Still Wine Market in Denmark to 2014 (Wine)

Introduction

Still Wine Market in Denmark to 2014 (Wine) is a comprehensive resource for still wine market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Danish still wine market.

Features and Benefits

• Identify key market segments by analyzing market size data for the still wine market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the still wine market in Denmark and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The still wine market in Denmark increased at a compound annual growth rate of 3.1% between 2004 and 2009.
• The red wine segment led the still wine market in Denmark in 2009, with a share of 67.1%.
• The leading player in still wine market in Denmark is Paul Sapin.

Key questions answered

• Which will be the fastest growing segment within the still wine market in Denmark?
• How will the forecast growth differ from the historic growth exhibited by the still wine market in Denmark?
• Which company accounted for the largest share of the Danish still wine market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Danish Krone), 2004?09 9
Value analysis (Danish Krone), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Still wine, Denmark, value by segment (DKKm), 2004?14 11
Figure 2: Still wine, Denmark, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Denmark, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Denmark, category growth comparison, by volume, 2004?14 16
Figure 5: Still wine, Denmark, company share by volume (%), 2008?09 18
Figure 6: Still wine, Denmark, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Denmark, value by segment (DKKm), 2004?09 9
Table 4: Still wine, Denmark, value forecast by segment (DKKm), 2009?14 10
Table 5: Still wine, Denmark, value by segment ($m), 2004?09 12
Table 6: Still wine, Denmark, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Denmark, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Denmark, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Denmark, brand share by volume (%), 2008?09 17
Table 10: Still wine, Denmark, volume by brand (liters, million), 2008?09 17
Table 11: Still wine, Denmark, company share by volume (%), 2008?09 19
Table 12: Still wine, Denmark, volume by company (liters, million), 2008?09 19
Table 13: Still wine, Denmark, distribution channels by volume (%), 2008?09 20
Table 14: Still wine, Denmark, volume by distribution channel (liters, million), 2008?09 20
Table 15: Still wine, Denmark, expenditure per capita (DKK), 2004?09 22
Table 16: Still wine, Denmark, forecast expenditure per capita (DKK), 2009?14 22
Table 17: Still wine, Denmark, expenditure per capita ($), 2004?09 23
Table 18: Still wine, Denmark, forecast expenditure per capita ($), 2009?14 23
Table 19: Still wine, Denmark, consumption per capita (liters), 2004?09 24
Table 20: Still wine, Denmark, forecast consumption per capita (liters), 2009?14 24
Table 21: Denmark population, by age group, 2004?09 (millions) 25
Table 22: Denmark population forecast, by age group, 2009?14 (millions) 26
Table 23: Denmark population, by gender, 2004?09 (millions) 26
Table 24: Denmark population forecast, by gender, 2009?14 (millions) 27
Table 25: Denmark nominal GDP, 2004?09 (DKKbn, nominal prices) 27
Table 26: Denmark nominal GDP forecast, 2009?14 (DKKbn, nominal prices) 27
Table 27: Denmark real GDP, 2004?09 (DKKbn, 2000 prices) 28
Table 28: Denmark real GDP forecast, 2009?14 (DKKbn, 2000 prices) 28
Table 29: Denmark real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Denmark real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Denmark consumer price index, 2004?09 (2000=100) 29
Table 32: Denmark consumer price index, 2009?14 (2000=100) 29


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