TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Still wine, Finland, value by segment (€m), 2004?14 11
Figure 2: Still wine, Finland, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Finland, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Finland, category growth comparison, by volume, 2004?14 16
Figure 5: Still wine, Finland, company share by volume (%), 2008?09 21
Figure 6: Still wine, Finland, distribution channels by volume (%), 2008?09 25
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Finland, value by segment (€m), 2004?09 9
Table 4: Still wine, Finland, value forecast by segment (€m), 2009?14 10
Table 5: Still wine, Finland, value by segment ($m), 2004?09 12
Table 6: Still wine, Finland, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Finland, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Finland, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Finland, brand share by volume (%), 2008?09 17
Table 10: Still wine, Finland, volume by brand (liters, million), 2008?09 19
Table 11: Still wine, Finland, company share by volume (%), 2008?09 22
Table 12: Still wine, Finland, volume by company (liters, million), 2008?09 23
Table 13: Still wine, Finland, distribution channels by volume (%), 2008?09 24
Table 14: Still wine, Finland, volume by distribution channel (liters, million), 2008?09 24
Table 15: Still wine, Finland, expenditure per capita (€), 2004?09 26
Table 16: Still wine, Finland, forecast expenditure per capita (€), 2009?14 26
Table 17: Still wine, Finland, expenditure per capita ($), 2004?09 27
Table 18: Still wine, Finland, forecast expenditure per capita ($), 2009?14 27
Table 19: Still wine, Finland, consumption per capita (liters), 2004?09 28
Table 20: Still wine, Finland, forecast consumption per capita (liters), 2009?14 28
Table 21: Finland population, by age group, 2004?09 (millions) 29
Table 22: Finland population forecast, by age group, 2009?14 (millions) 30
Table 23: Finland population, by gender, 2004?09 (millions) 30
Table 24: Finland population forecast, by gender, 2009?14 (millions) 31
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 31
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 31
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 32
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 32
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Finland consumer price index, 2004?09 (2000=100) 33
Table 32: Finland consumer price index, 2009?14 (2000=100) 33
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