Spreads in Western Europe to 2014

Introduction

This databook provides key data and information on the spreads market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Western Europe increased at a compound annual growth rate of 2.2% between 2004 and 2009.

The jams and preserves category led the spreads market in Western Europe, accounting for a share of 36.5%.

The leading players in the Western European spreads market include Ferrero S.p.A., Unilever and Andros S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Western Europe Spreads: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Ferrero 39
Unilever 41
Chapter 6 Category Analysis: Jams and Preserves 43
Value analysis (US Dollar), 2004?09 43
Value analysis (US Dollar), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 7 Category Analysis: Chocolate Spreads 56
Value analysis (US Dollar), 2004?09 56
Value analysis (US Dollar), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 8 Category Analysis: Honey 67
Value analysis (US Dollar), 2004?09 67
Value analysis (US Dollar), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Category Analysis: Savory Spreads 78
Value analysis (US Dollar), 2004?09 78
Value analysis (US Dollar), 2009?14 79
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 10 Category Analysis: Nut-Based Spreads 89
Value analysis (US Dollar), 2004?09 89
Value analysis (US Dollar), 2009?14 90
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 11 Research Methodology 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 12 Appendix 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105

LIST OF FIGURES
Figure 1: Spreads, Western Europe, value by category ($m), 2004?14 27
Figure 2: Spreads, Western Europe, category growth comparison, by value, 2004?14 27
Figure 3: Spreads, Western Europe, volume by category (kg, million), 2004?14 30
Figure 4: Spreads, Western Europe, category growth comparison, by volume, 2004?14 30
Figure 5: Spreads, Western Europe, company share (top five companies) by value (%), 2008?09 33
Figure 6: Spreads, Western Europe, distribution channels by value (%), 2008?09 35
Figure 7: Jams and preserves, Western Europe, value by segment ($m), 2004?14 45
Figure 8: Jams and preserves, Western Europe, category growth comparison, by value, 2004?14 45
Figure 9: Jams and preserves, Western Europe, volume by segment (kg, million), 2004?14 48
Figure 10: Jams and preserves, Western Europe, category growth comparison, by volume, 2004?14 48
Figure 11: Jams and preserves, Western Europe, company share (top five companies) by value (%), 2008?09 51
Figure 12: Jams and preserves, Western Europe, distribution channels by value (%), 2008?09 53
Figure 13: Chocolate spreads, Western Europe, value ($m), 2004?14 57
Figure 14: Chocolate spreads, Western Europe, volume (kg, million), 2004?14 59
Figure 15: Chocolate spreads, Western Europe, company share (top five companies) by value (%), 2008?09 62
Figure 16: Chocolate spreads, Western Europe, distribution channels by value (%), 2008?09 64
Figure 17: Honey, Western Europe, value ($m), 2004?14 68
Figure 18: Honey, Western Europe, volume (kg, million), 2004?14 70
Figure 19: Honey, Western Europe, company share (top five companies) by value (%), 2008?09 73
Figure 20: Honey, Western Europe, distribution channels by value (%), 2008?09 75
Figure 21: Savory spreads, Western Europe, value ($m), 2004?14 79
Figure 22: Savory spreads, Western Europe, volume (kg, million), 2004?14 81
Figure 23: Savory spreads, Western Europe, company share (top five companies) by value (%), 2008?09 84
Figure 24: Savory spreads, Western Europe, distribution channels by value (%), 2008?09 86
Figure 25: Nut-based spreads, Western Europe, value by segment ($m), 2004?14 90
Figure 26: Nut-based spreads, Western Europe, volume by segment (kg, million), 2004?14 92
Figure 27: Nut-based spreads, Western Europe, company share (top five companies) by value (%), 2008?09 95
Figure 28: Nut-based spreads, Western Europe, distribution channels by value (%), 2008?09 97
Figure 29: Annual data review process 101

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Western Europe, value (country-wise), 2004?09 ($m) 21
Table 4: Spreads, Western Europe, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Spreads, Western Europe, volume (country-wise), 2004?09 (kg, million) 23
Table 6: Spreads, Western Europe, volume (country-wise) forecast, 2009?14 (kg, million) 24
Table 7: Spreads, Western Europe, value by category ($m), 2004?09 25
Table 8: Spreads, Western Europe, value forecast by category ($m), 2009?14 26
Table 9: Spreads, Western Europe, volume by category (kg, million), 2004?09 28
Table 10: Spreads, Western Europe, volume forecast by category (kg, million), 2009?14 29
Table 11: Spreads, Western Europe, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Spreads, Western Europe, value by company ($m), 2008?09 32
Table 13: Spreads, Western Europe, distribution channels by value (%), 2008?09 34
Table 14: Spreads, Western Europe, value by distribution channel ($m), 2008?09 34
Table 15: Spreads, Western Europe, expenditure per capita ($), 2004?09 36
Table 16: Spreads, Western Europe, forecast expenditure per capita ($), 2009?14 37
Table 17: Spreads, Western Europe, consumption per capita (kg), 2004?09 37
Table 18: Spreads, Western Europe, forecast consumption per capita (kg), 2009?14 38
Table 19: Ferrero key facts 39
Table 20: Unilever key facts 41
Table 21: Jams and preserves, Western Europe, value by segment ($m), 2004?09 43
Table 22: Jams and preserves, Western Europe, value forecast by segment ($m), 2009?14 44
Table 23: Jams and preserves, Western Europe, volume by segment (kg, million), 2004?09 46
Table 24: Jams and preserves, Western Europe, volume forecast by segment (kg, million), 2009?14 47
Table 25: Jams and preserves, Western Europe, company share (top 20 companies) by value (%), 2008?09 49
Table 26: Jams and preserves, Western Europe, value by company ($m), 2008?09 50
Table 27: Jams and preserves, Western Europe, distribution channels by value (%), 2008?09 52
Table 28: Jams and preserves, Western Europe, value by distribution channel ($m), 2008?09 52
Table 29: Jams and preserves, Western Europe, expenditure per capita ($), 2004?09 54
Table 30: Jams and preserves, Western Europe, forecast expenditure per capita ($), 2009?14 54
Table 31: Jams and preserves, Western Europe, consumption per capita (kg), 2004?09 55
Table 32: Jams and preserves, Western Europe, forecast consumption per capita (kg), 2009?14 55
Table 33: Chocolate spreads, Western Europe, value ($m), 2004?09 56
Table 34: Chocolate spreads, Western Europe, value forecast ($m), 2009?14 57
Table 35: Chocolate spreads, Western Europe, volume (kg, million), 2004?09 58
Table 36: Chocolate spreads, Western Europe, volume forecast (kg, million), 2009?14 59
Table 37: Chocolate spreads, Western Europe, company share (top 20 companies) by value (%), 2008?09 60
Table 38: Chocolate spreads, Western Europe, value by company ($m), 2008?09 61
Table 39: Chocolate spreads, Western Europe, distribution channels by value (%), 2008?09 63
Table 40: Chocolate spreads, Western Europe, value by distribution channel ($m), 2008?09 63
Table 41: Chocolate spreads, Western Europe, expenditure per capita ($), 2004?09 65
Table 42: Chocolate spreads, Western Europe, forecast expenditure per capita ($), 2009?14 65
Table 43: Chocolate spreads, Western Europe, consumption per capita (kg), 2004?09 66
Table 44: Chocolate spreads, Western Europe, forecast consumption per capita (kg), 2009?14 66
Table 45: Honey, Western Europe, value ($m), 2004?09 67
Table 46: Honey, Western Europe, value forecast ($m), 2009?14 68
Table 47: Honey, Western Europe, volume (kg, million), 2004?09 69
Table 48: Honey, Western Europe, volume forecast (kg, million), 2009?14 70
Table 49: Honey, Western Europe, company share (top 20 companies) by value (%), 2008?09 71
Table 50: Honey, Western Europe, value by company ($m), 2008?09 72
Table 51: Honey, Western Europe, distribution channels by value (%), 2008?09 74
Table 52: Honey, Western Europe, value by distribution channel ($m), 2008?09 74
Table 53: Honey, Western Europe, expenditure per capita ($), 2004?09 76
Table 54: Honey, Western Europe, forecast expenditure per capita ($), 2009?14 76
Table 55: Honey, Western Europe, consumption per capita (kg), 2004?09 77
Table 56: Honey, Western Europe, forecast consumption per capita (kg), 2009?14 77
Table 57: Savory spreads, Western Europe, value ($m), 2004?09 78
Table 58: Savory spreads, Western Europe, value forecast ($m), 2009?14 79
Table 59: Savory spreads, Western Europe, volume (kg, million), 2004?09 80
Table 60: Savory spreads, Western Europe, volume forecast (kg, million), 2009?14 81
Table 61: Savory spreads, Western Europe, company share by value (%), 2008?09 82
Table 62: Savory spreads, Western Europe, value by company ($m), 2008?09 83
Table 63: Savory spreads, Western Europe, distribution channels by value (%), 2008?09 85
Table 64: Savory spreads, Western Europe, value by distribution channel ($m), 2008?09 85
Table 65: Savory spreads, Western Europe, expenditure per capita ($), 2004?09 87
Table 66: Savory spreads, Western Europe, forecast expenditure per capita ($), 2009?14 87
Table 67: Savory spreads, Western Europe, consumption per capita (kg), 2004?09 88
Table 68: Savory spreads, Western Europe, forecast consumption per capita (kg), 2009?14 88
Table 69: Nut-based spreads, Western Europe, value by segment ($m), 2004?09 89
Table 70: Nut-based spreads, Western Europe, value forecast by segment ($m), 2009?14 90
Table 71: Nut-based spreads, Western Europe, volume by segment (kg, million), 2004?09 91
Table 72: Nut-based spreads, Western Europe, volume forecast by segment (kg, million), 2009?14 92
Table 73: Nut-based spreads, Western Europe, company share by value (%), 2008?09 93
Table 74: Nut-based spreads, Western Europe, value by company ($m), 2008?09 94
Table 75: Nut-based spreads, Western Europe, distribution channels by value (%), 2008?09 96
Table 76: Nut-based spreads, Western Europe, value by distribution channel ($m), 2008?09 96
Table 77: Nut-based spreads, Western Europe, expenditure per capita ($), 2004?09 98
Table 78: Nut-based spreads, Western Europe, forecast expenditure per capita ($), 2009?14 98
Table 79: Nut-based spreads, Western Europe, consumption per capita (kg), 2004?09 99
Table 80: Nut-based spreads, Western Europe, forecast consumption per capita (kg), 2009?14 99


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