TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Macroeconomic Profile 33
Macroeconomic Indicators 33
Chapter 5 Research Methodology 38
Methodology overview 38
Secondary research 39
Market modeling 40
Creating an initial data model 40
Revising the initial data model 40
Creating a final estimate 41
Creating demographic value splits 41
Primary research 41
Data finalization 42
Ongoing research 42
LIST OF FIGURES
Figure 1: Still wine, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Still wine, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Hong Kong, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Still wine, Hong Kong, company share by volume (%), 2008?09 23
Figure 6: Still wine, Hong Kong, distribution channels by volume (%), 2008?09 29
Figure 7: Annual data review process 39
LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Still wine, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Still wine, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Still wine, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Hong Kong, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Hong Kong, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Hong Kong, brand share by volume (%), 2008?09 17
Table 10: Still wine, Hong Kong, volume by brand (liters, million), 2008?09 20
Table 11: Still wine, Hong Kong, company share by volume (%), 2008?09 24
Table 12: Still wine, Hong Kong, volume by company (liters, million), 2008?09 26
Table 13: Still wine, Hong Kong, distribution channels by volume (%), 2008?09 28
Table 14: Still wine, Hong Kong, volume by distribution channel (liters, million), 2008?09 28
Table 15: Still wine, Hong Kong, expenditure per capita (HK$), 2004?09 30
Table 16: Still wine, Hong Kong, forecast expenditure per capita (HK$), 2009?14 30
Table 17: Still wine, Hong Kong, expenditure per capita ($), 2004?09 31
Table 18: Still wine, Hong Kong, forecast expenditure per capita ($), 2009?14 31
Table 19: Still wine, Hong Kong, consumption per capita (liters), 2004?09 32
Table 20: Still wine, Hong Kong, forecast consumption per capita (liters), 2009?14 32
Table 21: Hong Kong population, by age group, 2004?09 (millions) 33
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 34
Table 23: Hong Kong population, by gender, 2004?09 (millions) 34
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 35
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 35
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 35
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 36
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 36
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 36
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 37
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 37
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 37
[Inhaltsverzeichnis ausblenden]