Stationery and Cards Sales via Key Retail Formats in Vietnam to 2014

Introduction

Datamonitor’s 'Stationery and Cards Sales via Key Retail Formats in Vietnam to 2014' databook provides market value data for two key market segments and key retail distribution channels. It focuses on data and analysis of market revenues and segmentation.

Scope

*Stationery and cards retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.
*Market value of categories which include greetings cards and stationery
*Current and forecast analysis of sales via major retail channels in the stationery and cards market as well as its sub-categories

Highlights

Stationery and cards retail sales in Vietnam increased at a compound annual growth rate of 3.7% between 2004 and 2009.

Stationery sales led the stationery and cards market with a share of 61.1% in 2009. Music, video, books and stationery retailers were the leading retail format for stationery in 2009.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
*Develop business strategies by understanding the quantitative trends within the stationery and cards market in Vietnam
*Understand the future direction of the market with reliable historical data and full five year forecasting


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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
STATIONERY AND CARDS RETAIL SALES OVERVIEW 5
Stationery and cards retail market definition 5
Stationery and cards sales overview 6
Stationery and cards retail sales value, 2004–09 7
Stationery and cards retail sales value, 2009–14 9
STATIONERY AND CARDS MARKET SEGMENTATION 11
Market sales analysis by category, 2004–09 11
Market sales analysis by category, 2009–14 13
STATIONERY AND CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Stationery and cards sales analysis by key retail formats, overview 18
Stationery and cards sales analysis by key retail formats actual, 2004–09 19
Stationery and cards sales analysis by key retail formats forecast, 2009–14 20
GREETINGS CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 21
Greetings cards sales analysis by key retail formats, overview 21
Greetings cards sales analysis by key retail formats actual, 2004–09 22
Greetings cards sales analysis by key retail formats forecast, 2009–14 23
STATIONERY SALES ANALYSIS BY KEY RETAIL FORMATS 24
Stationery sales analysis by key retail formats, overview 24
Stationery sales analysis by key retail formats actual, 2004–09 25
Stationery sales analysis by key retail formats forecast, 2009–14 26
APPENDIX 27
Methodology 27
Related research 28
Datamonitor consulting 28
Disclaimer 28


LIST OF FIGURES
Figure 1: Vietnam, sales of stationery and cards, value ($m), 2004–14 6
Figure 2: Vietnam , sales of stationery and cards, value ($m), 2004–09 7
Figure 3: Vietnam, forecast sales of stationery and cards, value ($m), 2009–14 9
Figure 4: Vietnam, sales of stationery and cards, value break down by category (%), 2009 11
Figure 5: Vietnam, sales of stationery and cards, value break down by category ($m), 2004–09 12
Figure 6: Vietnam, sales of stationery and cards, value break down by category (%), 2014 13
Figure 7: Vietnam, forecast sales of stationery and cards, value break down by category ($m), 2009–14 14
Figure 8: Vietnam, stationery and cards, revenue split by key retail formats (%), 2009 18
Figure 9: Vietnam, greetings cards, revenue split by key retail formats (%), 2009 21
Figure 10: Vietnam, stationery, revenue split by key retail formats (%), 2009 24


LIST OF TABLES
Table 1: Stationery and cards retail market definition 5
Table 2: Vietnam, sales of stationery and cards, value ($m), 2004–14 6
Table 3: Vietnam sales of stationery and cards, value ($m and VNDm), 2004–09 8
Table 4: Vietnam, forecast sales of stationery and cards, value ($m and VNDm), 2009–14 10
Table 5: Vietnam, sales of stationery and cards, value break down by category ($m), 2004–09 12
Table 6: Vietnam, forecast sales of stationery and cards, value break down by category ($m), 2009–14 14
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: Vietnam stationery and cards, revenues split by key retail formats ($m), 2004–09 19
Table 11: Vietnam, stationery and cards forecast, revenues split by key retail formats ($m), 2009–14 20
Table 12: Vietnam, greetings cards, revenues split by key retail formats ($m), 2004–09 22
Table 13: Vietnam, greetings cards forecast, revenues split by key retail formats ($m), 2009–14 23
Table 14: Vietnam, stationery, revenues split by key retail formats ($m), 2004–09 25
Table 15: Vietnam, stationery forecast, revenues split by key retail formats ($m), 2009–14 26



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