Spreads in Uruguay to 2014

Introduction

This databook provides key data and information on the spreads market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: jams and preserves, chocolate spreads, honey and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Uruguay increased at a compound annual growth rate of 1.6% between 2004 and 2009.

The jams and preserves category led the spreads market in Uruguay, accounting for a share of 73.3%.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: nut-based spreads 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (Uruguayan Peso), 2004?09 20
Value analysis (Uruguayan Peso), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Category Analysis: Jams and Preserves 37
Value analysis (Uruguayan Peso), 2004?09 37
Value analysis (Uruguayan Peso), 2009?14 38
Value analysis (US dollars), 2004?09 40
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 5 Category Analysis: Chocolate Spreads 52
Value analysis (Uruguayan Peso), 2004?09 52
Value analysis (Uruguayan Peso), 2009?14 53
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Honey 64
Value analysis (Uruguayan Peso), 2004?09 64
Value analysis (Uruguayan Peso), 2009?14 65
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Nut-Based Spreads 76
Value analysis (Uruguayan Peso), 2004?09 76
Value analysis (Uruguayan Peso), 2009?14 77
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 81
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 New Product Development 97
Product launches over time 97
Recent product launches 99
Chapter 10 Macroeconomic Profile 100
Macroeconomic Indicators 100
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Spreads, Uruguay, value by category (UYUm), 2004?14 22
Figure 2: Spreads, Uruguay, category growth comparison, by value, 2004?14 25
Figure 3: Spreads, Uruguay, volume by category (kg, million), 2004?14 28
Figure 4: Spreads, Uruguay, category growth comparison, by volume, 2004?14 28
Figure 5: Spreads, Uruguay, distribution channels by value (%), 2008?09 32
Figure 6: Jams and preserves, Uruguay, value by segment (UYUm), 2004?14 39
Figure 7: Jams and preserves, Uruguay, category growth comparison, by value, 2004?14 41
Figure 8: Jams and preserves, Uruguay, volume by segment (kg, million), 2004?14 44
Figure 9: Jams and preserves, Uruguay, category growth comparison, by volume, 2004?14 44
Figure 10: Jams and preserves, Uruguay, distribution channels by value (%), 2008?09 48
Figure 11: Chocolate spreads, Uruguay, value (UYUm), 2004?14 53
Figure 12: Chocolate spreads, Uruguay, volume (kg, million), 2004?14 56
Figure 13: Chocolate spreads, Uruguay, distribution channels by value (%), 2008?09 60
Figure 14: Honey, Uruguay, value (UYUm), 2004?14 65
Figure 15: Honey, Uruguay, volume (kg, million), 2004?14 68
Figure 16: Honey, Uruguay, distribution channels by value (%), 2008?09 72
Figure 17: Nut-based spreads, Uruguay, value by segment (UYUm), 2004?14 77
Figure 18: Nut-based spreads, Uruguay, volume by segment (kg, million), 2004?14 80
Figure 19: Nut-based spreads, Uruguay, distribution channels by value (%), 2008?09 84
Figure 20: Global spreads market split (value terms, 2009), top five countries 89
Figure 21: Global spreads market value, 2004–09, top five countries 91
Figure 22: Global spreads market split (volume terms, 2009), top five countries 93
Figure 23: Global spreads market volume, 2004–09, top five countries 95
Figure 24: Annual data review process 106

LIST OF TABLES
Table 1: Spreads category definitions 9
Table 2: Spreads distribution channels 10
Table 3: Spreads, Uruguay, value by category (UYUm), 2004?09 20
Table 4: Spreads, Uruguay, value forecast by category (UYUm), 2009?14 21
Table 5: Spreads, Uruguay, value by category ($m), 2004?09 23
Table 6: Spreads, Uruguay, value forecast by category ($m), 2009?14 24
Table 7: Spreads, Uruguay, volume by category (kg, million), 2004?09 26
Table 8: Spreads, Uruguay, volume forecast by category (kg, million), 2009?14 27
Table 9: Spreads, Uruguay, brand share by value (%), 2008?09 29
Table 10: Spreads, Uruguay, value by brand (UYUm), 2008?09 29
Table 11: Spreads, Uruguay, company share by value (%), 2008?09 30
Table 12: Spreads, Uruguay, value by company (UYUm), 2008?09 30
Table 13: Spreads, Uruguay, distribution channels by value (%), 2008?09 31
Table 14: Spreads, Uruguay, value by distribution channel (UYUm), 2008?09 31
Table 15: Spreads, Uruguay, expenditure per capita (UYU), 2004?09 33
Table 16: Spreads, Uruguay, forecast expenditure per capita (UYU), 2009?14 34
Table 17: Spreads, Uruguay, expenditure per capita ($), 2004?09 35
Table 18: Spreads, Uruguay, forecast expenditure per capita ($), 2009?14 35
Table 19: Spreads, Uruguay, consumption per capita (kg), 2004?09 36
Table 20: Spreads, Uruguay, forecast consumption per capita (kg), 2009?14 36
Table 21: Jams and preserves, Uruguay, value by segment (UYUm), 2004?09 37
Table 22: Jams and preserves, Uruguay, value forecast by segment (UYUm), 2009?14 38
Table 23: Jams and preserves, Uruguay, value by segment ($m), 2004?09 40
Table 24: Jams and preserves, Uruguay, value forecast by segment ($m), 2009?14 40
Table 25: Jams and preserves, Uruguay, volume by segment (kg, million), 2004?09 42
Table 26: Jams and preserves, Uruguay, volume forecast by segment (kg, million), 2009?14 43
Table 27: Jams and preserves, Uruguay, brand share by value (%), 2008?09 45
Table 28: Jams and preserves, Uruguay, value by brand (UYUm), 2008?09 45
Table 29: Jams and preserves, Uruguay, company share by value (%), 2008?09 46
Table 30: Jams and preserves, Uruguay, value by company (UYUm), 2008?09 46
Table 31: Jams and preserves, Uruguay, distribution channels by value (%), 2008?09 47
Table 32: Jams and preserves, Uruguay, value by distribution channel (UYUm), 2008?09 47
Table 33: Jams and preserves, Uruguay, expenditure per capita (UYU), 2004?09 49
Table 34: Jams and preserves, Uruguay, forecast expenditure per capita (UYU), 2009?14 49
Table 35: Jams and preserves, Uruguay, expenditure per capita ($), 2004?09 50
Table 36: Jams and preserves, Uruguay, forecast expenditure per capita ($), 2009?14 50
Table 37: Jams and preserves, Uruguay, consumption per capita (kg), 2004?09 51
Table 38: Jams and preserves, Uruguay, forecast consumption per capita (kg), 2009?14 51
Table 39: Chocolate spreads, Uruguay, value (UYUm), 2004?09 52
Table 40: Chocolate spreads, Uruguay, value forecast (UYUm), 2009?14 53
Table 41: Chocolate spreads, Uruguay, value ($m), 2004?09 54
Table 42: Chocolate spreads, Uruguay, value forecast ($m), 2009?14 54
Table 43: Chocolate spreads, Uruguay, volume (kg, million), 2004?09 55
Table 44: Chocolate spreads, Uruguay, volume forecast (kg, million), 2009?14 56
Table 45: Chocolate spreads, Uruguay, brand share by value (%), 2008?09 57
Table 46: Chocolate spreads, Uruguay, value by brand (UYUm), 2008?09 57
Table 47: Chocolate spreads, Uruguay, company share by value (%), 2008?09 58
Table 48: Chocolate spreads, Uruguay, value by company (UYUm), 2008?09 58
Table 49: Chocolate spreads, Uruguay, distribution channels by value (%), 2008?09 59
Table 50: Chocolate spreads, Uruguay, value by distribution channel (UYUm), 2008?09 59
Table 51: Chocolate spreads, Uruguay, expenditure per capita (UYU), 2004?09 61
Table 52: Chocolate spreads, Uruguay, forecast expenditure per capita (UYU), 2009?14 61
Table 53: Chocolate spreads, Uruguay, expenditure per capita ($), 2004?09 62
Table 54: Chocolate spreads, Uruguay, forecast expenditure per capita ($), 2009?14 62
Table 55: Chocolate spreads, Uruguay, consumption per capita (kg), 2004?09 63
Table 56: Chocolate spreads, Uruguay, forecast consumption per capita (kg), 2009?14 63
Table 57: Honey, Uruguay, value (UYUm), 2004?09 64
Table 58: Honey, Uruguay, value forecast (UYUm), 2009?14 65
Table 59: Honey, Uruguay, value ($m), 2004?09 66
Table 60: Honey, Uruguay, value forecast ($m), 2009?14 66
Table 61: Honey, Uruguay, volume (kg, million), 2004?09 67
Table 62: Honey, Uruguay, volume forecast (kg, million), 2009?14 68
Table 63: Honey, Uruguay, brand share by value (%), 2008?09 69
Table 64: Honey, Uruguay, value by brand (UYUm), 2008?09 69
Table 65: Honey, Uruguay, company share by value (%), 2008?09 70
Table 66: Honey, Uruguay, value by company (UYUm), 2008?09 70
Table 67: Honey, Uruguay, distribution channels by value (%), 2008?09 71
Table 68: Honey, Uruguay, value by distribution channel (UYUm), 2008?09 71
Table 69: Honey, Uruguay, expenditure per capita (UYU), 2004?09 73
Table 70: Honey, Uruguay, forecast expenditure per capita (UYU), 2009?14 73
Table 71: Honey, Uruguay, expenditure per capita ($), 2004?09 74
Table 72: Honey, Uruguay, forecast expenditure per capita ($), 2009?14 74
Table 73: Honey, Uruguay, consumption per capita (kg), 2004?09 75
Table 74: Honey, Uruguay, forecast consumption per capita (kg), 2009?14 75
Table 75: Nut-based spreads, Uruguay, value by segment (UYUm), 2004?09 76
Table 76: Nut-based spreads, Uruguay, value forecast by segment (UYUm), 2009?14 77
Table 77: Nut-based spreads, Uruguay, value by segment ($m), 2004?09 78
Table 78: Nut-based spreads, Uruguay, value forecast by segment ($m), 2009?14 78
Table 79: Nut-based spreads, Uruguay, volume by segment (kg, million), 2004?09 79
Table 80: Nut-based spreads, Uruguay, volume forecast by segment (kg, million), 2009?14 80
Table 81: Nut-based spreads, Uruguay, brand share by value (%), 2008?09 81
Table 82: Nut-based spreads, Uruguay, value by brand (UYUm), 2008?09 81
Table 83: Nut-based spreads, Uruguay, company share by value (%), 2008?09 82
Table 84: Nut-based spreads, Uruguay, value by company (UYUm), 2008?09 82
Table 85: Nut-based spreads, Uruguay, distribution channels by value (%), 2008?09 83
Table 86: Nut-based spreads, Uruguay, value by distribution channel (UYUm), 2008?09 83
Table 87: Nut-based spreads, Uruguay, expenditure per capita (UYU), 2004?09 85
Table 88: Nut-based spreads, Uruguay, forecast expenditure per capita (UYU), 2009?14 85
Table 89: Nut-based spreads, Uruguay, expenditure per capita ($), 2004?09 86
Table 90: Nut-based spreads, Uruguay, forecast expenditure per capita ($), 2009?14 86
Table 91: Nut-based spreads, Uruguay, consumption per capita (kg), 2004?09 87
Table 92: Nut-based spreads, Uruguay, forecast consumption per capita (kg), 2009?14 87
Table 93: Global spreads market value, 2009 88
Table 94: Global spreads market split (value terms ($m), 2009), top five countries 91
Table 95: Global spreads market volume, 2009 92
Table 96: Global spreads market split (volume terms, 2009), top five countries 95
Table 97: Leading players, top five countries 96
Table 98: Uruguay spreads new product launches reports, by company (top five companies), 2009 97
Table 99: Uruguay spreads new product launches SKUs, by company (top five companies), 2009 97
Table 100: Uruguay spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 101: Uruguay spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 102: Uruguay spreads new product launches (reports), by package tags or claims 2009 99
Table 103: Uruguay spreads new product launches - recent five launches (2009) 99
Table 104: Uruguay population, by age group, 2004?09 (millions) 100
Table 105: Uruguay population forecast, by age group, 2009?14 (millions) 101
Table 106: Uruguay population, by gender, 2004?09 (millions) 101
Table 107: Uruguay population forecast, by gender, 2009?14 (millions) 102
Table 108: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 102
Table 109: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 102
Table 110: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 103
Table 111: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 103
Table 112: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 103
Table 113: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 104
Table 114: Uruguay consumer price index, 2004?09 (2000=100) 104
Table 115: Uruguay consumer price index, 2009?14 (2000=100) 104


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