Spreads in Vietnam to 2014

Introduction

This databook provides key data and information on the spreads market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Vietnam increased at a compound annual growth rate of 8.1% between 2004 and 2009.

The honey category led the spreads market in Vietnam, accounting for a share of 59.4%.

The leading player in the Vietnamese jams and preserves market is Beerenberg Pty Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 23
Value analysis (Vietnamese Dong), 2004?09 23
Value analysis (Vietnamese Dong), 2009?14 24
Value analysis (US dollars), 2004?09 26
Value analysis (US dollars), 2009?14 27
Volume analysis, 2004?09 29
Volume analysis, 2009?14 30
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Category Analysis: Jams and Preserves 42
Value analysis (Vietnamese Dong), 2004?09 42
Value analysis (Vietnamese Dong), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 5 Category Analysis: Chocolate Spreads 58
Value analysis (Vietnamese Dong), 2004?09 58
Value analysis (Vietnamese Dong), 2009?14 59
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Honey 70
Value analysis (Vietnamese Dong), 2004?09 70
Value analysis (Vietnamese Dong), 2009?14 71
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Savory Spreads 83
Value analysis (Vietnamese Dong), 2004?09 83
Value analysis (Vietnamese Dong), 2009?14 84
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Nut-Based Spreads 96
Value analysis (Vietnamese Dong), 2004?09 96
Value analysis (Vietnamese Dong), 2009?14 97
Value analysis (US dollars), 2004?09 98
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Country Comparison 109
Value 109
Volume 113
Market share 117
Chapter 10 New Product Development 118
Product launches over time 118
Recent product launches 120
Chapter 11 Macroeconomic Profile 121
Macroeconomic Indicators 121
Chapter 12 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data model 128
Revising the initial data model 128
Creating a final estimate 129
Creating demographic value splits 129
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 13 Appendix 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131

LIST OF FIGURES
Figure 1: Spreads, Vietnam, value by category (VNDm), 2004?14 25
Figure 2: Spreads, Vietnam, category growth comparison, by value, 2004?14 28
Figure 3: Spreads, Vietnam, volume by category (kg, million), 2004?14 31
Figure 4: Spreads, Vietnam, category growth comparison, by volume, 2004?14 31
Figure 5: Spreads, Vietnam, company share by value (%), 2008?09 34
Figure 6: Spreads, Vietnam, distribution channels by value (%), 2008?09 37
Figure 7: Jams and preserves, Vietnam, value by segment (VNDm), 2004?14 44
Figure 8: Jams and preserves, Vietnam, category growth comparison, by value, 2004?14 46
Figure 9: Jams and preserves, Vietnam, volume by segment (kg, million), 2004?14 49
Figure 10: Jams and preserves, Vietnam, category growth comparison, by volume, 2004?14 49
Figure 11: Jams and preserves, Vietnam, company share by value (%), 2008?09 51
Figure 12: Jams and preserves, Vietnam, distribution channels by value (%), 2008?09 54
Figure 13: Chocolate spreads, Vietnam, value (VNDm), 2004?14 59
Figure 14: Chocolate spreads, Vietnam, volume (kg, million), 2004?14 62
Figure 15: Chocolate spreads, Vietnam, distribution channels by value (%), 2008?09 66
Figure 16: Honey, Vietnam, value (VNDm), 2004?14 71
Figure 17: Honey, Vietnam, volume (kg, million), 2004?14 74
Figure 18: Honey, Vietnam, company share by value (%), 2008?09 76
Figure 19: Honey, Vietnam, distribution channels by value (%), 2008?09 79
Figure 20: Savory spreads, Vietnam, value (VNDm), 2004?14 84
Figure 21: Savory spreads, Vietnam, volume (kg, million), 2004?14 87
Figure 22: Savory spreads, Vietnam, company share by value (%), 2008?09 89
Figure 23: Savory spreads, Vietnam, distribution channels by value (%), 2008?09 92
Figure 24: Nut-based spreads, Vietnam, value by segment (VNDm), 2004?14 97
Figure 25: Nut-based spreads, Vietnam, volume by segment (kg, million), 2004?14 100
Figure 26: Nut-based spreads, Vietnam, company share by value (%), 2008?09 102
Figure 27: Nut-based spreads, Vietnam, distribution channels by value (%), 2008?09 105
Figure 28: Global spreads market split (value terms, 2009), top five countries 110
Figure 29: Global spreads market value, 2004–09, top five countries 112
Figure 30: Global spreads market split (volume terms, 2009), top five countries 114
Figure 31: Global spreads market volume, 2004–09, top five countries 116
Figure 32: Annual data review process 127

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Vietnam, value by category (VNDm), 2004?09 23
Table 4: Spreads, Vietnam, value forecast by category (VNDm), 2009?14 24
Table 5: Spreads, Vietnam, value by category ($m), 2004?09 26
Table 6: Spreads, Vietnam, value forecast by category ($m), 2009?14 27
Table 7: Spreads, Vietnam, volume by category (kg, million), 2004?09 29
Table 8: Spreads, Vietnam, volume forecast by category (kg, million), 2009?14 30
Table 9: Spreads, Vietnam, brand share by value (%), 2008?09 32
Table 10: Spreads, Vietnam, value by brand (VNDm), 2008?09 33
Table 11: Spreads, Vietnam, company share by value (%), 2008?09 35
Table 12: Spreads, Vietnam, value by company (VNDm), 2008?09 35
Table 13: Spreads, Vietnam, distribution channels by value (%), 2008?09 36
Table 14: Spreads, Vietnam, value by distribution channel (VNDm), 2008?09 36
Table 15: Spreads, Vietnam, expenditure per capita (VND), 2004?09 38
Table 16: Spreads, Vietnam, forecast expenditure per capita (VND), 2009?14 39
Table 17: Spreads, Vietnam, expenditure per capita ($), 2004?09 39
Table 18: Spreads, Vietnam, forecast expenditure per capita ($), 2009?14 40
Table 19: Spreads, Vietnam, consumption per capita (kg), 2004?09 40
Table 20: Spreads, Vietnam, forecast consumption per capita (kg), 2009?14 41
Table 21: Jams and preserves, Vietnam, value by segment (VNDm), 2004?09 42
Table 22: Jams and preserves, Vietnam, value forecast by segment (VNDm), 2009?14 43
Table 23: Jams and preserves, Vietnam, value by segment ($m), 2004?09 45
Table 24: Jams and preserves, Vietnam, value forecast by segment ($m), 2009?14 45
Table 25: Jams and preserves, Vietnam, volume by segment (kg, million), 2004?09 47
Table 26: Jams and preserves, Vietnam, volume forecast by segment (kg, million), 2009?14 48
Table 27: Jams and preserves, Vietnam, brand share by value (%), 2008?09 50
Table 28: Jams and preserves, Vietnam, value by brand (VNDm), 2008?09 50
Table 29: Jams and preserves, Vietnam, company share by value (%), 2008?09 52
Table 30: Jams and preserves, Vietnam, value by company (VNDm), 2008?09 52
Table 31: Jams and preserves, Vietnam, distribution channels by value (%), 2008?09 53
Table 32: Jams and preserves, Vietnam, value by distribution channel (VNDm), 2008?09 53
Table 33: Jams and preserves, Vietnam, expenditure per capita (VND), 2004?09 55
Table 34: Jams and preserves, Vietnam, forecast expenditure per capita (VND), 2009?14 55
Table 35: Jams and preserves, Vietnam, expenditure per capita ($), 2004?09 56
Table 36: Jams and preserves, Vietnam, forecast expenditure per capita ($), 2009?14 56
Table 37: Jams and preserves, Vietnam, consumption per capita (kg), 2004?09 57
Table 38: Jams and preserves, Vietnam, forecast consumption per capita (kg), 2009?14 57
Table 39: Chocolate spreads, Vietnam, value (VNDm), 2004?09 58
Table 40: Chocolate spreads, Vietnam, value forecast (VNDm), 2009?14 59
Table 41: Chocolate spreads, Vietnam, value ($m), 2004?09 60
Table 42: Chocolate spreads, Vietnam, value forecast ($m), 2009?14 60
Table 43: Chocolate spreads, Vietnam, volume (kg, million), 2004?09 61
Table 44: Chocolate spreads, Vietnam, volume forecast (kg, million), 2009?14 62
Table 45: Chocolate spreads, Vietnam, brand share by value (%), 2008?09 63
Table 46: Chocolate spreads, Vietnam, value by brand (VNDm), 2008?09 63
Table 47: Chocolate spreads, Vietnam, company share by value (%), 2008?09 64
Table 48: Chocolate spreads, Vietnam, value by company (VNDm), 2008?09 64
Table 49: Chocolate spreads, Vietnam, distribution channels by value (%), 2008?09 65
Table 50: Chocolate spreads, Vietnam, value by distribution channel (VNDm), 2008?09 65
Table 51: Chocolate spreads, Vietnam, expenditure per capita (VND), 2004?09 67
Table 52: Chocolate spreads, Vietnam, forecast expenditure per capita (VND), 2009?14 67
Table 53: Chocolate spreads, Vietnam, expenditure per capita ($), 2004?09 68
Table 54: Chocolate spreads, Vietnam, forecast expenditure per capita ($), 2009?14 68
Table 55: Chocolate spreads, Vietnam, consumption per capita (kg), 2004?09 69
Table 56: Chocolate spreads, Vietnam, forecast consumption per capita (kg), 2009?14 69
Table 57: Honey, Vietnam, value (VNDm), 2004?09 70
Table 58: Honey, Vietnam, value forecast (VNDm), 2009?14 71
Table 59: Honey, Vietnam, value ($m), 2004?09 72
Table 60: Honey, Vietnam, value forecast ($m), 2009?14 72
Table 61: Honey, Vietnam, volume (kg, million), 2004?09 73
Table 62: Honey, Vietnam, volume forecast (kg, million), 2009?14 74
Table 63: Honey, Vietnam, brand share by value (%), 2008?09 75
Table 64: Honey, Vietnam, value by brand (VNDm), 2008?09 75
Table 65: Honey, Vietnam, company share by value (%), 2008?09 77
Table 66: Honey, Vietnam, value by company (VNDm), 2008?09 77
Table 67: Honey, Vietnam, distribution channels by value (%), 2008?09 78
Table 68: Honey, Vietnam, value by distribution channel (VNDm), 2008?09 78
Table 69: Honey, Vietnam, expenditure per capita (VND), 2004?09 80
Table 70: Honey, Vietnam, forecast expenditure per capita (VND), 2009?14 80
Table 71: Honey, Vietnam, expenditure per capita ($), 2004?09 81
Table 72: Honey, Vietnam, forecast expenditure per capita ($), 2009?14 81
Table 73: Honey, Vietnam, consumption per capita (kg), 2004?09 82
Table 74: Honey, Vietnam, forecast consumption per capita (kg), 2009?14 82
Table 75: Savory spreads, Vietnam, value (VNDm), 2004?09 83
Table 76: Savory spreads, Vietnam, value forecast (VNDm), 2009?14 84
Table 77: Savory spreads, Vietnam, value ($m), 2004?09 85
Table 78: Savory spreads, Vietnam, value forecast ($m), 2009?14 85
Table 79: Savory spreads, Vietnam, volume (kg, million), 2004?09 86
Table 80: Savory spreads, Vietnam, volume forecast (kg, million), 2009?14 87
Table 81: Savory spreads, Vietnam, brand share by value (%), 2008?09 88
Table 82: Savory spreads, Vietnam, value by brand (VNDm), 2008?09 88
Table 83: Savory spreads, Vietnam, company share by value (%), 2008?09 90
Table 84: Savory spreads, Vietnam, value by company (VNDm), 2008?09 90
Table 85: Savory spreads, Vietnam, distribution channels by value (%), 2008?09 91
Table 86: Savory spreads, Vietnam, value by distribution channel (VNDm), 2008?09 91
Table 87: Savory spreads, Vietnam, expenditure per capita (VND), 2004?09 93
Table 88: Savory spreads, Vietnam, forecast expenditure per capita (VND), 2009?14 93
Table 89: Savory spreads, Vietnam, expenditure per capita ($), 2004?09 94
Table 90: Savory spreads, Vietnam, forecast expenditure per capita ($), 2009?14 94
Table 91: Savory spreads, Vietnam, consumption per capita (kg), 2004?09 95
Table 92: Savory spreads, Vietnam, forecast consumption per capita (kg), 2009?14 95
Table 93: Nut-based spreads, Vietnam, value by segment (VNDm), 2004?09 96
Table 94: Nut-based spreads, Vietnam, value forecast by segment (VNDm), 2009?14 97
Table 95: Nut-based spreads, Vietnam, value by segment ($m), 2004?09 98
Table 96: Nut-based spreads, Vietnam, value forecast by segment ($m), 2009?14 98
Table 97: Nut-based spreads, Vietnam, volume by segment (kg, million), 2004?09 99
Table 98: Nut-based spreads, Vietnam, volume forecast by segment (kg, million), 2009?14 100
Table 99: Nut-based spreads, Vietnam, brand share by value (%), 2008?09 101
Table 100: Nut-based spreads, Vietnam, value by brand (VNDm), 2008?09 101
Table 101: Nut-based spreads, Vietnam, company share by value (%), 2008?09 103
Table 102: Nut-based spreads, Vietnam, value by company (VNDm), 2008?09 103
Table 103: Nut-based spreads, Vietnam, distribution channels by value (%), 2008?09 104
Table 104: Nut-based spreads, Vietnam, value by distribution channel (VNDm), 2008?09 104
Table 105: Nut-based spreads, Vietnam, expenditure per capita (VND), 2004?09 106
Table 106: Nut-based spreads, Vietnam, forecast expenditure per capita (VND), 2009?14 106
Table 107: Nut-based spreads, Vietnam, expenditure per capita ($), 2004?09 107
Table 108: Nut-based spreads, Vietnam, forecast expenditure per capita ($), 2009?14 107
Table 109: Nut-based spreads, Vietnam, consumption per capita (kg), 2004?09 108
Table 110: Nut-based spreads, Vietnam, forecast consumption per capita (kg), 2009?14 108
Table 111: Global spreads market value, 2009 109
Table 112: Global spreads market split (value terms ($m), 2009), top five countries 112
Table 113: Global spreads market volume, 2009 113
Table 114: Global spreads market split (volume terms, 2009), top five countries 116
Table 115: Leading players, top five countries 117
Table 116: Vietnam spreads new product launches reports, by company, 2009 118
Table 117: Vietnam spreads new product launches SKUs, by company, 2009 118
Table 118: Vietnam spreads new product launches (reports), by flavor and fragrances, 2009 119
Table 119: Vietnam spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 119
Table 120: Vietnam spreads new product launches (reports), by package tags or claims , 2009 120
Table 121: Vietnam spreads new product launches - recent launch (2009) 120
Table 122: Vietnam population, by age group, 2004?09 (millions) 121
Table 123: Vietnam population forecast, by age group, 2009?14 (millions) 122
Table 124: Vietnam population, by gender, 2004?09 (millions) 122
Table 125: Vietnam population forecast, by gender, 2009?14 (millions) 123
Table 126: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 123
Table 127: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 123
Table 128: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 124
Table 129: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 124
Table 130: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 124
Table 131: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 125
Table 132: Vietnam consumer price index, 2004?09 (2000=100) 125
Table 133: Vietnam consumer price index, 2009?14 (2000=100) 125


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