Spreads in Thailand to 2013

Introduction

This databook provides key data and information on the spreads market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Thailand increased at a compound annual growth rate of 1.4% between 2003 and 2008.

The jams & preserves category led the spreads market in Thailand, accounting for a share of 54.7%.

Leading players in Thai spreads market include Unilever, The J. M. Smucker Company and Ferrero S.p.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Thailand increased at a compound annual growth rate of 1.4% between 2003 and 2008.

The jams & preserves category led the spreads market in Thailand, accounting for a share of 54.7%.

Leading players in Thai spreads market include Unilever, The J. M. Smucker Company and Ferrero S.p.A.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Baht), 2003?08 24
Value analysis (Baht), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Unilever 44
The J.M. Smucker Company 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Baht), 2003?08 48
Value analysis (Baht), 2008?13 49
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Baht), 2003?08 61
Value analysis (Baht), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Baht), 2003?08 74
Value analysis (Baht), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Baht), 2003?08 90
Value analysis (Baht), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 Category Analysis: Savory spreads 103
Value analysis (Baht), 2003?08 103
Value analysis (Baht), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 10 Country Comparison 116
Value 116
Volume 120
Market share 124
Chapter 11 PESTLE Analysis 125
Summary 125
Political analysis 126
Economic analysis 129
Social analysis 132
Technological analysis 135
Legal analysis 139
Environmental analysis 142
Chapter 12 New Product Development 145
Product launches over time 145
Recent product launches 147
Chapter 13 Macroeconomic Profile 148
Macroeconomic indicators 148
Chapter 14 Research Methodology 153
Methodology overview 153
Secondary research 154
Market modeling 155
Creating an initial data model 155
Revising the initial data model 155
Creating a final estimate 156
Creating demographic value splits 156
Primary research 156
Data finalization 157
Ongoing research 157
Chapter 15 APPENDIX 158
Future readings 158
How to contact experts in your industry 158
Disclaimer 158


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LIST OF FIGURES
Figure 1: Thailand spreads value and value forecast, 2003?13 (THBm, nominal prices) 26
Figure 2: Thailand spreads category growth comparison, by value, 2003?13 29
Figure 3: Thailand spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Thailand spreads category growth comparison, by volume, 2003?13 32
Figure 5: Thailand spreads company share, by value, 2007?08 (%) 35
Figure 6: Thailand spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Thailand chocolate spreads value and value forecast, 2003?13 (THBm, nominal prices) 49
Figure 8: Thailand chocolate spreads volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: Thailand chocolate spreads company share, by value, 2007?08 (%) 54
Figure 10: Thailand chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 11: Thailand honey value and value forecast, 2003?13 (THBm, nominal prices) 62
Figure 12: Thailand honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 13: Thailand honey company share, by value, 2007?08 (%) 67
Figure 14: Thailand honey distribution channels, by value, 2007?08 (%) 70
Figure 15: Thailand jams & preserves value and value forecast, 2003?13 (THBm, nominal prices) 76
Figure 16: Thailand jams & preserves category growth comparison, by value, 2003?13 78
Figure 17: Thailand jams & preserves volume and volume forecast, 2003?13 (kg, million) 81
Figure 18: Thailand jams & preserves category growth comparison, by volume, 2003?13 81
Figure 19: Thailand jams & preserves company share, by value, 2007?08 (%) 83
Figure 20: Thailand jams & preserves distribution channels, by value, 2007?08 (%) 86
Figure 21: Thailand nut-based spreads value and value forecast, 2003?13 (THBm, nominal prices) 91
Figure 22: Thailand nut-based spreads volume and volume forecast, 2003?13 (kg, million) 94
Figure 23: Thailand nut-based spreads company share, by value, 2007?08 (%) 96
Figure 24: Thailand nut-based spreads distribution channels, by value, 2007?08 (%) 99
Figure 25: Thailand savory spreads value and value forecast, 2003?13 (THBm, nominal prices) 104
Figure 26: Thailand savory spreads volume and volume forecast, 2003?13 (kg, million) 107
Figure 27: Thailand savory spreads company share, by value, 2007?08 (%) 109
Figure 28: Thailand savory spreads distribution channels, by value, 2007?08 (%) 112
Figure 29: Global spreads market split (value terms, 2008), top five countries 117
Figure 30: Global spreads market value, 2003–08, top five countries 119
Figure 31: Global spreads market split (volume terms, 2008), top five countries 121
Figure 32: Global spreads market volume, 2003–08, top five countries 123
Figure 33: Annual data review process 154


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Thailand spreads value, 2003?08 (THBm, nominal prices) 24
Table 4: Thailand spreads value forecast, 2008?13 (THBm, nominal prices) 25
Table 5: Thailand spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Thailand spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Thailand spreads volume, 2003?08 (kg, million) 30
Table 8: Thailand spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Thailand spreads brand share, by value, 2007?08 (%) 33
Table 10: Thailand spreads value, by brand 2007?08 (THBm, nominal prices) 34
Table 11: Thailand spreads company share by value, 2007?08 (%) 36
Table 12: Thailand spreads value, by company, 2007?08 (THBm, nominal prices) 37
Table 13: Thailand spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Thailand spreads value, by distribution channel, 2007?08 (THBm, nominal prices) 38
Table 15: Thailand spreads expenditure per capita, 2003?08 (THB, nominal prices) 40
Table 16: Thailand spreads forecast expenditure per capita, 2008?13 (THB, nominal prices) 41
Table 17: Thailand spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Thailand spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Thailand spreads consumption per capita, 2003?08 (kg) 42
Table 20: Thailand spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Unilever key facts 44
Table 22: The J.M. Smucker Company key facts 46
Table 23: Thailand chocolate spreads value, 2003?08 (THBm, nominal prices) 48
Table 24: Thailand chocolate spreads value forecast, 2008?13 (THBm, nominal prices) 49
Table 25: Thailand chocolate spreads value, 2003?08 ($m, nominal prices) 50
Table 26: Thailand chocolate spreads value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Thailand chocolate spreads volume, 2003?08 (kg, million) 51
Table 28: Thailand chocolate spreads volume forecast, 2008?13 (kg, million) 52
Table 29: Thailand chocolate spreads brand share, by value, 2007?08 (%) 53
Table 30: Thailand chocolate spreads value, by brand 2007?08 (THBm, nominal prices) 53
Table 31: Thailand chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Thailand chocolate spreads value, by company, 2007?08 (THBm, nominal prices) 55
Table 33: Thailand chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Thailand chocolate spreads value, by distribution channel, 2007?08 (THBm, nominal prices) 56
Table 35: Thailand chocolate spreads expenditure per capita, 2003?08 (THB, nominal prices) 58
Table 36: Thailand chocolate spreads forecast expenditure per capita, 2008?13 (THB, nominal prices) 58
Table 37: Thailand chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Thailand chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Thailand chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Thailand chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Thailand honey value, 2003?08 (THBm, nominal prices) 61
Table 42: Thailand honey value forecast, 2008?13 (THBm, nominal prices) 62
Table 43: Thailand honey value, 2003?08 ($m, nominal prices) 63
Table 44: Thailand honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Thailand honey volume, 2003?08 (kg, million) 64
Table 46: Thailand honey volume forecast, 2008?13 (kg, million) 65
Table 47: Thailand honey brand share, by value, 2007?08 (%) 66
Table 48: Thailand honey value, by brand 2007?08 (THBm, nominal prices) 66
Table 49: Thailand honey company share by value, 2007?08 (%) 68
Table 50: Thailand honey value, by company, 2007?08 (THBm, nominal prices) 68
Table 51: Thailand honey distribution channels, by value, 2007?08 (%) 69
Table 52: Thailand honey value, by distribution channel, 2007?08 (THBm, nominal prices) 69
Table 53: Thailand honey expenditure per capita, 2003?08 (THB, nominal prices) 71
Table 54: Thailand honey forecast expenditure per capita, 2008?13 (THB, nominal prices) 71
Table 55: Thailand honey expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: Thailand honey forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: Thailand honey consumption per capita, 2003?08 (kg) 73
Table 58: Thailand honey forecast consumption per capita, 2008?13 (kg) 73
Table 59: Thailand jams & preserves value, 2003?08 (THBm, nominal prices) 74
Table 60: Thailand jams & preserves value forecast, 2008?13 (THBm, nominal prices) 75
Table 61: Thailand jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Thailand jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Thailand jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Thailand jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Thailand jams & preserves brand share, by value, 2007?08 (%) 82
Table 66: Thailand jams & preserves value, by brand 2007?08 (THBm, nominal prices) 82
Table 67: Thailand jams & preserves company share by value, 2007?08 (%) 84
Table 68: Thailand jams & preserves value, by company, 2007?08 (THBm, nominal prices) 84
Table 69: Thailand jams & preserves distribution channels, by value, 2007?08 (%) 85
Table 70: Thailand jams & preserves value, by distribution channel, 2007?08 (THBm, nominal prices) 85
Table 71: Thailand jams & preserves expenditure per capita, 2003?08 (THB, nominal prices) 87
Table 72: Thailand jams & preserves forecast expenditure per capita, 2008?13 (THB, nominal prices) 87
Table 73: Thailand jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 88
Table 74: Thailand jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 75: Thailand jams & preserves consumption per capita, 2003?08 (kg) 89
Table 76: Thailand jams & preserves forecast consumption per capita, 2008?13 (kg) 89
Table 77: Thailand nut-based spreads value, 2003?08 (THBm, nominal prices) 90
Table 78: Thailand nut-based spreads value forecast, 2008?13 (THBm, nominal prices) 91
Table 79: Thailand nut-based spreads value, 2003?08 ($m, nominal prices) 92
Table 80: Thailand nut-based spreads value forecast, 2008?13 ($m, nominal prices) 92
Table 81: Thailand nut-based spreads volume, 2003?08 (kg, million) 93
Table 82: Thailand nut-based spreads volume forecast, 2008?13 (kg, million) 94
Table 83: Thailand nut-based spreads brand share, by value, 2007?08 (%) 95
Table 84: Thailand nut-based spreads value, by brand 2007?08 (THBm, nominal prices) 95
Table 85: Thailand nut-based spreads company share by value, 2007?08 (%) 97
Table 86: Thailand nut-based spreads value, by company, 2007?08 (THBm, nominal prices) 97
Table 87: Thailand nut-based spreads distribution channels, by value, 2007?08 (%) 98
Table 88: Thailand nut-based spreads value, by distribution channel, 2007?08 (THBm, nominal prices) 98
Table 89: Thailand nut-based spreads expenditure per capita, 2003?08 (THB, nominal prices) 100
Table 90: Thailand nut-based spreads forecast expenditure per capita, 2008?13 (THB, nominal prices) 100
Table 91: Thailand nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 101
Table 92: Thailand nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 93: Thailand nut-based spreads consumption per capita, 2003?08 (kg) 102
Table 94: Thailand nut-based spreads forecast consumption per capita, 2008?13 (kg) 102
Table 95: Thailand savory spreads value, 2003?08 (THBm, nominal prices) 103
Table 96: Thailand savory spreads value forecast, 2008?13 (THBm, nominal prices) 104
Table 97: Thailand savory spreads value, 2003?08 ($m, nominal prices) 105
Table 98: Thailand savory spreads value forecast, 2008?13 ($m, nominal prices) 105
Table 99: Thailand savory spreads volume, 2003?08 (kg, million) 106
Table 100: Thailand savory spreads volume forecast, 2008?13 (kg, million) 107
Table 101: Thailand savory spreads brand share, by value, 2007?08 (%) 108
Table 102: Thailand savory spreads value, by brand 2007?08 (THBm, nominal prices) 108
Table 103: Thailand savory spreads company share by value, 2007?08 (%) 110
Table 104: Thailand savory spreads value, by company, 2007?08 (THBm, nominal prices) 110
Table 105: Thailand savory spreads distribution channels, by value, 2007?08 (%) 111
Table 106: Thailand savory spreads value, by distribution channel, 2007?08 (THBm, nominal prices) 111
Table 107: Thailand savory spreads expenditure per capita, 2003?08 (THB, nominal prices) 113
Table 108: Thailand savory spreads forecast expenditure per capita, 2008?13 (THB, nominal prices) 113
Table 109: Thailand savory spreads expenditure per capita, 2003?08 ($, nominal prices) 114
Table 110: Thailand savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 114
Table 111: Thailand savory spreads consumption per capita, 2003?08 (kg) 115
Table 112: Thailand savory spreads forecast consumption per capita, 2008?13 (kg) 115
Table 113: Global spreads market value, 2008 116
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 119
Table 115: Global spreads market volume, 2008 120
Table 116: Global spreads market split (volume terms, 2008), top five countries 123
Table 117: Leading players, top five countries 124
Table 118: Analysis of Thailand’s political landscape 126
Table 119: Analysis of Thailand’s economy 129
Table 120: Analysis of Thailand’s social system 132
Table 121: Analysis of Thailand’s technology landscape 135
Table 122: Analysis of Thailand’s legal landscape 139
Table 123: Analysis of Thailand’s environmental landscape 142
Table 124: Thailand spreads new product launches reports, by company (top five companies), 2008 145
Table 125: Thailand spreads new product launches SKUs, by company (top five companies), 2008 145
Table 126: Thailand spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 146
Table 127: Thailand spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 146
Table 128: Thailand spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 147
Table 129: Thailand spreads new product launches (reports) - Recent five launches (2008) 147
Table 130: Thailand population, by age group, 2003?08 (millions) 148
Table 131: Thailand population forecast, by age group, 2008?13 (millions) 149
Table 132: Thailand population, by gender, 2003?08 (millions) 149
Table 133: Thailand population forecast, by gender, 2008?13 (millions) 150
Table 134: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 150
Table 135: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 150
Table 136: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 151
Table 137: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 151
Table 138: Thailand real GDP, 2003?08 ($bn, 2000 prices) 151
Table 139: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 152
Table 140: Thailand consumer price index, 2003?08 (2000=100) 152
Table 141: Thailand consumer price index, 2008?13 (2000=100) 152


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