Spreads in Western Europe to 2013

Introduction

This databook provides key data and information on the spreads market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: honey, jams & preserves, savory spreads, nut-based spreads and chocolate spreads

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Western Europe increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The jams & preserves category led the spreads market in Western Europe, accounting for a share of 42.3%.

The leading players in the Western European spreads market include Ferrero S.p.A, Andros S.A and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Western Europe increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The jams & preserves category led the spreads market in Western Europe, accounting for a share of 42.3%.

The leading players in the Western European spreads market include Ferrero S.p.A, Andros S.A and Unilever.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Western Europe Spreads - Market Overview 25
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Ferrero 39
Unilever 41
Chapter 6 Category Analysis: Chocolate Spreads 43
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Honey 54
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 8 Category Analysis: Jams & Preserves 65
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Category Analysis: Nut-Based Spreads 78
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 10 Category Analysis: Savory Spreads 89
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 11 Research Methodology 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 12 APPENDIX 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105


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LIST OF FIGURES
Figure 1: Western Europe spreads value and value forecast, 2003?13 ($m, nominal prices) 27
Figure 2: Western Europe spreads category growth comparison, by value, 2003?13 27
Figure 3: Western Europe spreads volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Western Europe spreads category growth comparison, by volume, 2003?13 30
Figure 5: Western Europe spreads company share (top five companies), by value, 2007?08 (%) 33
Figure 6: Western Europe spreads distribution channels, by value, 2007?08 (%) 35
Figure 7: Western Europe chocolate spreads value and value forecast, 2003?13 ($m, nominal prices) 44
Figure 8: Western Europe chocolate spreads volume and volume forecast, 2003?13 (kg, million) 46
Figure 9: Western Europe chocolate spreads company share (top five companies), by value, 2007?08 (%) 49
Figure 10: Western Europe chocolate spreads distribution channels, by value, 2007?08 (%) 51
Figure 11: Western Europe honey value and value forecast, 2003?13 ($m, nominal prices) 55
Figure 12: Western Europe honey volume and volume forecast, 2003?13 (kg, million) 57
Figure 13: Western Europe honey company share (top five companies), by value, 2007?08 (%) 60
Figure 14: Western Europe honey distribution channels, by value, 2007?08 (%) 62
Figure 15: Western Europe jams & preserves value and value forecast, 2003?13 ($m, nominal prices) 67
Figure 16: Western Europe jams & preserves category growth comparison, by value, 2003?13 67
Figure 17: Western Europe jams & preserves volume and volume forecast, 2003?13 (kg, million) 70
Figure 18: Western Europe jams & preserves category growth comparison, by volume, 2003?13 70
Figure 19: Western Europe jams & preserves company share (top five companies), by value, 2007?08 (%) 73
Figure 20: Western Europe jams & preserves distribution channels, by value, 2007?08 (%) 75
Figure 21: Western Europe nut-based spreads value and value forecast, 2003?13 ($m, nominal prices) 79
Figure 22: Western Europe nut-based spreads volume and volume forecast, 2003?13 (kg, million) 81
Figure 23: Western Europe nut-based spreads company share (top five companies), by value, 2007?08 (%) 84
Figure 24: Western Europe nut-based spreads distribution channels, by value, 2007?08 (%) 86
Figure 25: Western Europe savory spreads value and value forecast, 2003?13 ($m, nominal prices) 90
Figure 26: Western Europe savory spreads volume and volume forecast, 2003?13 (kg, million) 92
Figure 27: Western Europe savory spreads company share (top five companies), by value, 2007?08 (%) 95
Figure 28: Western Europe savory spreads distribution channels, by value, 2007?08 (%) 97
Figure 29: Annual data review process 101


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Western Europe spreads value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: Western Europe spreads value (country-wise) forecast, 2008–13 ($m, nominal prices) 22
Table 5: Western Europe spreads volume (country-wise), 2003?08 (kg, million) 23
Table 6: Western Europe spreads volume (country-wise) forecast, 2008–13 (kg, million) 24
Table 7: Western Europe spreads value, 2003?08 ($m, nominal prices) 25
Table 8: Western Europe spreads value forecast, 2008?13 ($m, nominal prices) 26
Table 9: Western Europe spreads volume, 2003?08 (kg, million) 28
Table 10: Western Europe spreads volume forecast, 2008?13 (kg, million) 29
Table 11: Western Europe spreads company share (top 20 companies) by value, 2007?08 (%) 31
Table 12: Western Europe spreads value, by company, 2007?08 ($m, nominal prices) 32
Table 13: Western Europe spreads distribution channels, by value, 2007?08 (%) 34
Table 14: Western Europe spreads value, by distribution channel, 2007?08 ($m, nominal prices) 34
Table 15: Western Europe spreads expenditure per capita, 2003?08 ($, nominal prices) 36
Table 16: Western Europe spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 17: Western Europe spreads consumption per capita, 2003?08 (kg) 37
Table 18: Western Europe spreads forecast consumption per capita, 2008?13 (kg) 38
Table 19: Ferrero key facts 39
Table 20: Unilever key facts 41
Table 21: Western Europe chocolate spreads value, 2003?08 ($m, nominal prices) 43
Table 22: Western Europe chocolate spreads value forecast, 2008?13 ($m, nominal prices) 44
Table 23: Western Europe chocolate spreads volume, 2003?08 (kg, million) 45
Table 24: Western Europe chocolate spreads volume forecast, 2008?13 (kg, million) 46
Table 25: Western Europe chocolate spreads company share (top 20 companies) by value, 2007?08 (%) 47
Table 26: Western Europe chocolate spreads value, by company, 2007?08 ($m, nominal prices) 48
Table 27: Western Europe chocolate spreads distribution channels, by value, 2007?08 (%) 50
Table 28: Western Europe chocolate spreads value, by distribution channel, 2007?08 ($m, nominal prices) 50
Table 29: Western Europe chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 52
Table 30: Western Europe chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 31: Western Europe chocolate spreads consumption per capita, 2003?08 (kg) 53
Table 32: Western Europe chocolate spreads forecast consumption per capita, 2008?13 (kg) 53
Table 33: Western Europe honey value, 2003?08 ($m, nominal prices) 54
Table 34: Western Europe honey value forecast, 2008?13 ($m, nominal prices) 55
Table 35: Western Europe honey volume, 2003?08 (kg, million) 56
Table 36: Western Europe honey volume forecast, 2008?13 (kg, million) 57
Table 37: Western Europe honey company share (top 20 companies) by value, 2007?08 (%) 58
Table 38: Western Europe honey value, by company, 2007?08 ($m, nominal prices) 59
Table 39: Western Europe honey distribution channels, by value, 2007?08 (%) 61
Table 40: Western Europe honey value, by distribution channel, 2007?08 ($m, nominal prices) 61
Table 41: Western Europe honey expenditure per capita, 2003?08 ($, nominal prices) 63
Table 42: Western Europe honey forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 43: Western Europe honey consumption per capita, 2003?08 (kg) 64
Table 44: Western Europe honey forecast consumption per capita, 2008?13 (kg) 64
Table 45: Western Europe jams & preserves value, 2003?08 ($m, nominal prices) 65
Table 46: Western Europe jams & preserves value forecast, 2008?13 ($m, nominal prices) 66
Table 47: Western Europe jams & preserves volume, 2003?08 (kg, million) 68
Table 48: Western Europe jams & preserves volume forecast, 2008?13 (kg, million) 69
Table 49: Western Europe jams & preserves company share (top 20 companies) by value, 2007?08 (%) 71
Table 50: Western Europe jams & preserves value, by company, 2007?08 ($m, nominal prices) 72
Table 51: Western Europe jams & preserves distribution channels, by value, 2007?08 (%) 74
Table 52: Western Europe jams & preserves value, by distribution channel, 2007?08 ($m, nominal prices) 74
Table 53: Western Europe jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 76
Table 54: Western Europe jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 55: Western Europe jams & preserves consumption per capita, 2003?08 (kg) 77
Table 56: Western Europe jams & preserves forecast consumption per capita, 2008?13 (kg) 77
Table 57: Western Europe nut-based spreads value, 2003?08 ($m, nominal prices) 78
Table 58: Western Europe nut-based spreads value forecast, 2008?13 ($m, nominal prices) 79
Table 59: Western Europe nut-based spreads volume, 2003?08 (kg, million) 80
Table 60: Western Europe nut-based spreads volume forecast, 2008?13 (kg, million) 81
Table 61: Western Europe nut-based spreads company share by value, 2007?08 (%) 82
Table 62: Western Europe nut-based spreads value, by company, 2007?08 ($m, nominal prices) 83
Table 63: Western Europe nut-based spreads distribution channels, by value, 2007?08 (%) 85
Table 64: Western Europe nut-based spreads value, by distribution channel, 2007?08 ($m, nominal prices) 85
Table 65: Western Europe nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 87
Table 66: Western Europe nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 67: Western Europe nut-based spreads consumption per capita, 2003?08 (kg) 88
Table 68: Western Europe nut-based spreads forecast consumption per capita, 2008?13 (kg) 88
Table 69: Western Europe savory spreads value, 2003?08 ($m, nominal prices) 89
Table 70: Western Europe savory spreads value forecast, 2008?13 ($m, nominal prices) 90
Table 71: Western Europe savory spreads volume, 2003?08 (kg, million) 91
Table 72: Western Europe savory spreads volume forecast, 2008?13 (kg, million) 92
Table 73: Western Europe savory spreads company share (top 20 companies) by value, 2007?08 (%) 93
Table 74: Western Europe savory spreads value, by company, 2007?08 ($m, nominal prices) 94
Table 75: Western Europe savory spreads distribution channels, by value, 2007?08 (%) 96
Table 76: Western Europe savory spreads value, by distribution channel, 2007?08 ($m, nominal prices) 96
Table 77: Western Europe savory spreads expenditure per capita, 2003?08 ($, nominal prices) 98
Table 78: Western Europe savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 79: Western Europe savory spreads consumption per capita, 2003?08 (kg) 99
Table 80: Western Europe savory spreads forecast consumption per capita, 2008?13 (kg) 99

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