Suncare in Finland to 2014 (Skincare)

Introduction

This databook provides key data and information on the Suncare in Finland (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The suncare category was valued at €13.6m ($20m) in 2009, representing a CAGR of 1.6% since 2004.
*By the end of 2014, the suncare category will be worth €14.5m ($21.3m), with an expected CAGR of 1.3% between 2009 and 2014.
*The suncare market volume totaled 1.8 million units in 2009, representing a CAGR of 0.1% since 2004.
*By the end of 2014, the suncare market will total 1.7 million units, with an expected negative CAGR of 0.4% between 2009 and 2014.
*The suncare market was led by sun protection (representing 74.1% of the total value) followed by after-sun, with a 13.9% share. Self-tan accounts for the remaining 11.9% share.
*Beiersdorf AG is the market leader with a 39.9% share of the market.
Suncare in Finland (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: suncare 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Suncare 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Suncare, Finland, value by segment (€m), 2004?14 11
Figure 2: Suncare, Finland, category growth comparison, by value, 2004?14 13
Figure 3: Suncare, Finland, volume by segment (units, million), 2004?14 16
Figure 4: Suncare, Finland, category growth comparison, by volume, 2004?14 16
Figure 5: Suncare, Finland, company share by value (%), 2008?09 19
Figure 6: Suncare, Finland, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Suncare category definitions 3
Table 2: Suncare distribution channels 4
Table 3: Suncare, Finland, value by segment (€m), 2004?09 9
Table 4: Suncare, Finland, value forecast by segment (€m), 2009?14 10
Table 5: Suncare, Finland, value by segment ($m), 2004?09 12
Table 6: Suncare, Finland, value forecast by segment ($m), 2009?14 12
Table 7: Suncare, Finland, volume by segment (units, million), 2004?09 14
Table 8: Suncare, Finland, volume forecast by segment (units, million), 2009?14 15
Table 9: Suncare, Finland, brand share by value (%), 2008?09 17
Table 10: Suncare, Finland, value by brand (€m), 2008?09 18
Table 11: Suncare, Finland, company share by value (%), 2008?09 20
Table 12: Suncare, Finland, value by company (€m), 2008?09 20
Table 13: Suncare, Finland, distribution channels by value (%), 2008?09 21
Table 14: Suncare, Finland, value by distribution channel (€m), 2008?09 21
Table 15: Suncare, Finland, expenditure per capita (€), 2004?09 23
Table 16: Suncare, Finland, forecast expenditure per capita (€), 2009?14 23
Table 17: Suncare, Finland, expenditure per capita ($), 2004?09 24
Table 18: Suncare, Finland, forecast expenditure per capita ($), 2009?14 24
Table 19: Suncare, Finland, consumption per capita (units), 2004?09 25
Table 20: Suncare, Finland, forecast consumption per capita (units), 2009?14 25
Table 21: Finland population, by age group, 2004?09 (millions) 26
Table 22: Finland population forecast, by age group, 2009?14 (millions) 27
Table 23: Finland population, by gender, 2004?09 (millions) 27
Table 24: Finland population forecast, by gender, 2009?14 (millions) 28
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 28
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 28
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 29
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 29
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Finland consumer price index, 2004?09 (2000=100) 30
Table 32: Finland consumer price index, 2009?14 (2000=100) 30



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