Spreads in Uruguay to 2013

Introduction

This databook provides key data and information on the spreads market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: jams & preserves, honey, chocolate spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Uruguay increased at a compound annual growth rate of 1.5% between 2003 and 2008.

The Jams & preserves category led the spreads market in Uruguay, accounting for a share of 73.5%.

Leading players in Uruguayan spreads market is Nutrexpa S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Uruguay increased at a compound annual growth rate of 1.5% between 2003 and 2008.

The Jams & preserves category led the spreads market in Uruguay, accounting for a share of 73.5%.

Leading players in Uruguayan spreads market is Nutrexpa S.A..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (Peso Uruguayo), 2003?08 20
Value analysis (Peso Uruguayo), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 37
The J.M. Smucker Company 37
Kraft Foods, Inc. 39
Chapter 5 Category Analysis: Chocolate spreads 41
Value analysis (Peso Uruguayo), 2003?08 41
Value analysis (Peso Uruguayo), 2008?13 42
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Honey 53
Value analysis (Peso Uruguayo), 2003?08 53
Value analysis (Peso Uruguayo), 2008?13 54
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 58
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Jams & preserves 65
Value analysis (Peso Uruguayo), 2003?08 65
Value analysis (Peso Uruguayo), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Category Analysis: Nut-based spreads 80
Value analysis (Peso Uruguayo), 2003?08 80
Value analysis (Peso Uruguayo), 2008?13 81
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 85
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 9 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 10 New Product Development 101
Product launches over time 101
Recent product launches 103
Chapter 11 Macroeconomic Profile 104
Macroeconomic indicators 104
Chapter 12 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 13 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114


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LIST OF FIGURES
Figure 1: Uruguay spreads value and value forecast, 2003?13 (UYUm, nominal prices) 22
Figure 2: Uruguay spreads category growth comparison, by value, 2003?13 25
Figure 3: Uruguay spreads volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: Uruguay spreads category growth comparison, by volume, 2003?13 28
Figure 5: Uruguay spreads distribution channels, by value, 2007?08 (%) 32
Figure 6: Uruguay chocolate spreads value and value forecast, 2003?13 (UYUm, nominal prices) 42
Figure 7: Uruguay chocolate spreads volume and volume forecast, 2003?13 (kg, million) 45
Figure 8: Uruguay chocolate spreads distribution channels, by value, 2007?08 (%) 49
Figure 9: Uruguay honey value and value forecast, 2003?13 (UYUm, nominal prices) 54
Figure 10: Uruguay honey volume and volume forecast, 2003?13 (kg, million) 57
Figure 11: Uruguay honey distribution channels, by value, 2007?08 (%) 61
Figure 12: Uruguay jams & preserves value and value forecast, 2003?13 (UYUm, nominal prices) 67
Figure 13: Uruguay jams & preserves category growth comparison, by value, 2003?13 69
Figure 14: Uruguay jams & preserves volume and volume forecast, 2003?13 (kg, million) 72
Figure 15: Uruguay jams & preserves category growth comparison, by volume, 2003?13 72
Figure 16: Uruguay jams & preserves distribution channels, by value, 2007?08 (%) 76
Figure 17: Uruguay nut-based spreads value and value forecast, 2003?13 (UYUm, nominal prices) 81
Figure 18: Uruguay nut-based spreads volume and volume forecast, 2003?13 (kg, million) 84
Figure 19: Uruguay nut-based spreads distribution channels, by value, 2007?08 (%) 88
Figure 20: Global spreads market split (value terms, 2008), top five countries 93
Figure 21: Global spreads market value, 2003–08, top five countries 95
Figure 22: Global spreads market split (volume terms, 2008), top five countries 97
Figure 23: Global spreads market volume, 2003–08, top five countries 99
Figure 24: Annual data review process 110


LIST OF TABLES
Table 1: Spreads category definitions 9
Table 2: Spreads distribution channels 10
Table 3: Uruguay spreads value, 2003?08 (UYUm, nominal prices) 20
Table 4: Uruguay spreads value forecast, 2008?13 (UYUm, nominal prices) 21
Table 5: Uruguay spreads value, 2003?08 ($m, nominal prices) 23
Table 6: Uruguay spreads value forecast, 2008?13 ($m, nominal prices) 24
Table 7: Uruguay spreads volume, 2003?08 (kg, million) 26
Table 8: Uruguay spreads volume forecast, 2008?13 (kg, million) 27
Table 9: Uruguay spreads brand share, by value, 2007?08 (%) 29
Table 10: Uruguay spreads value, by brand 2007?08 (UYUm, nominal prices) 29
Table 11: Uruguay spreads company share by value, 2007?08 (%) 30
Table 12: Uruguay spreads value, by company, 2007?08 (UYUm, nominal prices) 30
Table 13: Uruguay spreads distribution channels, by value, 2007?08 (%) 31
Table 14: Uruguay spreads value, by distribution channel, 2007?08 (UYUm, nominal prices) 31
Table 15: Uruguay spreads expenditure per capita, 2003?08 (UYU, nominal prices) 33
Table 16: Uruguay spreads forecast expenditure per capita, 2008?13 (UYU, nominal prices) 34
Table 17: Uruguay spreads expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Uruguay spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Uruguay spreads consumption per capita, 2003?08 (kg) 35
Table 20: Uruguay spreads forecast consumption per capita, 2008?13 (kg) 36
Table 21: The J.M. Smucker Company key facts 37
Table 22: Kraft Foods, Inc. key facts 39
Table 23: Uruguay chocolate spreads value, 2003?08 (UYUm, nominal prices) 41
Table 24: Uruguay chocolate spreads value forecast, 2008?13 (UYUm, nominal prices) 42
Table 25: Uruguay chocolate spreads value, 2003?08 ($m, nominal prices) 43
Table 26: Uruguay chocolate spreads value forecast, 2008?13 ($m, nominal prices) 43
Table 27: Uruguay chocolate spreads volume, 2003?08 (kg, million) 44
Table 28: Uruguay chocolate spreads volume forecast, 2008?13 (kg, million) 45
Table 29: Uruguay chocolate spreads brand share, by value, 2007?08 (%) 46
Table 30: Uruguay chocolate spreads value, by brand 2007?08 (UYUm, nominal prices) 46
Table 31: Uruguay chocolate spreads company share by value, 2007?08 (%) 47
Table 32: Uruguay chocolate spreads value, by company, 2007?08 (UYUm, nominal prices) 47
Table 33: Uruguay chocolate spreads distribution channels, by value, 2007?08 (%) 48
Table 34: Uruguay chocolate spreads value, by distribution channel, 2007?08 (UYUm, nominal prices) 48
Table 35: Uruguay chocolate spreads expenditure per capita, 2003?08 (UYU, nominal prices) 50
Table 36: Uruguay chocolate spreads forecast expenditure per capita, 2008?13 (UYU, nominal prices) 50
Table 37: Uruguay chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 51
Table 38: Uruguay chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 51
Table 39: Uruguay chocolate spreads consumption per capita, 2003?08 (kg) 52
Table 40: Uruguay chocolate spreads forecast consumption per capita, 2008?13 (kg) 52
Table 41: Uruguay honey value, 2003?08 (UYUm, nominal prices) 53
Table 42: Uruguay honey value forecast, 2008?13 (UYUm, nominal prices) 54
Table 43: Uruguay honey value, 2003?08 ($m, nominal prices) 55
Table 44: Uruguay honey value forecast, 2008?13 ($m, nominal prices) 55
Table 45: Uruguay honey volume, 2003?08 (kg, million) 56
Table 46: Uruguay honey volume forecast, 2008?13 (kg, million) 57
Table 47: Uruguay honey brand share, by value, 2007?08 (%) 58
Table 48: Uruguay honey value, by brand 2007?08 (UYUm, nominal prices) 58
Table 49: Uruguay honey company share by value, 2007?08 (%) 59
Table 50: Uruguay honey value, by company, 2007?08 (UYUm, nominal prices) 59
Table 51: Uruguay honey distribution channels, by value, 2007?08 (%) 60
Table 52: Uruguay honey value, by distribution channel, 2007?08 (UYUm, nominal prices) 60
Table 53: Uruguay honey expenditure per capita, 2003?08 (UYU, nominal prices) 62
Table 54: Uruguay honey forecast expenditure per capita, 2008?13 (UYU, nominal prices) 62
Table 55: Uruguay honey expenditure per capita, 2003?08 ($, nominal prices) 63
Table 56: Uruguay honey forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 57: Uruguay honey consumption per capita, 2003?08 (kg) 64
Table 58: Uruguay honey forecast consumption per capita, 2008?13 (kg) 64
Table 59: Uruguay jams & preserves value, 2003?08 (UYUm, nominal prices) 65
Table 60: Uruguay jams & preserves value forecast, 2008?13 (UYUm, nominal prices) 66
Table 61: Uruguay jams & preserves value, 2003?08 ($m, nominal prices) 68
Table 62: Uruguay jams & preserves value forecast, 2008?13 ($m, nominal prices) 68
Table 63: Uruguay jams & preserves volume, 2003?08 (kg, million) 70
Table 64: Uruguay jams & preserves volume forecast, 2008?13 (kg, million) 71
Table 65: Uruguay jams & preserves brand share, by value, 2007?08 (%) 73
Table 66: Uruguay jams & preserves value, by brand 2007?08 (UYUm, nominal prices) 73
Table 67: Uruguay jams & preserves company share by value, 2007?08 (%) 74
Table 68: Uruguay jams & preserves value, by company, 2007?08 (UYUm, nominal prices) 74
Table 69: Uruguay jams & preserves distribution channels, by value, 2007?08 (%) 75
Table 70: Uruguay jams & preserves value, by distribution channel, 2007?08 (UYUm, nominal prices) 75
Table 71: Uruguay jams & preserves expenditure per capita, 2003?08 (UYU, nominal prices) 77
Table 72: Uruguay jams & preserves forecast expenditure per capita, 2008?13 (UYU, nominal prices) 77
Table 73: Uruguay jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 78
Table 74: Uruguay jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 78
Table 75: Uruguay jams & preserves consumption per capita, 2003?08 (kg) 79
Table 76: Uruguay jams & preserves forecast consumption per capita, 2008?13 (kg) 79
Table 77: Uruguay nut-based spreads value, 2003?08 (UYUm, nominal prices) 80
Table 78: Uruguay nut-based spreads value forecast, 2008?13 (UYUm, nominal prices) 81
Table 79: Uruguay nut-based spreads value, 2003?08 ($m, nominal prices) 82
Table 80: Uruguay nut-based spreads value forecast, 2008?13 ($m, nominal prices) 82
Table 81: Uruguay nut-based spreads volume, 2003?08 (kg, million) 83
Table 82: Uruguay nut-based spreads volume forecast, 2008?13 (kg, million) 84
Table 83: Uruguay nut-based spreads brand share, by value, 2007?08 (%) 85
Table 84: Uruguay nut-based spreads value, by brand 2007?08 (UYUm, nominal prices) 85
Table 85: Uruguay nut-based spreads company share by value, 2007?08 (%) 86
Table 86: Uruguay nut-based spreads value, by company, 2007?08 (UYUm, nominal prices) 86
Table 87: Uruguay nut-based spreads distribution channels, by value, 2007?08 (%) 87
Table 88: Uruguay nut-based spreads value, by distribution channel, 2007?08 (UYUm, nominal prices) 87
Table 89: Uruguay nut-based spreads expenditure per capita, 2003?08 (UYU, nominal prices) 89
Table 90: Uruguay nut-based spreads forecast expenditure per capita, 2008?13 (UYU, nominal prices) 89
Table 91: Uruguay nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 90
Table 92: Uruguay nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 93: Uruguay nut-based spreads consumption per capita, 2003?08 (kg) 91
Table 94: Uruguay nut-based spreads forecast consumption per capita, 2008?13 (kg) 91
Table 95: Global spreads market value, 2008 92
Table 96: Global spreads market split (value terms ($m), 2008), top five countries 95
Table 97: Global spreads market volume, 2008 96
Table 98: Global spreads market split (volume terms, 2008), top five countries 99
Table 99: Leading players, top five countries 100
Table 100: Uruguay spreads new product launches reports, by company (top five companies), 2008 101
Table 101: Uruguay spreads new product launches SKUs, by company (top five companies), 2008 101
Table 102: Uruguay spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 102
Table 103: Uruguay spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 102
Table 104: Uruguay spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 103
Table 105: Uruguay spreads new product launches (reports) - Recent five launches (2008) 103
Table 106: Uruguay population, by age group, 2003?08 (millions) 104
Table 107: Uruguay population forecast, by age group, 2008?13 (millions) 105
Table 108: Uruguay population, by gender, 2003?08 (millions) 105
Table 109: Uruguay population forecast, by gender, 2008?13 (millions) 106
Table 110: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 106
Table 111: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 106
Table 112: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 107
Table 113: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 107
Table 114: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 107
Table 115: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 108
Table 116: Uruguay consumer price index, 2003?08 (2000=100) 108
Table 117: Uruguay consumer price index, 2008?13 (2000=100) 108


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