Stationery and Cards Sales via Key Retail Formats in Bulgaria to 2013

Introduction

Datamonitor's 'Stationery and Cards Sales via Key Retail Formats in Bulgaria to 2013' databook provides market value data for two key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Stationery and cards retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013.

*Market value of two categories: greeting cards and stationery

*Current and forecast analysis of sales via major retail channels in the stationery and cards industry as well as its sub-categories

Highlights

Stationery and Cards retail sales in Bulgaria increased at a compound annual growth rate of 14.7% between 2003 and 2008.

Stationery sales led the stationery and cards market with a share of 77.9% in 2008. Music, video, books and stationery retailers were the leading retail format for stationery in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the stationery and cards market in Bulgaria

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
STATIONERY AND CARDS RETAIL SALES OVERVIEW 6
Stationery and cards retail market definition 6
Stationery and cards sales overview 7
Stationery and cards retail sales value, 2003–08 8
Stationery and cards retail sales value, 2008–13 9
STATIONERY AND CARDS MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
STATIONERY AND CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Stationery and cards sales analysis by key retail formats, overview 19
Stationery and cards sales analysis by key retail formats, 2003–08 20
Stationery and cards sales analysis by key retail formats, 2008–13 21
GREETING CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Greeting cards sales analysis by key retail formats, overview 22
Greeting cards sales analysis by key retail formats, 2003–08 23
Greeting cards sales analysis by key retail formats, 2008–13 24
STATIONERY SALES ANALYSIS BY KEY RETAIL FORMATS 25
Stationery sales analysis by key retail formats, overview 25
Stationery sales analysis by key retail formats, 2003–08 26
Stationery sales analysis by key retail formats, 2008–13 27
STATIONERY AND CARDS RETAIL SALES – COUNTRY COMPARISON 28
Stationery and cards retail sales value of top five countries, 2003–13 28
APPENDIX 30
Methodology 30
Related research 31
Datamonitor consulting 31
Disclaimer 31


LIST OF FIGURES
Figure 1: Sales of stationery and cards in Bulgaria value ($m), 2003–13 7
Figure 2: Sales of stationery and cards in Bulgaria, value ($m), 2003–08 8
Figure 3: Forecast sales of stationery and cards in Bulgaria, value ($m), 2008–13 9
Figure 4: Sales of stationery and cards in Bulgaria, value break down by category ($m), 2003–08 10
Figure 5: Sales of stationery and cards in Bulgaria, value break down by category (%), 2008 12
Figure 6: Forecast sales of stationery and cards in Bulgaria, value break down by category ($m), 2008–13 13
Figure 7: Sales of stationery and cards in Bulgaria, value break down by category (%), 2013 15
Figure 8: Stationery and cards, Bulgaria, revenue split by key retail formats (%), 2008 19
Figure 9: Greeting cards, Bulgaria, revenue split by key retail formats (%), 2008 22
Figure 10: Stationery, Bulgaria, revenue split by key retail formats (%), 2008 25
Figure 11: Stationery and cards, growth comparison (value $m), top five countries 28


LIST OF TABLES
Table 1: Stationery and cards retail market definition 6
Table 2: Sales of stationery and cards in Bulgaria, value ($m), 2003–13 7
Table 3: Sales of stationery and cards in Bulgaria, value ($m and BGNm), 2003–08 8
Table 4: Forecast sales of stationery and cards in Bulgaria, value ($m and BGNm), 2008–13 9
Table 5: Sales of stationery and cards in Bulgaria, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of stationery and cards in Bulgaria, value break down by category ($m), 2008–13 14
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Stationery and cards, Bulgaria, revenues split by key retail formats ($m), 2003–08 20
Table 11: Stationery and cards forecast, Bulgaria, revenues split by key retail formats ($m), 2008–13 21
Table 12: Greeting cards, Bulgaria, revenues split by key retail formats ($m), 2003–08 23
Table 13: Greeting cards forecast, Bulgaria, revenues split by key retail formats ($m), 2008–13 24
Table 14: Stationery, Bulgaria, revenues split by key retail formats ($m), 2003–08 26
Table 15: Stationery forecast, Bulgaria, revenues split by key retail formats ($m), 2008–13 27
Table 16: Global Stationery and cards market split (value $m), top five countries 29


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