TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Still wine, Ireland, value by segment (€m), 2004?14 11
Figure 2: Still wine, Ireland, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Ireland, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Ireland, category growth comparison, by volume, 2004?14 16
Figure 5: Still wine, Ireland, company share by volume (%), 2008?09 19
Figure 6: Still wine, Ireland, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Ireland, value by segment (€m), 2004?09 9
Table 4: Still wine, Ireland, value forecast by segment (€m), 2009?14 10
Table 5: Still wine, Ireland, value by segment ($m), 2004?09 12
Table 6: Still wine, Ireland, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Ireland, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Ireland, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Ireland, brand share by volume (%), 2008?09 17
Table 10: Still wine, Ireland, volume by brand (liters, million), 2008?09 18
Table 11: Still wine, Ireland, company share by volume (%), 2008?09 20
Table 12: Still wine, Ireland, volume by company (liters, million), 2008?09 20
Table 13: Still wine, Ireland, distribution channels by volume (%), 2008?09 21
Table 14: Still wine, Ireland, volume by distribution channel (liters, million), 2008?09 21
Table 15: Still wine, Ireland, expenditure per capita (€), 2004?09 23
Table 16: Still wine, Ireland, forecast expenditure per capita (€), 2009?14 23
Table 17: Still wine, Ireland, expenditure per capita ($), 2004?09 24
Table 18: Still wine, Ireland, forecast expenditure per capita ($), 2009?14 24
Table 19: Still wine, Ireland, consumption per capita (liters), 2004?09 25
Table 20: Still wine, Ireland, forecast consumption per capita (liters), 2009?14 25
Table 21: Ireland population, by age group, 2004?09 (millions) 26
Table 22: Ireland population forecast, by age group, 2009?14 (millions) 27
Table 23: Ireland population, by gender, 2004?09 (millions) 27
Table 24: Ireland population forecast, by gender, 2009?14 (millions) 28
Table 25: Ireland nominal GDP, 2004?09 (€bn, nominal prices) 28
Table 26: Ireland nominal GDP forecast, 2009?14 (€bn, nominal prices) 28
Table 27: Ireland real GDP, 2004?09 (€bn, 2000 prices) 29
Table 28: Ireland real GDP forecast, 2009?14 (€bn, 2000 prices) 29
Table 29: Ireland real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Ireland real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Ireland consumer price index, 2004?09 (2000=100) 30
Table 32: Ireland consumer price index, 2009?14 (2000=100) 30
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