Stationery and Cards Sales via Key Retail Formats in Brazil to 2013

Introduction

Datamonitor's 'Stationery and Cards Sales via Key Retail Formats in Brazil to 2013' databook provides market value data for two key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Stationery and cards retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013.

*Market value of two categories: greeting cards and stationery

*Current and forecast analysis of sales via major retail channels in the stationery and cards industry as well as its sub-categories

Highlights

Stationery and Cards retail sales in Brazil increased at a compound annual growth rate of 18.9% between 2003 and 2008.

Stationery sales led the stationery and cards market with a share of 83.8% in 2008. Music, video, books and stationery retailers were the leading retail format for stationery in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the stationery and cards market in Brazil

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
STATIONERY AND CARDS RETAIL SALES OVERVIEW 6
Stationery and cards retail market definition 6
Stationery and cards sales overview 7
Stationery and cards retail sales value, 2003–08 8
Stationery and cards retail sales value, 2008–13 9
STATIONERY AND CARDS MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
STATIONERY AND CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Stationery and cards sales analysis by key retail formats, overview 18
Stationery and cards sales analysis by key retail formats, 2003–08 19
Stationery and cards sales analysis by key retail formats, 2008–13 20
GREETING CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 21
Greeting cards sales analysis by key retail formats, overview 21
Greeting cards sales analysis by key retail formats, 2003–08 22
Greeting cards sales analysis by key retail formats, 2008–13 23
STATIONERY SALES ANALYSIS BY KEY RETAIL FORMATS 24
Stationery sales analysis by key retail formats, overview 24
Stationery sales analysis by key retail formats, 2003–08 25
Stationery sales analysis by key retail formats, 2008–13 26
STATIONERY AND CARDS RETAIL SALES – COUNTRY COMPARISON 27
Stationery and cards retail sales value of top five countries, 2003–13 27
APPENDIX 29
Methodology 29
Related research 30
Datamonitor consulting 30
Disclaimer 30


LIST OF FIGURES
Figure 1: Sales of stationery and cards in Brazil value ($m), 2003–13 7
Figure 2: Sales of stationery and cards in Brazil, value ($m), 2003–08 8
Figure 3: Forecast sales of stationery and cards in Brazil, value ($m), 2008–13 9
Figure 4: Sales of stationery and cards in Brazil, value break down by category ($m), 2003–08 10
Figure 5: Sales of stationery and cards in Brazil, value break down by category (%), 2008 12
Figure 6: Forecast sales of stationery and cards in Brazil, value break down by category ($m), 2008–13 13
Figure 7: Sales of stationery and cards in Brazil, value break down by category (%), 2013 14
Figure 8: Stationery and cards, Brazil, revenue split by key retail formats (%), 2008 18
Figure 9: Greeting cards, Brazil, revenue split by key retail formats (%), 2008 21
Figure 10: Stationery, Brazil, revenue split by key retail formats (%), 2008 24
Figure 11: Stationery and cards, growth comparison (value $m), top five countries 27


LIST OF TABLES
Table 1: Stationery and cards retail market definition 6
Table 2: Sales of stationery and cards in Brazil, value ($m), 2003–13 7
Table 3: Sales of stationery and cards in Brazil, value ($m and BRLm), 2003–08 8
Table 4: Forecast sales of stationery and cards in Brazil, value ($m and BRLm), 2008–13 9
Table 5: Sales of stationery and cards in Brazil, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of stationery and cards in Brazil, value break down by category ($m), 2008–13 13
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: Stationery and cards, Brazil, revenues split by key retail formats ($m), 2003–08 19
Table 11: Stationery and cards forecast, Brazil, revenues split by key retail formats ($m), 2008–13 20
Table 12: Greeting cards, Brazil, revenues split by key retail formats ($m), 2003–08 22
Table 13: Greeting cards forecast, Brazil, revenues split by key retail formats ($m), 2008–13 23
Table 14: Stationery, Brazil, revenues split by key retail formats ($m), 2003–08 25
Table 15: Stationery forecast, Brazil, revenues split by key retail formats ($m), 2008–13 26
Table 16: Global Stationery and cards market split (value $m), top five countries 28


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