Spreads in Spain to 2014

Introduction

This databook provides key data and information on the spreads market in Spain. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Spain increased at a compound annual growth rate of 3.4% between 2004 and 2009.

The honey category led the spreads market in Spain, accounting for a share of 33.7%.

The leading player in the Spanish spreads market is Nutrexpa S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Spain

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2004?09 24
Value analysis (Euro), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Hero Group 44
Chapter 5 Category Analysis: Jams and Preserves 46
Value analysis (Euro), 2004?09 46
Value analysis (Euro), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Chocolate Spreads 62
Value analysis (Euro), 2004?09 62
Value analysis (Euro), 2009?14 63
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Honey 75
Value analysis (Euro), 2004?09 75
Value analysis (Euro), 2009?14 76
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Savory Spreads 89
Value analysis (Euro), 2004?09 89
Value analysis (Euro), 2009?14 90
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Nut-Based Spreads 102
Value analysis (Euro), 2004?09 102
Value analysis (Euro), 2009?14 103
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 New Product Development 124
Product launches over time 124
Recent product launches 126
Chapter 12 Macroeconomic Profile 127
Macroeconomic Indicators 127
Chapter 13 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 14 Appendix 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137

LIST OF FIGURES
Figure 1: Spreads, Spain, value by category (€m), 2004?14 26
Figure 2: Spreads, Spain, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Spain, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Spain, category growth comparison, by volume, 2004?14 32
Figure 5: Spreads, Spain, company share by value (%), 2008?09 35
Figure 6: Spreads, Spain, distribution channels by value (%), 2008?09 39
Figure 7: Jams and preserves, Spain, value by segment (€m), 2004?14 48
Figure 8: Jams and preserves, Spain, category growth comparison, by value, 2004?14 50
Figure 9: Jams and preserves, Spain, volume by segment (kg, million), 2004?14 53
Figure 10: Jams and preserves, Spain, category growth comparison, by volume, 2004?14 53
Figure 11: Jams and preserves, Spain, company share by value (%), 2008?09 55
Figure 12: Jams and preserves, Spain, distribution channels by value (%), 2008?09 58
Figure 13: Chocolate spreads, Spain, value (€m), 2004?14 63
Figure 14: Chocolate spreads, Spain, volume (kg, million), 2004?14 66
Figure 15: Chocolate spreads, Spain, company share by value (%), 2008?09 68
Figure 16: Chocolate spreads, Spain, distribution channels by value (%), 2008?09 71
Figure 17: Honey, Spain, value (€m), 2004?14 76
Figure 18: Honey, Spain, volume (kg, million), 2004?14 79
Figure 19: Honey, Spain, company share by value (%), 2008?09 82
Figure 20: Honey, Spain, distribution channels by value (%), 2008?09 85
Figure 21: Savory spreads, Spain, value (€m), 2004?14 90
Figure 22: Savory spreads, Spain, volume (kg, million), 2004?14 93
Figure 23: Savory spreads, Spain, company share by value (%), 2008?09 95
Figure 24: Savory spreads, Spain, distribution channels by value (%), 2008?09 98
Figure 25: Nut-based spreads, Spain, value by segment (€m), 2004?14 103
Figure 26: Nut-based spreads, Spain, volume by segment (kg, million), 2004?14 106
Figure 27: Nut-based spreads, Spain, company share by value (%), 2008?09 108
Figure 28: Nut-based spreads, Spain, distribution channels by value (%), 2008?09 111
Figure 29: Global spreads market split (value terms, 2009), top five countries 116
Figure 30: Global spreads market value, 2004–09, top five countries 118
Figure 31: Global spreads market split (volume terms, 2009), top five countries 120
Figure 32: Global spreads market volume, 2004–09, top five countries 122
Figure 33: Annual data review process 133

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Spain, value by category (€m), 2004?09 24
Table 4: Spreads, Spain, value forecast by category (€m), 2009?14 25
Table 5: Spreads, Spain, value by category ($m), 2004?09 27
Table 6: Spreads, Spain, value forecast by category ($m), 2009?14 28
Table 7: Spreads, Spain, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Spain, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Spain, brand share by value (%), 2008?09 33
Table 10: Spreads, Spain, value by brand (€m), 2008?09 34
Table 11: Spreads, Spain, company share by value (%), 2008?09 36
Table 12: Spreads, Spain, value by company (€m), 2008?09 37
Table 13: Spreads, Spain, distribution channels by value (%), 2008?09 38
Table 14: Spreads, Spain, value by distribution channel (€m), 2008?09 38
Table 15: Spreads, Spain, expenditure per capita (€), 2004?09 40
Table 16: Spreads, Spain, forecast expenditure per capita (€), 2009?14 41
Table 17: Spreads, Spain, expenditure per capita ($), 2004?09 41
Table 18: Spreads, Spain, forecast expenditure per capita ($), 2009?14 42
Table 19: Spreads, Spain, consumption per capita (kg), 2004?09 42
Table 20: Spreads, Spain, forecast consumption per capita (kg), 2009?14 43
Table 21: Hero Group key facts 44
Table 22: Jams and preserves, Spain, value by segment (€m), 2004?09 46
Table 23: Jams and preserves, Spain, value forecast by segment (€m), 2009?14 47
Table 24: Jams and preserves, Spain, value by segment ($m), 2004?09 49
Table 25: Jams and preserves, Spain, value forecast by segment ($m), 2009?14 49
Table 26: Jams and preserves, Spain, volume by segment (kg, million), 2004?09 51
Table 27: Jams and preserves, Spain, volume forecast by segment (kg, million), 2009?14 52
Table 28: Jams and preserves, Spain, brand share by value (%), 2008?09 54
Table 29: Jams and preserves, Spain, value by brand (€m), 2008?09 54
Table 30: Jams and preserves, Spain, company share by value (%), 2008?09 56
Table 31: Jams and preserves, Spain, value by company (€m), 2008?09 56
Table 32: Jams and preserves, Spain, distribution channels by value (%), 2008?09 57
Table 33: Jams and preserves, Spain, value by distribution channel (€m), 2008?09 57
Table 34: Jams and preserves, Spain, expenditure per capita (€), 2004?09 59
Table 35: Jams and preserves, Spain, forecast expenditure per capita (€), 2009?14 59
Table 36: Jams and preserves, Spain, expenditure per capita ($), 2004?09 60
Table 37: Jams and preserves, Spain, forecast expenditure per capita ($), 2009?14 60
Table 38: Jams and preserves, Spain, consumption per capita (kg), 2004?09 61
Table 39: Jams and preserves, Spain, forecast consumption per capita (kg), 2009?14 61
Table 40: Chocolate spreads, Spain, value (€m), 2004?09 62
Table 41: Chocolate spreads, Spain, value forecast (€m), 2009?14 63
Table 42: Chocolate spreads, Spain, value ($m), 2004?09 64
Table 43: Chocolate spreads, Spain, value forecast ($m), 2009?14 64
Table 44: Chocolate spreads, Spain, volume (kg, million), 2004?09 65
Table 45: Chocolate spreads, Spain, volume forecast (kg, million), 2009?14 66
Table 46: Chocolate spreads, Spain, brand share by value (%), 2008?09 67
Table 47: Chocolate spreads, Spain, value by brand (€m), 2008?09 67
Table 48: Chocolate spreads, Spain, company share by value (%), 2008?09 69
Table 49: Chocolate spreads, Spain, value by company (€m), 2008?09 69
Table 50: Chocolate spreads, Spain, distribution channels by value (%), 2008?09 70
Table 51: Chocolate spreads, Spain, value by distribution channel (€m), 2008?09 70
Table 52: Chocolate spreads, Spain, expenditure per capita (€), 2004?09 72
Table 53: Chocolate spreads, Spain, forecast expenditure per capita (€), 2009?14 72
Table 54: Chocolate spreads, Spain, expenditure per capita ($), 2004?09 73
Table 55: Chocolate spreads, Spain, forecast expenditure per capita ($), 2009?14 73
Table 56: Chocolate spreads, Spain, consumption per capita (kg), 2004?09 74
Table 57: Chocolate spreads, Spain, forecast consumption per capita (kg), 2009?14 74
Table 58: Honey, Spain, value (€m), 2004?09 75
Table 59: Honey, Spain, value forecast (€m), 2009?14 76
Table 60: Honey, Spain, value ($m), 2004?09 77
Table 61: Honey, Spain, value forecast ($m), 2009?14 77
Table 62: Honey, Spain, volume (kg, million), 2004?09 78
Table 63: Honey, Spain, volume forecast (kg, million), 2009?14 79
Table 64: Honey, Spain, brand share by value (%), 2008?09 80
Table 65: Honey, Spain, value by brand (€m), 2008?09 81
Table 66: Honey, Spain, company share by value (%), 2008?09 83
Table 67: Honey, Spain, value by company (€m), 2008?09 83
Table 68: Honey, Spain, distribution channels by value (%), 2008?09 84
Table 69: Honey, Spain, value by distribution channel (€m), 2008?09 84
Table 70: Honey, Spain, expenditure per capita (€), 2004?09 86
Table 71: Honey, Spain, forecast expenditure per capita (€), 2009?14 86
Table 72: Honey, Spain, expenditure per capita ($), 2004?09 87
Table 73: Honey, Spain, forecast expenditure per capita ($), 2009?14 87
Table 74: Honey, Spain, consumption per capita (kg), 2004?09 88
Table 75: Honey, Spain, forecast consumption per capita (kg), 2009?14 88
Table 76: Savory spreads, Spain, value (€m), 2004?09 89
Table 77: Savory spreads, Spain, value forecast (€m), 2009?14 90
Table 78: Savory spreads, Spain, value ($m), 2004?09 91
Table 79: Savory spreads, Spain, value forecast ($m), 2009?14 91
Table 80: Savory spreads, Spain, volume (kg, million), 2004?09 92
Table 81: Savory spreads, Spain, volume forecast (kg, million), 2009?14 93
Table 82: Savory spreads, Spain, brand share by value (%), 2008?09 94
Table 83: Savory spreads, Spain, value by brand (€m), 2008?09 94
Table 84: Savory spreads, Spain, company share by value (%), 2008?09 96
Table 85: Savory spreads, Spain, value by company (€m), 2008?09 96
Table 86: Savory spreads, Spain, distribution channels by value (%), 2008?09 97
Table 87: Savory spreads, Spain, value by distribution channel (€m), 2008?09 97
Table 88: Savory spreads, Spain, expenditure per capita (€), 2004?09 99
Table 89: Savory spreads, Spain, forecast expenditure per capita (€), 2009?14 99
Table 90: Savory spreads, Spain, expenditure per capita ($), 2004?09 100
Table 91: Savory spreads, Spain, forecast expenditure per capita ($), 2009?14 100
Table 92: Savory spreads, Spain, consumption per capita (kg), 2004?09 101
Table 93: Savory spreads, Spain, forecast consumption per capita (kg), 2009?14 101
Table 94: Nut-based spreads, Spain, value by segment (€m), 2004?09 102
Table 95: Nut-based spreads, Spain, value forecast by segment (€m), 2009?14 103
Table 96: Nut-based spreads, Spain, value by segment ($m), 2004?09 104
Table 97: Nut-based spreads, Spain, value forecast by segment ($m), 2009?14 104
Table 98: Nut-based spreads, Spain, volume by segment (kg, million), 2004?09 105
Table 99: Nut-based spreads, Spain, volume forecast by segment (kg, million), 2009?14 106
Table 100: Nut-based spreads, Spain, brand share by value (%), 2008?09 107
Table 101: Nut-based spreads, Spain, value by brand (€m), 2008?09 107
Table 102: Nut-based spreads, Spain, company share by value (%), 2008?09 109
Table 103: Nut-based spreads, Spain, value by company (€m), 2008?09 109
Table 104: Nut-based spreads, Spain, distribution channels by value (%), 2008?09 110
Table 105: Nut-based spreads, Spain, value by distribution channel (€m), 2008?09 110
Table 106: Nut-based spreads, Spain, expenditure per capita (€), 2004?09 112
Table 107: Nut-based spreads, Spain, forecast expenditure per capita (€), 2009?14 112
Table 108: Nut-based spreads, Spain, expenditure per capita ($), 2004?09 113
Table 109: Nut-based spreads, Spain, forecast expenditure per capita ($), 2009?14 113
Table 110: Nut-based spreads, Spain, consumption per capita (kg), 2004?09 114
Table 111: Nut-based spreads, Spain, forecast consumption per capita (kg), 2009?14 114
Table 112: Global spreads market value, 2009 115
Table 113: Global spreads market split (value terms ($m), 2009), top five countries 118
Table 114: Global spreads market volume, 2009 119
Table 115: Global spreads market split (volume terms, 2009), top five countries 122
Table 116: Leading players, top five countries 123
Table 117: Spain spreads new product launches reports, by company (top five companies), 2009 124
Table 118: Spain spreads new product launches SKUs, by company (top five companies), 2009 124
Table 119: Spain spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 125
Table 120: Spain spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 125
Table 121: Spain spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 126
Table 122: Spain spreads new product launches - recent five launches (2009) 126
Table 123: Spain population, by age group, 2004?09 (millions) 127
Table 124: Spain population forecast, by age group, 2009?14 (millions) 128
Table 125: Spain population, by gender, 2004?09 (millions) 128
Table 126: Spain population forecast, by gender, 2009?14 (millions) 129
Table 127: Spain nominal GDP, 2004?09 (€bn, nominal prices) 129
Table 128: Spain nominal GDP forecast, 2009?14 (€bn, nominal prices) 129
Table 129: Spain real GDP, 2004?09 (€bn, 2000 prices) 130
Table 130: Spain real GDP forecast, 2009?14 (€bn, 2000 prices) 130
Table 131: Spain real GDP, 2004?09 ($bn, 2000 prices) 130
Table 132: Spain real GDP forecast, 2009?14 ($bn, 2000 prices) 131
Table 133: Spain consumer price index, 2004?09 (2000=100) 131
Table 134: Spain consumer price index, 2009?14 (2000=100) 131



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