Stationery and Cards Retail Market in Germany

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 20 product markets, 16 core retail distribution channels and 62 countries. This profile focuses on the stationery and cards retail market in Germany and provides current and forecast data on market value in relation to the parent retail sector and total retail within the country.

Scope

*Total product retail market value from 2002 to 2007 as well as forecasts to 2012

*The size of the product market as a proportion of total product sector sales and a growth rate comparison

*Current and forecast product market value segmented by major retail channels

Highlights

Stationery and cards market accounted for 12.7% of the books, news and stationery sector value in Germany in 2007. The market increased at a compound annual growth rate (CAGR) of 0.8% between 2002 and 2007.

The music, video, books and stationery retailers format led the stationery and cards market, with a share of 64.3% in 2007.

Reasons to Purchase

*Discover how this product's share of total retail and sector sales is changing

*Identify fast growth channels in the country for this particular product market

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights
Highlights

Stationery and cards market accounted for 12.7% of the books, news and stationery sector value in Germany in 2007. The market increased at a compound annual growth rate (CAGR) of 0.8% between 2002 and 2007.

The music, video, books and stationery retailers format led the stationery and cards market, with a share of 64.3% in 2007.


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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
STATIONERY AND CARDS MARKET OVERVIEW 5
Market overview 5
STATIONERY AND CARDS MARKET ANALYSIS 6
Market analysis 6
Market value 7
STATIONERY AND CARDS MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10
Market analysis by sector 10
Sector revenue comparison 11
STATIONERY AND CARDS MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15
Market analysis: Comparison with total retail sector 15
Market revenue comparison 16
STATIONERY AND CARDS MARKET ANALYSIS: RETAIL FORMAT 18
Market analysis by retail format 18
Market revenues by retail format 19
Market analysis by retail format, 2002–12 21
APPENDIX 23
Methodology 23
Market Definition 24
Related Research 28
Datamonitor Consulting 28
Disclaimer 29



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LIST OF FIGURES
Figure 1: Stationery and cards market value in Germany, ($m), 2002–12 6
Figure 2: Stationery and cards market value in Germany, ($m), 2002–07 7
Figure 3: Stationery and cards market value in Germany, ($m), 2007–12 9
Figure 4: Books, news and stationery sector in Germany, value by market (%), 2007 10
Figure 5: Stationery and cards market and books, news and stationery sector revenue comparison in Germany ($m), 2002–07 11
Figure 6: Stationery and cards market and books, news and stationery sector, growth comparison in Germany (%), 2003–07 12
Figure 7: Stationery and cards market and books, news and stationery sector, revenue comparison in Germany ($m), 2007–12 13
Figure 8: Stationery and cards market and books, news and stationery sector, growth comparison in Germany (%), 2007–12 14
Figure 9: Stationery and cards market as percentage of total retail sector in Germany, 2007 15
Figure 10: Stationery and cards market and total retail sector, revenue comparison in Germany ($m), 2002–07 16
Figure 11: Stationery and cards market and total retail sector, revenue comparison in Germany ($m), 2007–12 17
Figure 12: Stationery and cards market segmentation by retail format in Germany (%), 2007 18
Figure 13: Stationery and cards market analysis by retail format in Germany ($m), 2002–12 21



LIST OF TABLES
Table 1: Stationery and cards market value in Germany, ($m), 2002–12 6
Table 2: Stationery and cards market value in Germany, ($m and €m), 2002–07 8
Table 3: Stationery and cards market value in Germany, ($m and €m), 2007–12 9
Table 4: Stationery and cards market and books, news and stationery sector revenue comparison in Germany ($m), 2002–07 11
Table 5: Stationery and cards market and books, news and stationery sector, revenue comparison in Germany ($m), 2007–12 13
Table 6: Stationery and cards market and total retail sector, revenue comparison in Germany ($m), 2002–07 16
Table 7: Stationery and cards market and total retail sector, revenue comparison in Germany ($m), 2007–12 17
Table 8: Stationery and cards market revenues by retail format in Germany ($m), 2002–07 19
Table 9: Stationery and cards market revenues by retail format in Germany ($m), 2007–12 20
Table 10: Stationery and cards market analysis by retail format in Germany ($m), 2002–12 22
Table 11: Retail sector definitions 24
Table 12: (Part 1) Retail format definitions 25
Table 13: (Part 2) Retail format definitions 26
Table 14: (Part 3) Retail format definitions 27

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