TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Merck & Co., Inc. 21
Beiersdorf AG 25
L'Oreal S.A. 29
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Hong Kong suncare market value: $ million, 2006–10 10
Table 2: Hong Kong suncare market volume: million units, 2006–10 11
Table 3: Hong Kong suncare market segmentation I:% share, by value, 2010 12
Table 4: Hong Kong suncare market segmentation II: % share, by value, 2010 13
Table 5: Hong Kong suncare market share: % share, by value, 2010 14
Table 6: Merck & Co., Inc.: key facts 21
Table 7: Merck & Co., Inc.: key financials ($) 23
Table 8: Merck & Co., Inc.: key financial ratios 23
Table 9: Beiersdorf AG: key facts 25
Table 10: Beiersdorf AG: key financials ($) 26
Table 11: Beiersdorf AG: key financials (€) 26
Table 12: Beiersdorf AG: key financial ratios 27
Table 13: L'Oreal S.A.: key facts 29
Table 14: L'Oreal S.A.: key financials ($) 31
Table 15: L'Oreal S.A.: key financials (€) 32
Table 16: L'Oreal S.A.: key financial ratios 32
Table 17: Hong Kong suncare market distribution: % share, by value, 2010 34
Table 18: Hong Kong suncare market value forecast: $ million, 2010–15 35
Table 19: Hong Kong suncare market volume forecast: million units, 2010–15 36
Table 20: Hong Kong size of population (million), 2006–10 37
Table 21: Hong Kong gdp (constant 2000 prices, $ billion), 2006–10 37
Table 22: Hong Kong gdp (current prices, $ billion), 2006–10 37
Table 23: Hong Kong inflation, 2006–10 38
Table 24: Hong Kong consumer price index (absolute), 2006–10 38
Table 25: Hong Kong exchange rate, 2006–10 38
LIST OF FIGURES
Figure 1: Hong Kong suncare market value: $ million, 2006–10 10
Figure 2: Hong Kong suncare market volume: million units, 2006–10 11
Figure 3: Hong Kong suncare market segmentation I:% share, by value, 2010 12
Figure 4: Hong Kong suncare market segmentation II: % share, by value, 2010 13
Figure 5: Hong Kong suncare market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the suncare market in Hong Kong, 2010 15
Figure 7: Drivers of buyer power in the suncare market in Hong Kong, 2010 16
Figure 8: Drivers of supplier power in the suncare market in Hong Kong, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the suncare market in Hong Kong, 2010 18
Figure 10: Factors influencing the threat of substitutes in the suncare market in Hong Kong, 2010 19
Figure 11: Drivers of degree of rivalry in the suncare market in Hong Kong, 2010 20
Figure 12: Merck & Co., Inc.: revenues & profitability 24
Figure 13: Merck & Co., Inc.: assets & liabilities 24
Figure 14: Beiersdorf AG: revenues & profitability 27
Figure 15: Beiersdorf AG: assets & liabilities 28
Figure 16: L'Oreal S.A.: revenues & profitability 33
Figure 17: L'Oreal S.A.: assets & liabilities 33
Figure 18: Hong Kong suncare market distribution: % share, by value, 2010 34
Figure 19: Hong Kong suncare market value forecast: $ million, 2010–15 35
Figure 20: Hong Kong suncare market volume forecast: million units, 2010–15 36
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