Spreads in Venezuela to 2014

Introduction

This databook provides key data and information on the spreads market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: jams and preserves, chocolate spreads and honey

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Venezuela increased at a compound annual growth rate of 3.3% between 2004 and 2009.

The jams and preserves category led the spreads market in Venezuela, accounting for a share of 94.5%.

The leading players in the Venezuelan spreads market are Hero Group, The, The J.M. Smucker Company and Productos Sublime S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Venezuela

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 19
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 37
Hero Group 37
The J.M. Smucker Company 39
Chapter 5 Category Analysis: Jams and Preserves 41
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 41
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 42
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Chocolate Spreads 54
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 54
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 55
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Honey 67
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 67
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 68
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Country Comparison 80
Value 80
Volume 84
Market share 88
Chapter 9 New Product Development 89
Product launches over time 89
Recent product launches 91
Chapter 10 Macroeconomic Profile 92
Macroeconomic Indicators 92
Chapter 11 Research Methodology 97
Methodology overview 97
Secondary research 98
Market modeling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
Primary research 100
Data finalization 101
Ongoing research 101
Chapter 12 Appendix 102
Future readings 102
How to contact experts in your industry 102
Disclaimer 102

LIST OF FIGURES
Figure 1: Spreads, Venezuela, value by category (VEFm), 2004?14 21
Figure 2: Spreads, Venezuela, category growth comparison, by value, 2004?14 24
Figure 3: Spreads, Venezuela, volume by category (kg, million), 2004?14 27
Figure 4: Spreads, Venezuela, category growth comparison, by volume, 2004?14 27
Figure 5: Spreads, Venezuela, company share by value (%), 2008?09 29
Figure 6: Spreads, Venezuela, distribution channels by value (%), 2008?09 32
Figure 7: Jams and preserves, Venezuela, value by segment (VEFm), 2004?14 42
Figure 8: Jams and preserves, Venezuela, volume by segment (kg, million), 2004?14 45
Figure 9: Jams and preserves, Venezuela, company share by value (%), 2008?09 47
Figure 10: Jams and preserves, Venezuela, distribution channels by value (%), 2008?09 50
Figure 11: Chocolate spreads, Venezuela, value (VEFm), 2004?14 55
Figure 12: Chocolate spreads, Venezuela, volume (kg, million), 2004?14 58
Figure 13: Chocolate spreads, Venezuela, company share by value (%), 2008?09 60
Figure 14: Chocolate spreads, Venezuela, distribution channels by value (%), 2008?09 63
Figure 15: Honey, Venezuela, value (VEFm), 2004?14 68
Figure 16: Honey, Venezuela, volume (kg, million), 2004?14 71
Figure 17: Honey, Venezuela, company share by value (%), 2008?09 73
Figure 18: Honey, Venezuela, distribution channels by value (%), 2008?09 76
Figure 19: Global spreads market split (value terms, 2009), top five countries 81
Figure 20: Global spreads market value, 2004–09, top five countries 83
Figure 21: Global spreads market split (volume terms, 2009), top five countries 85
Figure 22: Global spreads market volume, 2004–09, top five countries 87
Figure 23: Annual data review process 98

LIST OF TABLES
Table 1: Spreads category definitions 8
Table 2: Spreads distribution channels 9
Table 3: Spreads, Venezuela, value by category (VEFm), 2004?09 19
Table 4: Spreads, Venezuela, value forecast by category (VEFm), 2009?14 20
Table 5: Spreads, Venezuela, value by category ($m), 2004?09 22
Table 6: Spreads, Venezuela, value forecast by category ($m), 2009?14 23
Table 7: Spreads, Venezuela, volume by category (kg, million), 2004?09 25
Table 8: Spreads, Venezuela, volume forecast by category (kg, million), 2009?14 26
Table 9: Spreads, Venezuela, brand share by value (%), 2008?09 28
Table 10: Spreads, Venezuela, value by brand (VEFm), 2008?09 28
Table 11: Spreads, Venezuela, company share by value (%), 2008?09 30
Table 12: Spreads, Venezuela, value by company (VEFm), 2008?09 30
Table 13: Spreads, Venezuela, distribution channels by value (%), 2008?09 31
Table 14: Spreads, Venezuela, value by distribution channel (VEFm), 2008?09 31
Table 15: Spreads, Venezuela, expenditure per capita (VEF), 2004?09 33
Table 16: Spreads, Venezuela, forecast expenditure per capita (VEF), 2009?14 34
Table 17: Spreads, Venezuela, expenditure per capita ($), 2004?09 34
Table 18: Spreads, Venezuela, forecast expenditure per capita ($), 2009?14 35
Table 19: Spreads, Venezuela, consumption per capita (kg), 2004?09 35
Table 20: Spreads, Venezuela, forecast consumption per capita (kg), 2009?14 36
Table 21: Hero Group key facts 37
Table 22: The J.M. Smucker Company key facts 39
Table 23: Jams and preserves, Venezuela, value by segment (VEFm), 2004?09 41
Table 24: Jams and preserves, Venezuela, value forecast by segment (VEFm), 2009?14 42
Table 25: Jams and preserves, Venezuela, value by segment ($m), 2004?09 43
Table 26: Jams and preserves, Venezuela, value forecast by segment ($m), 2009?14 43
Table 27: Jams and preserves, Venezuela, volume by segment (kg, million), 2004?09 44
Table 28: Jams and preserves, Venezuela, volume forecast by segment (kg, million), 2009?14 45
Table 29: Jams and preserves, Venezuela, brand share by value (%), 2008?09 46
Table 30: Jams and preserves, Venezuela, value by brand (VEFm), 2008?09 46
Table 31: Jams and preserves, Venezuela, company share by value (%), 2008?09 48
Table 32: Jams and preserves, Venezuela, value by company (VEFm), 2008?09 48
Table 33: Jams and preserves, Venezuela, distribution channels by value (%), 2008?09 49
Table 34: Jams and preserves, Venezuela, value by distribution channel (VEFm), 2008?09 49
Table 35: Jams and preserves, Venezuela, expenditure per capita (VEF), 2004?09 51
Table 36: Jams and preserves, Venezuela, forecast expenditure per capita (VEF), 2009?14 51
Table 37: Jams and preserves, Venezuela, expenditure per capita ($), 2004?09 52
Table 38: Jams and preserves, Venezuela, forecast expenditure per capita ($), 2009?14 52
Table 39: Jams and preserves, Venezuela, consumption per capita (kg), 2004?09 53
Table 40: Jams and preserves, Venezuela, forecast consumption per capita (kg), 2009?14 53
Table 41: Chocolate spreads, Venezuela, value (VEFm), 2004?09 54
Table 42: Chocolate spreads, Venezuela, value forecast (VEFm), 2009?14 55
Table 43: Chocolate spreads, Venezuela, value ($m), 2004?09 56
Table 44: Chocolate spreads, Venezuela, value forecast ($m), 2009?14 56
Table 45: Chocolate spreads, Venezuela, volume (kg, million), 2004?09 57
Table 46: Chocolate spreads, Venezuela, volume forecast (kg, million), 2009?14 58
Table 47: Chocolate spreads, Venezuela, brand share by value (%), 2008?09 59
Table 48: Chocolate spreads, Venezuela, value by brand (VEFm), 2008?09 59
Table 49: Chocolate spreads, Venezuela, company share by value (%), 2008?09 61
Table 50: Chocolate spreads, Venezuela, value by company (VEFm), 2008?09 61
Table 51: Chocolate spreads, Venezuela, distribution channels by value (%), 2008?09 62
Table 52: Chocolate spreads, Venezuela, value by distribution channel (VEFm), 2008?09 62
Table 53: Chocolate spreads, Venezuela, expenditure per capita (VEF), 2004?09 64
Table 54: Chocolate spreads, Venezuela, forecast expenditure per capita (VEF), 2009?14 64
Table 55: Chocolate spreads, Venezuela, expenditure per capita ($), 2004?09 65
Table 56: Chocolate spreads, Venezuela, forecast expenditure per capita ($), 2009?14 65
Table 57: Chocolate spreads, Venezuela, consumption per capita (kg), 2004?09 66
Table 58: Chocolate spreads, Venezuela, forecast consumption per capita (kg), 2009?14 66
Table 59: Honey, Venezuela, value (VEFm), 2004?09 67
Table 60: Honey, Venezuela, value forecast (VEFm), 2009?14 68
Table 61: Honey, Venezuela, value ($m), 2004?09 69
Table 62: Honey, Venezuela, value forecast ($m), 2009?14 69
Table 63: Honey, Venezuela, volume (kg, million), 2004?09 70
Table 64: Honey, Venezuela, volume forecast (kg, million), 2009?14 71
Table 65: Honey, Venezuela, brand share by value (%), 2008?09 72
Table 66: Honey, Venezuela, value by brand (VEFm), 2008?09 72
Table 67: Honey, Venezuela, company share by value (%), 2008?09 74
Table 68: Honey, Venezuela, value by company (VEFm), 2008?09 74
Table 69: Honey, Venezuela, distribution channels by value (%), 2008?09 75
Table 70: Honey, Venezuela, value by distribution channel (VEFm), 2008?09 75
Table 71: Honey, Venezuela, expenditure per capita (VEF), 2004?09 77
Table 72: Honey, Venezuela, forecast expenditure per capita (VEF), 2009?14 77
Table 73: Honey, Venezuela, expenditure per capita ($), 2004?09 78
Table 74: Honey, Venezuela, forecast expenditure per capita ($), 2009?14 78
Table 75: Honey, Venezuela, consumption per capita (kg), 2004?09 79
Table 76: Honey, Venezuela, forecast consumption per capita (kg), 2009?14 79
Table 77: Global spreads market value, 2009 80
Table 78: Global spreads market split (value terms ($m), 2009), top five countries 83
Table 79: Global spreads market volume, 2009 84
Table 80: Global spreads market split (volume terms, 2009), top five countries 87
Table 81: Leading players, top five countries 88
Table 82: Venezuela spreads new product launches reports, by company (top five companies), 2009 89
Table 83: Venezuela spreads new product launches SKUs, by company (top five companies), 2009 89
Table 84: Venezuela spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 90
Table 85: Venezuela spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 90
Table 86: Venezuela spreads new product launches (reports), by package tags or claims, 2009 91
Table 87: Venezuela spreads new product launches - recent five launches (2009) 91
Table 88: Venezuela population, by age group, 2004?09 (millions) 92
Table 89: Venezuela population forecast, by age group, 2009?14 (millions) 93
Table 90: Venezuela population, by gender, 2004?09 (millions) 93
Table 91: Venezuela population forecast, by gender, 2009?14 (millions) 94
Table 92: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 94
Table 93: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 94
Table 94: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 95
Table 95: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 95
Table 96: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 95
Table 97: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 96
Table 98: Venezuela consumer price index, 2004?09 (2000=100) 96
Table 99: Venezuela consumer price index, 2009?14 (2000=100) 96


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