TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Sanrio Company, Ltd. 19
Staples, Inc. 23
Top Culture Co., Ltd. 27
Wal-Mart Stores, Inc. 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Asia-Pacific stationery and cards market value: $ million, 2005–09 10
Table 2: Asia-Pacific stationery and cards market segmentation I:% share, by value, 2009 11
Table 3: Asia-Pacific stationery and cards market segmentation II: % share, by value, 2009 12
Table 4: Sanrio Company, Ltd.: key facts 19
Table 5: Sanrio Company, Ltd.: key financials ($) 20
Table 6: Sanrio Company, Ltd.: key financials (JPY) 20
Table 7: Sanrio Company, Ltd.: key financial ratios 21
Table 8: Staples, Inc.: key facts 23
Table 9: Staples, Inc.: key financials ($) 24
Table 10: Staples, Inc.: key financial ratios 25
Table 11: Top Culture Co., Ltd.: key facts 27
Table 12: Wal-Mart Stores, Inc.: key facts 28
Table 13: Wal-Mart Stores, Inc.: key financials ($) 30
Table 14: Wal-Mart Stores, Inc.: key financial ratios 30
Table 15: Asia-Pacific stationery and cards market distribution: % share, by value, 2009 32
Table 16: Asia-Pacific stationery and cards market value forecast: $ million, 2009–14 33
LIST OF FIGURES
Figure 1: Asia-Pacific stationery and cards market value: $ million, 2005–09 10
Figure 2: Asia-Pacific stationery and cards market segmentation I:% share, by value, 2009 11
Figure 3: Asia-Pacific stationery and cards market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the stationery and cards market in Asia-Pacific, 2009 13
Figure 5: Drivers of buyer power in the stationery and cards market in Asia-Pacific, 2009 14
Figure 6: Drivers of supplier power in the stationery and cards market in Asia-Pacific, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the stationery and cards market in Asia-Pacific, 2009 16
Figure 8: Factors influencing the threat of substitutes in the stationery and cards market in Asia-Pacific, 2009 17
Figure 9: Drivers of degree of rivalry in the stationery and cards market in Asia-Pacific, 2009 18
Figure 10: Sanrio Company, Ltd.: revenues & profitability 21
Figure 11: Sanrio Company, Ltd.: assets & liabilities 22
Figure 12: Staples, Inc.: revenues & profitability 25
Figure 13: Staples, Inc.: assets & liabilities 26
Figure 14: Wal-Mart Stores, Inc.: revenues & profitability 31
Figure 15: Wal-Mart Stores, Inc.: assets & liabilities 31
Figure 16: Asia-Pacific stationery and cards market distribution: % share, by value, 2009 32
Figure 17: Asia-Pacific stationery and cards market value forecast: $ million, 2009–14 33
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