Spreads in Sweden to 2013

Introduction

This databook provides key data and information on the spreads market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Sweden increased at a compound annual growth rate of 1.1% between 2003 and 2008.

The Jams & preserves category led the spreads market in Sweden, accounting for a share of 45%.

Leading players in Swedish spreads market include Pastejköket, Orkla Foods and Foodia AB.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Sweden increased at a compound annual growth rate of 1.1% between 2003 and 2008.

The Jams & preserves category led the spreads market in Sweden, accounting for a share of 45%.

Leading players in Swedish spreads market include Pastejköket, Orkla Foods and Foodia AB.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Swedish Krona), 2003?08 24
Value analysis (Swedish Krona), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 45
Orkla ASA 45
Chapter 5 Category Analysis: Chocolate spreads 47
Value analysis (Swedish Krona), 2003?08 47
Value analysis (Swedish Krona), 2008?13 48
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Honey 60
Value analysis (Swedish Krona), 2003?08 60
Value analysis (Swedish Krona), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (Swedish Krona), 2003?08 73
Value analysis (Swedish Krona), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Nut-based spreads 89
Value analysis (Swedish Krona), 2003?08 89
Value analysis (Swedish Krona), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Swedish Krona), 2003?08 102
Value analysis (Swedish Krona), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 11 PESTLE Analysis 123
Summary 123
Political analysis 124
Economic analysis 127
Social analysis 131
Technology analysis 134
Legal analysis 138
Environmental analysis 141
Chapter 12 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 13 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 14 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 15 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: Sweden spreads value and value forecast, 2003?13 (SEKm, nominal prices) 26
Figure 2: Sweden spreads category growth comparison, by value, 2003?13 29
Figure 3: Sweden spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Sweden spreads category growth comparison, by volume, 2003?13 33
Figure 5: Sweden spreads company share, by value, 2007?08 (%) 36
Figure 6: Sweden spreads distribution channels, by value, 2007?08 (%) 40
Figure 7: Sweden chocolate spreads value and value forecast, 2003?13 (SEKm, nominal prices) 48
Figure 8: Sweden chocolate spreads volume and volume forecast, 2003?13 (kg, million) 51
Figure 9: Sweden chocolate spreads company share, by value, 2007?08 (%) 53
Figure 10: Sweden chocolate spreads distribution channels, by value, 2007?08 (%) 56
Figure 11: Sweden honey value and value forecast, 2003?13 (SEKm, nominal prices) 61
Figure 12: Sweden honey volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: Sweden honey company share, by value, 2007?08 (%) 66
Figure 14: Sweden honey distribution channels, by value, 2007?08 (%) 69
Figure 15: Sweden jams & preserves value and value forecast, 2003?13 (SEKm, nominal prices) 75
Figure 16: Sweden jams & preserves category growth comparison, by value, 2003?13 77
Figure 17: Sweden jams & preserves volume and volume forecast, 2003?13 (kg, million) 80
Figure 18: Sweden jams & preserves category growth comparison, by volume, 2003?13 80
Figure 19: Sweden jams & preserves company share, by value, 2007?08 (%) 82
Figure 20: Sweden jams & preserves distribution channels, by value, 2007?08 (%) 85
Figure 21: Sweden nut-based spreads value and value forecast, 2003?13 (SEKm, nominal prices) 90
Figure 22: Sweden nut-based spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 23: Sweden nut-based spreads company share, by value, 2007?08 (%) 95
Figure 24: Sweden nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 25: Sweden savory spreads value and value forecast, 2003?13 (SEKm, nominal prices) 103
Figure 26: Sweden savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 27: Sweden savory spreads distribution channels, by value, 2007?08 (%) 110
Figure 28: Global spreads market split (value terms, 2008), top five countries 115
Figure 29: Global spreads market value, 2003–08, top five countries 117
Figure 30: Global spreads market split (volume terms, 2008), top five countries 119
Figure 31: Global spreads market volume, 2003–08, top five countries 121
Figure 32: Annual data review process 153


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Sweden spreads value, 2003?08 (SEKm, nominal prices) 24
Table 4: Sweden spreads value forecast, 2008?13 (SEKm, nominal prices) 25
Table 5: Sweden spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Sweden spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Sweden spreads volume, 2003?08 (kg, million) 30
Table 8: Sweden spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Sweden spreads brand share, by value, 2007?08 (%) 34
Table 10: Sweden spreads value, by brand 2007?08 (SEKm, nominal prices) 35
Table 11: Sweden spreads company share by value, 2007?08 (%) 37
Table 12: Sweden spreads value, by company, 2007?08 (SEKm, nominal prices) 38
Table 13: Sweden spreads distribution channels, by value, 2007?08 (%) 39
Table 14: Sweden spreads value, by distribution channel, 2007?08 (SEKm, nominal prices) 39
Table 15: Sweden spreads expenditure per capita, 2003?08 (SEK, nominal prices) 41
Table 16: Sweden spreads forecast expenditure per capita, 2008?13 (SEK, nominal prices) 42
Table 17: Sweden spreads expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Sweden spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Sweden spreads consumption per capita, 2003?08 (kg) 43
Table 20: Sweden spreads forecast consumption per capita, 2008?13 (kg) 44
Table 21: Orkla ASA key facts 45
Table 22: Sweden chocolate spreads value, 2003?08 (SEKm, nominal prices) 47
Table 23: Sweden chocolate spreads value forecast, 2008?13 (SEKm, nominal prices) 48
Table 24: Sweden chocolate spreads value, 2003?08 ($m, nominal prices) 49
Table 25: Sweden chocolate spreads value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Sweden chocolate spreads volume, 2003?08 (kg, million) 50
Table 27: Sweden chocolate spreads volume forecast, 2008?13 (kg, million) 51
Table 28: Sweden chocolate spreads brand share, by value, 2007?08 (%) 52
Table 29: Sweden chocolate spreads value, by brand 2007?08 (SEKm, nominal prices) 52
Table 30: Sweden chocolate spreads company share by value, 2007?08 (%) 54
Table 31: Sweden chocolate spreads value, by company, 2007?08 (SEKm, nominal prices) 54
Table 32: Sweden chocolate spreads distribution channels, by value, 2007?08 (%) 55
Table 33: Sweden chocolate spreads value, by distribution channel, 2007?08 (SEKm, nominal prices) 55
Table 34: Sweden chocolate spreads expenditure per capita, 2003?08 (SEK, nominal prices) 57
Table 35: Sweden chocolate spreads forecast expenditure per capita, 2008?13 (SEK, nominal prices) 57
Table 36: Sweden chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: Sweden chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: Sweden chocolate spreads consumption per capita, 2003?08 (kg) 59
Table 39: Sweden chocolate spreads forecast consumption per capita, 2008?13 (kg) 59
Table 40: Sweden honey value, 2003?08 (SEKm, nominal prices) 60
Table 41: Sweden honey value forecast, 2008?13 (SEKm, nominal prices) 61
Table 42: Sweden honey value, 2003?08 ($m, nominal prices) 62
Table 43: Sweden honey value forecast, 2008?13 ($m, nominal prices) 62
Table 44: Sweden honey volume, 2003?08 (kg, million) 63
Table 45: Sweden honey volume forecast, 2008?13 (kg, million) 64
Table 46: Sweden honey brand share, by value, 2007?08 (%) 65
Table 47: Sweden honey value, by brand 2007?08 (SEKm, nominal prices) 65
Table 48: Sweden honey company share by value, 2007?08 (%) 67
Table 49: Sweden honey value, by company, 2007?08 (SEKm, nominal prices) 67
Table 50: Sweden honey distribution channels, by value, 2007?08 (%) 68
Table 51: Sweden honey value, by distribution channel, 2007?08 (SEKm, nominal prices) 68
Table 52: Sweden honey expenditure per capita, 2003?08 (SEK, nominal prices) 70
Table 53: Sweden honey forecast expenditure per capita, 2008?13 (SEK, nominal prices) 70
Table 54: Sweden honey expenditure per capita, 2003?08 ($, nominal prices) 71
Table 55: Sweden honey forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 56: Sweden honey consumption per capita, 2003?08 (kg) 72
Table 57: Sweden honey forecast consumption per capita, 2008?13 (kg) 72
Table 58: Sweden jams & preserves value, 2003?08 (SEKm, nominal prices) 73
Table 59: Sweden jams & preserves value forecast, 2008?13 (SEKm, nominal prices) 74
Table 60: Sweden jams & preserves value, 2003?08 ($m, nominal prices) 76
Table 61: Sweden jams & preserves value forecast, 2008?13 ($m, nominal prices) 76
Table 62: Sweden jams & preserves volume, 2003?08 (kg, million) 78
Table 63: Sweden jams & preserves volume forecast, 2008?13 (kg, million) 79
Table 64: Sweden jams & preserves brand share, by value, 2007?08 (%) 81
Table 65: Sweden jams & preserves value, by brand 2007?08 (SEKm, nominal prices) 81
Table 66: Sweden jams & preserves company share by value, 2007?08 (%) 83
Table 67: Sweden jams & preserves value, by company, 2007?08 (SEKm, nominal prices) 83
Table 68: Sweden jams & preserves distribution channels, by value, 2007?08 (%) 84
Table 69: Sweden jams & preserves value, by distribution channel, 2007?08 (SEKm, nominal prices) 84
Table 70: Sweden jams & preserves expenditure per capita, 2003?08 (SEK, nominal prices) 86
Table 71: Sweden jams & preserves forecast expenditure per capita, 2008?13 (SEK, nominal prices) 86
Table 72: Sweden jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 87
Table 73: Sweden jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 74: Sweden jams & preserves consumption per capita, 2003?08 (kg) 88
Table 75: Sweden jams & preserves forecast consumption per capita, 2008?13 (kg) 88
Table 76: Sweden nut-based spreads value, 2003?08 (SEKm, nominal prices) 89
Table 77: Sweden nut-based spreads value forecast, 2008?13 (SEKm, nominal prices) 90
Table 78: Sweden nut-based spreads value, 2003?08 ($m, nominal prices) 91
Table 79: Sweden nut-based spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 80: Sweden nut-based spreads volume, 2003?08 (kg, million) 92
Table 81: Sweden nut-based spreads volume forecast, 2008?13 (kg, million) 93
Table 82: Sweden nut-based spreads brand share, by value, 2007?08 (%) 94
Table 83: Sweden nut-based spreads value, by brand 2007?08 (SEKm, nominal prices) 94
Table 84: Sweden nut-based spreads company share by value, 2007?08 (%) 96
Table 85: Sweden nut-based spreads value, by company, 2007?08 (SEKm, nominal prices) 96
Table 86: Sweden nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 87: Sweden nut-based spreads value, by distribution channel, 2007?08 (SEKm, nominal prices) 97
Table 88: Sweden nut-based spreads expenditure per capita, 2003?08 (SEK, nominal prices) 99
Table 89: Sweden nut-based spreads forecast expenditure per capita, 2008?13 (SEK, nominal prices) 99
Table 90: Sweden nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 91: Sweden nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 92: Sweden nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 93: Sweden nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 94: Sweden savory spreads value, 2003?08 (SEKm, nominal prices) 102
Table 95: Sweden savory spreads value forecast, 2008?13 (SEKm, nominal prices) 103
Table 96: Sweden savory spreads value, 2003?08 ($m, nominal prices) 104
Table 97: Sweden savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 98: Sweden savory spreads volume, 2003?08 (kg, million) 105
Table 99: Sweden savory spreads volume forecast, 2008?13 (kg, million) 106
Table 100: Sweden savory spreads brand share, by value, 2007?08 (%) 107
Table 101: Sweden savory spreads value, by brand 2007?08 (SEKm, nominal prices) 107
Table 102: Sweden savory spreads company share by value, 2007?08 (%) 108
Table 103: Sweden savory spreads value, by company, 2007?08 (SEKm, nominal prices) 108
Table 104: Sweden savory spreads distribution channels, by value, 2007?08 (%) 109
Table 105: Sweden savory spreads value, by distribution channel, 2007?08 (SEKm, nominal prices) 109
Table 106: Sweden savory spreads expenditure per capita, 2003?08 (SEK, nominal prices) 111
Table 107: Sweden savory spreads forecast expenditure per capita, 2008?13 (SEK, nominal prices) 111
Table 108: Sweden savory spreads expenditure per capita, 2003?08 ($, nominal prices) 112
Table 109: Sweden savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 112
Table 110: Sweden savory spreads consumption per capita, 2003?08 (kg) 113
Table 111: Sweden savory spreads forecast consumption per capita, 2008?13 (kg) 113
Table 112: Global spreads market value, 2008 114
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 117
Table 114: Global spreads market volume, 2008 118
Table 115: Global spreads market split (volume terms, 2008), top five countries 121
Table 116: Leading players, top five countries 122
Table 117: Analysis of Sweden’s political landscape 124
Table 118: Analysis of the Swedish economy 127
Table 119: Analysis of Sweden’s social system 131
Table 120: Analysis of Sweden’s technology landscape 134
Table 121: Analysis of Sweden’s legal landscape 138
Table 122: Analysis of Sweden’s environmental landscape 141
Table 123: Sweden spreads new product launches reports, by company, 2008 144
Table 124: Sweden spreads new product launches SKUs, by company, 2008 144
Table 125: Sweden spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 145
Table 126: Sweden spreads new product launches (reports), by ingredients, 2008 145
Table 127: Sweden spreads new product launches (reports), by package tags or claims, 2008 145
Table 128: Sweden spreads new product launches (reports) - Recent launches (2008) 146
Table 129: Sweden population, by age group, 2003?08 (millions) 147
Table 130: Sweden population forecast, by age group, 2008?13 (millions) 148
Table 131: Sweden population, by gender, 2003?08 (millions) 148
Table 132: Sweden population forecast, by gender, 2008?13 (millions) 149
Table 133: Sweden nominal GDP, 2003?08 (SEKbn, nominal prices) 149
Table 134: Sweden nominal GDP forecast, 2008?13 (SEKbn, nominal prices) 149
Table 135: Sweden real GDP, 2003?08 (SEKbn, 2000 prices) 150
Table 136: Sweden real GDP forecast, 2008?13 (SEKbn, 2000 prices) 150
Table 137: Sweden real GDP, 2003?08 ($bn, 2000 prices) 150
Table 138: Sweden real GDP forecast, 2008?13 ($bn, 2000 prices) 151
Table 139: Sweden consumer price index, 2003?08 (2000=100) 151
Table 140: Sweden consumer price index, 2008?13 (2000=100) 151


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