TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Japanese Yen), 2004?09 9
Value analysis (Japanese Yen), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Still wine, Japan, value by segment (JPYm), 2004?14 11
Figure 2: Still wine, Japan, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Japan, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Japan, category growth comparison, by volume, 2004?14 16
Figure 5: Still wine, Japan, company share by volume (%), 2008?09 18
Figure 6: Still wine, Japan, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Japan, value by segment (JPYm), 2004?09 9
Table 4: Still wine, Japan, value forecast by segment (JPYm), 2009?14 10
Table 5: Still wine, Japan, value by segment ($m), 2004?09 12
Table 6: Still wine, Japan, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Japan, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Japan, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Japan, brand share by volume (%), 2008?09 17
Table 10: Still wine, Japan, volume by brand (liters, million), 2008?09 17
Table 11: Still wine, Japan, company share by volume (%), 2008?09 19
Table 12: Still wine, Japan, volume by company (liters, million), 2008?09 19
Table 13: Still wine, Japan, distribution channels by volume (%), 2008?09 20
Table 14: Still wine, Japan, volume by distribution channel (liters, million), 2008?09 20
Table 15: Still wine, Japan, expenditure per capita (JPY), 2004?09 22
Table 16: Still wine, Japan, forecast expenditure per capita (JPY), 2009?14 22
Table 17: Still wine, Japan, expenditure per capita ($), 2004?09 23
Table 18: Still wine, Japan, forecast expenditure per capita ($), 2009?14 23
Table 19: Still wine, Japan, consumption per capita (liters), 2004?09 24
Table 20: Still wine, Japan, forecast consumption per capita (liters), 2009?14 24
Table 21: Japan population, by age group, 2004?09 (millions) 25
Table 22: Japan population forecast, by age group, 2009?14 (millions) 26
Table 23: Japan population, by gender, 2004?09 (millions) 26
Table 24: Japan population forecast, by gender, 2009?14 (millions) 27
Table 25: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 27
Table 26: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 27
Table 27: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 28
Table 28: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 28
Table 29: Japan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Japan consumer price index, 2004?09 (2000=100) 29
Table 32: Japan consumer price index, 2009?14 (2000=100) 29
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