TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Croatian Kuna), 2004?09 9
Value analysis (Croatian Kuna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Still wine, Croatia, value by segment (HRKm), 2004?14 11
Figure 2: Still wine, Croatia, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Croatia, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Croatia, category growth comparison, by volume, 2004?14 16
Figure 5: Still wine, Croatia, company share by volume (%), 2008?09 19
Figure 6: Still wine, Croatia, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Croatia, value by segment (HRKm), 2004?09 9
Table 4: Still wine, Croatia, value forecast by segment (HRKm), 2009?14 10
Table 5: Still wine, Croatia, value by segment ($m), 2004?09 12
Table 6: Still wine, Croatia, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Croatia, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Croatia, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Croatia, brand share by volume (%), 2008?09 17
Table 10: Still wine, Croatia, volume by brand (liters, million), 2008?09 18
Table 11: Still wine, Croatia, company share by volume (%), 2008?09 20
Table 12: Still wine, Croatia, volume by company (liters, million), 2008?09 21
Table 13: Still wine, Croatia, distribution channels by volume (%), 2008?09 22
Table 14: Still wine, Croatia, volume by distribution channel (liters, million), 2008?09 22
Table 15: Still wine, Croatia, expenditure per capita (HRK), 2004?09 24
Table 16: Still wine, Croatia, forecast expenditure per capita (HRK), 2009?14 24
Table 17: Still wine, Croatia, expenditure per capita ($), 2004?09 25
Table 18: Still wine, Croatia, forecast expenditure per capita ($), 2009?14 25
Table 19: Still wine, Croatia, consumption per capita (liters), 2004?09 26
Table 20: Still wine, Croatia, forecast consumption per capita (liters), 2009?14 26
Table 21: Croatia population, by age group, 2004?09 (millions) 27
Table 22: Croatia population forecast, by age group, 2009?14 (millions) 28
Table 23: Croatia population, by gender, 2004?09 (millions) 28
Table 24: Croatia population forecast, by gender, 2009?14 (millions) 29
Table 25: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 29
Table 26: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 29
Table 27: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 30
Table 28: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 30
Table 29: Croatia real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Croatia consumer price index, 2004?09 (2000=100) 31
Table 32: Croatia consumer price index, 2009?14 (2000=100) 31
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