TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
El Corte Inglès 20
Picking Pack 21
Staples, Inc. 22
MARKET DISTRIBUTION 26
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: Spain stationery and cards market value: $ million, 2005–09 10
Table 2: Spain stationery and cards market segmentation I:% share, by value, 2009 11
Table 3: Spain stationery and cards market segmentation II: % share, by value, 2009 12
Table 4: El Corte Inglès: key facts 20
Table 5: Picking Pack: key facts 21
Table 6: Staples, Inc.: key facts 22
Table 7: Staples, Inc.: key financials ($) 23
Table 8: Staples, Inc.: key financial ratios 24
Table 9: Spain stationery and cards market distribution: % share, by value, 2009 26
Table 10: Spain stationery and cards market value forecast: $ million, 2009–14 27
Table 11: Spain size of population (million), 2005–09 28
Table 12: Spain gdp (constant 2000 prices, $ billion), 2005–09 28
Table 13: Spain gdp (current prices, $ billion), 2005–09 28
Table 14: Spain inflation, 2005–09 29
Table 15: Spain consumer price index (absolute), 2005–09 29
Table 16: Spain exchange rate, 2005–09 29
LIST OF FIGURES
Figure 1: Spain stationery and cards market value: $ million, 2005–09 10
Figure 2: Spain stationery and cards market segmentation I:% share, by value, 2009 11
Figure 3: Spain stationery and cards market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the stationery and cards market in Spain, 2009 13
Figure 5: Drivers of buyer power in the stationery and cards market in Spain, 2009 14
Figure 6: Drivers of supplier power in the stationery and cards market in Spain, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the stationery and cards market in Spain, 2009 16
Figure 8: Factors influencing the threat of substitutes in the stationery and cards market in Spain, 2009 18
Figure 9: Drivers of degree of rivalry in the stationery and cards market in Spain, 2009 19
Figure 10: Staples, Inc.: revenues & profitability 24
Figure 11: Staples, Inc.: assets & liabilities 25
Figure 12: Spain stationery and cards market distribution: % share, by value, 2009 26
Figure 13: Spain stationery and cards market value forecast: $ million, 2009–14 27
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