TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: still wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Still Wine 9
Value analysis (Mexican Peso), 2004?09 9
Value analysis (Mexican Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Still wine, Mexico, value by segment (MXNm), 2004?14 11
Figure 2: Still wine, Mexico, category growth comparison, by value, 2004?14 13
Figure 3: Still wine, Mexico, volume by segment (liters, million), 2004?14 16
Figure 4: Still wine, Mexico, category growth comparison, by volume, 2004?14 16
Figure 5: Still wine, Mexico, company share by volume (%), 2008?09 19
Figure 6: Still wine, Mexico, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Still wine category definitions 3
Table 2: Still wine distribution channels 4
Table 3: Still wine, Mexico, value by segment (MXNm), 2004?09 9
Table 4: Still wine, Mexico, value forecast by segment (MXNm), 2009?14 10
Table 5: Still wine, Mexico, value by segment ($m), 2004?09 12
Table 6: Still wine, Mexico, value forecast by segment ($m), 2009?14 12
Table 7: Still wine, Mexico, volume by segment (liters, million), 2004?09 14
Table 8: Still wine, Mexico, volume forecast by segment (liters, million), 2009?14 15
Table 9: Still wine, Mexico, brand share by volume (%), 2008?09 17
Table 10: Still wine, Mexico, volume by brand (liters, million), 2008?09 18
Table 11: Still wine, Mexico, company share by volume (%), 2008?09 20
Table 12: Still wine, Mexico, volume by company (liters, million), 2008?09 21
Table 13: Still wine, Mexico, distribution channels by volume (%), 2008?09 22
Table 14: Still wine, Mexico, volume by distribution channel (liters, million), 2008?09 22
Table 15: Still wine, Mexico, expenditure per capita (MXN), 2004?09 24
Table 16: Still wine, Mexico, forecast expenditure per capita (MXN), 2009?14 24
Table 17: Still wine, Mexico, expenditure per capita ($), 2004?09 25
Table 18: Still wine, Mexico, forecast expenditure per capita ($), 2009?14 25
Table 19: Still wine, Mexico, consumption per capita (liters), 2004?09 26
Table 20: Still wine, Mexico, forecast consumption per capita (liters), 2009?14 26
Table 21: Mexico population, by age group, 2004?09 (millions) 27
Table 22: Mexico population forecast, by age group, 2009?14 (millions) 28
Table 23: Mexico population, by gender, 2004?09 (millions) 28
Table 24: Mexico population forecast, by gender, 2009?14 (millions) 29
Table 25: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 29
Table 26: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 29
Table 27: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 30
Table 28: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 30
Table 29: Mexico real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Mexico consumer price index, 2004?09 (2000=100) 31
Table 32: Mexico consumer price index, 2009?14 (2000=100) 31
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