TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sugar confectionery 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sugar Confectionery 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Sugar confectionery, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Sugar confectionery, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Sugar confectionery, Pakistan, volume by segment (kg, million), 2004?14 17
Figure 4: Sugar confectionery, Pakistan, category growth comparison, by volume, 2004?14 18
Figure 5: Sugar confectionery, Pakistan, company share by value (%), 2008?09 20
Figure 6: Sugar confectionery, Pakistan, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Sugar confectionery category definitions 3
Table 2: Sugar confectionery distribution channels 4
Table 3: Sugar confectionery, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Sugar confectionery, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Sugar confectionery, Pakistan, value by segment ($m), 2004?09 12
Table 6: Sugar confectionery, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Sugar confectionery, Pakistan, volume by segment (kg, million), 2004?09 15
Table 8: Sugar confectionery, Pakistan, volume forecast by segment (kg, million), 2009?14 16
Table 9: Sugar confectionery, Pakistan, brand share by value (%), 2008?09 19
Table 10: Sugar confectionery, Pakistan, value by brand (PKRm), 2008?09 19
Table 11: Sugar confectionery, Pakistan, company share by value (%), 2008?09 21
Table 12: Sugar confectionery, Pakistan, value by company (PKRm), 2008?09 21
Table 13: Sugar confectionery, Pakistan, distribution channels by value (%), 2008?09 22
Table 14: Sugar confectionery, Pakistan, value by distribution channel (PKRm), 2008?09 22
Table 15: Sugar confectionery, Pakistan, expenditure per capita (PKR), 2004?09 24
Table 16: Sugar confectionery, Pakistan, forecast expenditure per capita (PKR), 2009?14 25
Table 17: Sugar confectionery, Pakistan, expenditure per capita ($), 2004?09 26
Table 18: Sugar confectionery, Pakistan, forecast expenditure per capita ($), 2009?14 27
Table 19: Sugar confectionery, Pakistan, consumption per capita (kg), 2004?09 28
Table 20: Sugar confectionery, Pakistan, forecast consumption per capita (kg), 2009?14 29
Table 21: Pakistan population, by age group, 2004?09 (millions) 30
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 31
Table 23: Pakistan population, by gender, 2004?09 (millions) 31
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 32
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 32
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 32
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 33
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 33
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