Stationery and Cards Sales via Key Retail Formats in Greece to 2013

Introduction

Datamonitor's 'Stationery and Cards Sales via Key Retail Formats in Greece to 2013' databook provides market value data for two key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Stationery and cards retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013.

*Market value of two categories: greeting cards and stationery

*Current and forecast analysis of sales via major retail channels in the stationery and cards industry as well as its sub-categories

Highlights

Stationery and Cards retail sales in Greece declined at a compound annual growth rate of 0.7% between 2003 and 2008.

Stationery sales led the stationery and cards market with a share of 78.8% in 2008. Music, video, books and stationery retailers were the leading retail format for stationery in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the stationery and cards market in Greece

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
STATIONERY AND CARDS RETAIL SALES OVERVIEW 6
Stationery and cards retail market definition 6
Stationery and cards sales overview 7
Stationery and cards retail sales value, 2003–08 8
Stationery and cards retail sales value, 2008–13 10
STATIONERY AND CARDS MARKET SEGMENTATION 12
Market sales analysis by category, 2003–08 12
Market sales analysis by category, 2008–13 15
STATIONERY AND CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 18
Retail format definitions 18
Stationery and cards sales analysis by key retail formats, overview 21
Stationery and cards sales analysis by key retail formats, 2003–08 22
Stationery and cards sales analysis by key retail formats, 2008–13 23
GREETING CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 24
Greeting cards sales analysis by key retail formats, overview 24
Greeting cards sales analysis by key retail formats, 2003–08 25
Greeting cards sales analysis by key retail formats, 2008–13 26
STATIONERY SALES ANALYSIS BY KEY RETAIL FORMATS 27
Stationery sales analysis by key retail formats, overview 27
Stationery sales analysis by key retail formats, 2003–08 28
Stationery sales analysis by key retail formats, 2008–13 29
STATIONERY AND CARDS RETAIL SALES – COUNTRY COMPARISON 30
Stationery and cards retail sales value of top five countries, 2003–13 30
APPENDIX 32
Methodology 32
Related research 33
Datamonitor consulting 33
Disclaimer 33


LIST OF FIGURES
Figure 1: Sales of stationery and cards in Greece value ($m), 2003–13 7
Figure 2: Sales of stationery and cards in Greece, value ($m), 2003–08 8
Figure 3: Forecast sales of stationery and cards in Greece, value ($m), 2008–13 10
Figure 4: Sales of stationery and cards in Greece, value break down by category ($m), 2003–08 12
Figure 5: Sales of stationery and cards in Greece, value break down by category (%), 2008 14
Figure 6: Forecast sales of stationery and cards in Greece, value break down by category ($m), 2008–13 15
Figure 7: Sales of stationery and cards in Greece, value break down by category (%), 2013 17
Figure 8: Stationery and cards, Greece, revenue split by key retail formats (%), 2008 21
Figure 9: Greeting cards, Greece, revenue split by key retail formats (%), 2008 24
Figure 10: Stationery, Greece, revenue split by key retail formats (%), 2008 27
Figure 11: Stationery and cards, growth comparison (value $m), top five countries 30


LIST OF TABLES
Table 1: Stationery and cards retail market definition 6
Table 2: Sales of stationery and cards in Greece, value ($m), 2003–13 7
Table 3: Sales of stationery and cards in Greece, value ($m and €m), 2003–08 9
Table 4: Forecast sales of stationery and cards in Greece, value ($m and €m), 2008–13 11
Table 5: Sales of stationery and cards in Greece, value break down by category ($m), 2003–08 13
Table 6: Forecast sales of stationery and cards in Greece, value break down by category ($m), 2008–13 16
Table 7: (Part 1) Retail format definitions 18
Table 8: (Part 2) Retail format definitions 19
Table 9: (Part 3) Retail format definitions 20
Table 10: Stationery and cards, Greece, revenues split by key retail formats ($m), 2003–08 22
Table 11: Stationery and cards forecast, Greece, revenues split by key retail formats ($m), 2008–13 23
Table 12: Greeting cards, Greece, revenues split by key retail formats ($m), 2003–08 25
Table 13: Greeting cards forecast, Greece, revenues split by key retail formats ($m), 2008–13 26
Table 14: Stationery, Greece, revenues split by key retail formats ($m), 2003–08 28
Table 15: Stationery forecast, Greece, revenues split by key retail formats ($m), 2008–13 29
Table 16: Global Stationery and cards market split (value $m), top five countries 31



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