TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sugar confectionery 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sugar Confectionery 9
Value analysis (Swiss Franc), 2004?09 9
Value analysis (Swiss Franc), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 Macroeconomic Profile 32
Macroeconomic Indicators 32
Chapter 5 Research Methodology 37
Methodology overview 37
Secondary research 38
Market modeling 39
Creating an initial data model 39
Revising the initial data model 39
Creating a final estimate 40
Creating demographic value splits 40
Primary research 40
Data finalization 41
Ongoing research 41
LIST OF FIGURES
Figure 1: Sugar confectionery, Switzerland, value by segment (CHFm), 2004?14 11
Figure 2: Sugar confectionery, Switzerland, category growth comparison, by value, 2004?14 14
Figure 3: Sugar confectionery, Switzerland, volume by segment (kg, million), 2004?14 17
Figure 4: Sugar confectionery, Switzerland, category growth comparison, by volume, 2004?14 18
Figure 5: Sugar confectionery, Switzerland, company share by value (%), 2008?09 21
Figure 6: Sugar confectionery, Switzerland, distribution channels by value (%), 2008?09 25
Figure 7: Annual data review process 38
LIST OF TABLES
Table 1: Sugar confectionery category definitions 3
Table 2: Sugar confectionery distribution channels 4
Table 3: Sugar confectionery, Switzerland, value by segment (CHFm), 2004?09 9
Table 4: Sugar confectionery, Switzerland, value forecast by segment (CHFm), 2009?14 10
Table 5: Sugar confectionery, Switzerland, value by segment ($m), 2004?09 12
Table 6: Sugar confectionery, Switzerland, value forecast by segment ($m), 2009?14 13
Table 7: Sugar confectionery, Switzerland, volume by segment (kg, million), 2004?09 15
Table 8: Sugar confectionery, Switzerland, volume forecast by segment (kg, million), 2009?14 16
Table 9: Sugar confectionery, Switzerland, brand share by value (%), 2008?09 19
Table 10: Sugar confectionery, Switzerland, value by brand (CHFm), 2008?09 20
Table 11: Sugar confectionery, Switzerland, company share by value (%), 2008?09 22
Table 12: Sugar confectionery, Switzerland, value by company (CHFm), 2008?09 23
Table 13: Sugar confectionery, Switzerland, distribution channels by value (%), 2008?09 24
Table 14: Sugar confectionery, Switzerland, value by distribution channel (CHFm), 2008?09 24
Table 15: Sugar confectionery, Switzerland, expenditure per capita (CHF), 2004?09 26
Table 16: Sugar confectionery, Switzerland, forecast expenditure per capita (CHF), 2009?14 27
Table 17: Sugar confectionery, Switzerland, expenditure per capita ($), 2004?09 28
Table 18: Sugar confectionery, Switzerland, forecast expenditure per capita ($), 2009?14 29
Table 19: Sugar confectionery, Switzerland, consumption per capita (kg), 2004?09 30
Table 20: Sugar confectionery, Switzerland, forecast consumption per capita (kg), 2009?14 31
Table 21: Switzerland population, by age group, 2004?09 (millions) 32
Table 22: Switzerland population forecast, by age group, 2009?14 (millions) 33
Table 23: Switzerland population, by gender, 2004?09 (millions) 33
Table 24: Switzerland population forecast, by gender, 2009?14 (millions) 34
Table 25: Switzerland nominal GDP, 2004?09 (CHFbn, nominal prices) 34
Table 26: Switzerland nominal GDP forecast, 2009?14 (CHFbn, nominal prices) 34
Table 27: Switzerland real GDP, 2004?09 (CHFbn, 2000 prices) 35
Table 28: Switzerland real GDP forecast, 2009?14 (CHFbn, 2000 prices) 35
Table 29: Switzerland real GDP, 2004?09 ($bn, 2000 prices) 35
Table 30: Switzerland real GDP forecast, 2009?14 ($bn, 2000 prices) 36
Table 31: Switzerland consumer price index, 2004?09 (2000=100) 36
Table 32: Switzerland consumer price index, 2009?14 (2000=100) 36
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