TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Argentine Peso), 2004?09 9
Value analysis (Argentine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 18
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39
LIST OF FIGURES
Figure 1: Still wine, Argentina, value by segment (ARSm), 2004?14 11
Figure 2: Still wine, Argentina, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Argentina, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Argentina, category growth comparison, by volume, 2004?14 17
Figure 5: Still wine, Argentina, company share by volume (%), 2008?09 22
Figure 6: Still wine, Argentina, distribution channels by volume (%), 2008?09 26
Figure 7: Annual data review process 36
LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Argentina, value by segment (ARSm), 2004?09 9
Table 4: Still wine, Argentina, value forecast by segment (ARSm), 2009?14 10
Table 5: Still wine, Argentina, value by segment ($m), 2004?09 12
Table 6: Still wine, Argentina, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Argentina, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Argentina, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Argentina, brand share by volume (%), 2008?09 18
Table 10: Still wine, Argentina, volume by brand (liters, million), 2008?09 20
Table 11: Still wine, Argentina, company share by volume (%), 2008?09 23
Table 12: Still wine, Argentina, volume by company (liters, million), 2008?09 24
Table 13: Still wine, Argentina, distribution channels by volume (%), 2008?09 25
Table 14: Still wine, Argentina, volume by distribution channel (liters, million), 2008?09 25
Table 15: Still wine, Argentina, expenditure per capita (ARS), 2004?09 27
Table 16: Still wine, Argentina, forecast expenditure per capita (ARS), 2009?14 27
Table 17: Still wine, Argentina, expenditure per capita ($), 2004?09 28
Table 18: Still wine, Argentina, forecast expenditure per capita ($), 2009?14 28
Table 19: Still wine, Argentina, consumption per capita (liters), 2004?09 29
Table 20: Still wine, Argentina, forecast consumption per capita (liters), 2009?14 29
Table 21: Argentina population, by age group, 2004?09 (millions) 30
Table 22: Argentina population forecast, by age group, 2009?14 (millions) 31
Table 23: Argentina population, by gender, 2004?09 (millions) 31
Table 24: Argentina population forecast, by gender, 2009?14 (millions) 32
Table 25: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 32
Table 26: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 32
Table 27: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 33
Table 28: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 33
Table 29: Argentina real GDP, 2004?09 ($bn, 2000 prices) 33
Table 30: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 34
Table 31: Argentina consumer price index, 2004?09 (2000=100) 34
Table 32: Argentina consumer price index, 2009?14 (2000=100) 34
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