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The mass affluent markets remain a growth opportunity for the banking sector as the liquid asset based of this customer group expands. Banks targeting this sector need to extend their offering beyond .....
The mass affluent markets remain a growth opportunity for the banking sector as the liquid asset based of this customer group expands. Banks targeting this sector need to extend their offering beyond that of traditional retail banking in product bundling, customer service levels and customer understanding as well as develop a cost model that allows provision of this to lower wealth bands.
Report Highlights As of 2007 'mass affluent' wealth management strategies are seeing strong traction from various market players like private banks, retail banks or retail brokers. The form these services are now taking is very different. Banks and other wealth management players now rarely talk of standalone strategies for mass affluent customers The market conditions are reshaping FSIs' understanding of the mass affluent investors' confidence level. Volatile stock markets and fluctuating economic climate in various geographies have had a significant impact on the retail brokerage sector, and by extension on eWealth Management offerings based on the discount brokerage model. Despite the growth in international expansion, the emerging wealth management opportunity will not be limited to the largest institutions.
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Mass affluent wealth management moving up the agenda 2
Critical business challenges for targeting mass affluent growing market 4
Industry expansion favors those with existing relationships 5
Wealth managers must develop new platforms and infrastructure to create an "ideal" service model 6
The ultimate offering model serves as business foundation for creation of optimal wealth management platform 8
APPENDIX 11
Definitions 11
Methodology 11
Further reading 11
Ask the analyst 11
Datamonitor consulting 12
Disclaimer 12
Figure 1: Mass affluent customers require a blend of products, transactions and advice - without paying a premium 3
Figure 2: What kind of institution is best positioned to provide the next generation of wealth management solutions? 5
Figure 3: Alternative angles from which wealth managers will explore growth 7
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Strategies for Exploring Wealthy Markets - Retail Banking Technology (Strategy Focus) (2007) Englisch - Studie bestellen bei markt-studie .de