Spreads in Venezuela - Market Forecast & Consumer Demographics

Synopsis
Spreads in Venezuela – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in Venezuela.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Venezuelan spreads products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads.
• Market overview & forecast – overall Venezuela spreads market value and volume data split by category
• Market shares –company share, brand share and distribution share for the spreads market in Venezuela
• Spreads consumption and usage demographics –analysis of Consumer Demographics in the Venezuelan spreads market

Highlights
• In Venezuela, 0-14 age group accounted for 25.3% share of the total spreads consumption in 2008.
• In Venezuela, urban consumers accounted for 89.4% of the total spreads consumption in 2008.
• In Venezuela, 0-14 age group accounted for 25.3% share of the total jams and preserves consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the spreads market in Venezuela
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Venezuelan spreads products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Venezuelan Spreads Market Overview & Forecast 13
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 13
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 Venezuelan Spreads Market Shares 22
Company and brand share analysis 22
Distribution analysis 25
Chapter 4 Venezuelan Spreads Market – Consumption & Usage Demographics 27
Spreads–consumer demographics 27
Jams and preserves–consumer demographics 37
Chocolate spreads–consumer demographics 47
Honey–consumer demographics 57
Chapter 5 Research Methodology 67
Methodology overview 67
Secondary research 68
Market modeling 69
Creating an initial data model 69
Revising the initial data model 69
Creating a final estimate 70
Creating demographic value splits 70
Primary research 70
Data finalization 71
Ongoing research 71
Chapter 6 Appendix 72
Future readings 72
How to contact experts in your industry 72
Disclaimer 72


LIST OF FIGURES
Figure 1: Spreads, Venezuela, value by category (VEFm), 2004?14 15
Figure 2: Spreads, Venezuela, category growth comparison, by value, 2004?14 18
Figure 3: Spreads, Venezuela, volume by category (kg, million), 2004?14 21
Figure 4: Spreads, Venezuela, category growth comparison, by volume, 2004?14 21
Figure 5: Spreads, Venezuela, company share by value (%), 2008?09 23
Figure 6: Spreads, Venezuela, distribution channels by value (%), 2008?09 26
Figure 7: Spreads, Venezuela, consumption by age group, % of total market value, 2008 27
Figure 8: Spreads, Venezuela, consumption by gender, % of total market value, 2008 29
Figure 9: Spreads, Venezuela, consumption by income, % of total market value, 2008 31
Figure 10: Spreads, Venezuela, consumption by urban/rural, % of total market value, 2008 33
Figure 11: Spreads, Venezuela, consumption by status, % of total market value, 2008 35
Figure 12: Jams and preserves, Venezuela, consumption by age group, % of total market value, 2008 37
Figure 13: Jams and preserves, Venezuela, consumption by gender, % of total market value, 2008 39
Figure 14: Jams and preserves, Venezuela, consumption by income, % of total market value, 2008 41
Figure 15: Jams and preserves, Venezuela, consumption by urban/rural, % of total market value, 2008 43
Figure 16: Jams and preserves, Venezuela, consumption by status, % of total market value, 2008 45
Figure 17: Chocolate spreads, Venezuela, consumption by age group, % of total market value, 2008 47
Figure 18: Chocolate spreads, Venezuela, consumption by gender, % of total market value, 2008 49
Figure 19: Chocolate spreads, Venezuela, consumption by income, % of total market value, 2008 51
Figure 20: Chocolate spreads, Venezuela, consumption by urban/rural, % of total market value, 2008 53
Figure 21: Chocolate spreads, Venezuela, consumption by status, % of total market value, 2008 55
Figure 22: Honey, Venezuela, consumption by age group, % of total market value, 2008 57
Figure 23: Honey, Venezuela, consumption by gender, % of total market value, 2008 59
Figure 24: Honey, Venezuela, consumption by income, % of total market value, 2008 61
Figure 25: Honey, Venezuela, consumption by urban/rural, % of total market value, 2008 63
Figure 26: Honey, Venezuela, consumption by status, % of total market value, 2008 65
Figure 27: Annual data review process 68


LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Spreads distribution channels 5
Table 3: Spreads, Venezuela, value by category (VEFm), 2004?09 13
Table 4: Spreads, Venezuela, value forecast by category (VEFm), 2009?14 14
Table 5: Spreads, Venezuela, value by category ($m), 2004?09 16
Table 6: Spreads, Venezuela, value forecast by category ($m), 2009?14 17
Table 7: Spreads, Venezuela, volume by category (kg, million), 2004?09 19
Table 8: Spreads, Venezuela, volume forecast by category (kg, million), 2009?14 20
Table 9: Spreads, Venezuela, brand share by value (%), 2008?09 22
Table 10: Spreads, Venezuela, value by brand (VEFm), 2008?09 22
Table 11: Spreads, Venezuela, company share by value (%), 2008?09 24
Table 12: Spreads, Venezuela, value by company (VEFm), 2008?09 24
Table 13: Spreads, Venezuela, distribution channels by value (%), 2008?09 25
Table 14: Spreads, Venezuela, value by distribution channel (VEFm), 2008?09 25
Table 15: Spreads, Venezuela, consumption by age group, value ($m), 2004?08 28
Table 16: Spreads, Venezuela, consumption by age group, % of total market value, 2004?08 28
Table 17: Spreads, Venezuela, consumption by gender, value ($m), 2004–08 30
Table 18: Spreads, Venezuela, consumption by gender, % of total market value, 2004–08 30
Table 19: Spreads, Venezuela, consumption by income, value ($m), 2004–08 32
Table 20: Spreads, Venezuela, consumption by income, % of total market value, 2004–08 32
Table 21: Spreads, Venezuela, consumption by urban/rural, value ($m), 2004–08 34
Table 22: Spreads, Venezuela, consumption by urban/rural, % of total market value, 2004–08 34
Table 23: Spreads, Venezuela, consumption by status, value ($m), 2004–08 36
Table 24: Spreads, Venezuela, consumption by status, % of total market value, 2004–08 36
Table 25: Jams and preserves, Venezuela, consumption by age group, value ($m), 2004?08 38
Table 26: Jams and preserves, Venezuela, consumption by age group, % of total market value, 2004?08 38
Table 27: Jams and preserves, Venezuela, consumption by gender, value ($m), 2004–08 40
Table 28: Jams and preserves, Venezuela, consumption by gender, % of total market value, 2004–08 40
Table 29: Jams and preserves, Venezuela, consumption by income, value ($m), 2004–08 42
Table 30: Jams and preserves, Venezuela, consumption by income, % of total market value, 2004–08 42
Table 31: Jams and preserves, Venezuela, consumption by urban/rural, value ($m), 2004–08 44
Table 32: Jams and preserves, Venezuela, consumption by urban/rural, % of total market value, 2004–08 44
Table 33: Jams and preserves, Venezuela, consumption by status, value ($m), 2004–08 46
Table 34: Jams and preserves, Venezuela, consumption by status, % of total market value, 2004–08 46
Table 35: Chocolate spreads, Venezuela, consumption by age group, value ($m), 2004?08 48
Table 36: Chocolate spreads, Venezuela, consumption by age group, % of total market value, 2004?08 48
Table 37: Chocolate spreads, Venezuela, consumption by gender, value ($m), 2004–08 50
Table 38: Chocolate spreads, Venezuela, consumption by gender, % of total market value, 2004–08 50
Table 39: Chocolate spreads, Venezuela, consumption by income, value ($m), 2004–08 52
Table 40: Chocolate spreads, Venezuela, consumption by income, % of total market value, 2004–08 52
Table 41: Chocolate spreads, Venezuela, consumption by urban/rural, value ($m), 2004–08 54
Table 42: Chocolate spreads, Venezuela, consumption by urban/rural, % of total market value, 2004–08 54
Table 43: Chocolate spreads, Venezuela, consumption by status, value ($m), 2004–08 56
Table 44: Chocolate spreads, Venezuela, consumption by status, % of total market value, 2004–08 56
Table 45: Honey, Venezuela, consumption by age group, value ($m), 2004?08 58
Table 46: Honey, Venezuela, consumption by age group, % of total market value, 2004?08 58
Table 47: Honey, Venezuela, consumption by gender, value ($m), 2004–08 60
Table 48: Honey, Venezuela, consumption by gender, % of total market value, 2004–08 60
Table 49: Honey, Venezuela, consumption by income, value ($m), 2004–08 62
Table 50: Honey, Venezuela, consumption by income, % of total market value, 2004–08 62
Table 51: Honey, Venezuela, consumption by urban/rural, value ($m), 2004–08 64
Table 52: Honey, Venezuela, consumption by urban/rural, % of total market value, 2004–08 64
Table 53: Honey, Venezuela, consumption by status, value ($m), 2004–08 66
Table 54: Honey, Venezuela, consumption by status, % of total market value, 2004–08 66


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