TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sugar confectionery 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sugar Confectionery 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 16
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Sugar confectionery, US, value by segment ($m), 2004?14 11
Figure 2: Sugar confectionery, US, category growth comparison, by value, 2004?14 11
Figure 3: Sugar confectionery, US, volume by segment (kg, million), 2004?14 14
Figure 4: Sugar confectionery, US, category growth comparison, by volume, 2004?14 15
Figure 5: Sugar confectionery, US, company share by value (%), 2008?09 20
Figure 6: Sugar confectionery, US, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Sugar confectionery category definitions 3
Table 2: Sugar confectionery distribution channels 4
Table 3: Sugar confectionery, US, value by segment ($m), 2004?09 9
Table 4: Sugar confectionery, US, value forecast by segment ($m), 2009?14 10
Table 5: Sugar confectionery, US, volume by segment (kg, million), 2004?09 12
Table 6: Sugar confectionery, US, volume forecast by segment (kg, million), 2009?14 13
Table 7: Sugar confectionery, US, brand share by value (%), 2008?09 16
Table 8: Sugar confectionery, US, value by brand ($m), 2008?09 18
Table 9: Sugar confectionery, US, company share by value (%), 2008?09 21
Table 10: Sugar confectionery, US, value by company ($m), 2008?09 22
Table 11: Sugar confectionery, US, distribution channels by value (%), 2008?09 23
Table 12: Sugar confectionery, US, value by distribution channel ($m), 2008?09 23
Table 13: Sugar confectionery, US, expenditure per capita ($), 2004?09 25
Table 14: Sugar confectionery, US, forecast expenditure per capita ($), 2009?14 26
Table 15: Sugar confectionery, US, consumption per capita (kg), 2004?09 27
Table 16: Sugar confectionery, US, forecast consumption per capita (kg), 2009?14 28
Table 17: US population, by age group, 2004?09 (millions) 29
Table 18: US population forecast, by age group, 2009?14 (millions) 30
Table 19: US population, by gender, 2004?09 (millions) 30
Table 20: US population forecast, by gender, 2009?14 (millions) 31
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 31
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 31
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 32
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 25: US consumer price index, 2004?09 (2000=100) 33
Table 26: US consumer price index, 2009?14 (2000=100) 33
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