TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sugar confectionery 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sugar Confectionery 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39
LIST OF FIGURES
Figure 1: Sugar confectionery, Venezuela, value by segment (VEFm), 2004?14 11
Figure 2: Sugar confectionery, Venezuela, category growth comparison, by value, 2004?14 14
Figure 3: Sugar confectionery, Venezuela, volume by segment (kg, million), 2004?14 17
Figure 4: Sugar confectionery, Venezuela, category growth comparison, by volume, 2004?14 17
Figure 5: Sugar confectionery, Venezuela, company share by value (%), 2008?09 20
Figure 6: Sugar confectionery, Venezuela, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 36
LIST OF TABLES
Table 1: Sugar confectionery category definitions 3
Table 2: Sugar confectionery distribution channels 4
Table 3: Sugar confectionery, Venezuela, value by segment (VEFm), 2004?09 9
Table 4: Sugar confectionery, Venezuela, value forecast by segment (VEFm), 2009?14 10
Table 5: Sugar confectionery, Venezuela, value by segment ($m), 2004?09 12
Table 6: Sugar confectionery, Venezuela, value forecast by segment ($m), 2009?14 13
Table 7: Sugar confectionery, Venezuela, volume by segment (kg, million), 2004?09 15
Table 8: Sugar confectionery, Venezuela, volume forecast by segment (kg, million), 2009?14 16
Table 9: Sugar confectionery, Venezuela, brand share by value (%), 2008?09 18
Table 10: Sugar confectionery, Venezuela, value by brand (VEFm), 2008?09 19
Table 11: Sugar confectionery, Venezuela, company share by value (%), 2008?09 21
Table 12: Sugar confectionery, Venezuela, value by company (VEFm), 2008?09 21
Table 13: Sugar confectionery, Venezuela, distribution channels by value (%), 2008?09 22
Table 14: Sugar confectionery, Venezuela, value by distribution channel (VEFm), 2008?09 22
Table 15: Sugar confectionery, Venezuela, expenditure per capita (VEF), 2004?09 24
Table 16: Sugar confectionery, Venezuela, forecast expenditure per capita (VEF), 2009?14 25
Table 17: Sugar confectionery, Venezuela, expenditure per capita ($), 2004?09 26
Table 18: Sugar confectionery, Venezuela, forecast expenditure per capita ($), 2009?14 27
Table 19: Sugar confectionery, Venezuela, consumption per capita (kg), 2004?09 28
Table 20: Sugar confectionery, Venezuela, forecast consumption per capita (kg), 2009?14 29
Table 21: Venezuela population, by age group, 2004?09 (millions) 30
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 31
Table 23: Venezuela population, by gender, 2004?09 (millions) 31
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 32
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 32
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 32
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 33
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 33
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 33
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 34
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 34
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 34
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