Suncare in Hungary to 2014 (Skincare)

Introduction

This databook provides key data and information on the Suncare in Hungary (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The suncare category was valued at HUF6,186m ($35.9m) in 2009, representing a CAGR of 9% since 2004.
*By the end of 2014, the suncare category will be worth HUF9,321.4m ($54.2m), with an expected CAGR of 8.5% between 2009 and 2014.
*The suncare market volume totaled 3.4 million units in 2009, representing a CAGR of 6.4% since 2004.
*By the end of 2014, the suncare market will total 4.3 million units, with an expected CAGR of 4.8% between 2009 and 2014.
*The suncare market was led by sun protection (representing 67.5% of the total value) followed by after-sun, with a 23.6% share. Self-tan accounts for the remaining 8.9% share.
*L'Oreal S.A. is the market leader with a 25.2% share of the market.
Suncare in Hungary (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: suncare 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Suncare 9
Value analysis (Hungarian Forint), 2004?09 9
Value analysis (Hungarian Forint), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Suncare, Hungary, value by segment (HUFm), 2004?14 11
Figure 2: Suncare, Hungary, category growth comparison, by value, 2004?14 13
Figure 3: Suncare, Hungary, volume by segment (units, million), 2004?14 16
Figure 4: Suncare, Hungary, category growth comparison, by volume, 2004?14 16
Figure 5: Suncare, Hungary, company share by value (%), 2008?09 19
Figure 6: Suncare, Hungary, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Suncare category definitions 3
Table 2: Suncare distribution channels 4
Table 3: Suncare, Hungary, value by segment (HUFm), 2004?09 9
Table 4: Suncare, Hungary, value forecast by segment (HUFm), 2009?14 10
Table 5: Suncare, Hungary, value by segment ($m), 2004?09 12
Table 6: Suncare, Hungary, value forecast by segment ($m), 2009?14 12
Table 7: Suncare, Hungary, volume by segment (units, million), 2004?09 14
Table 8: Suncare, Hungary, volume forecast by segment (units, million), 2009?14 15
Table 9: Suncare, Hungary, brand share by value (%), 2008?09 17
Table 10: Suncare, Hungary, value by brand (HUFm), 2008?09 18
Table 11: Suncare, Hungary, company share by value (%), 2008?09 20
Table 12: Suncare, Hungary, value by company (HUFm), 2008?09 21
Table 13: Suncare, Hungary, distribution channels by value (%), 2008?09 22
Table 14: Suncare, Hungary, value by distribution channel (HUFm), 2008?09 22
Table 15: Suncare, Hungary, expenditure per capita (HUF), 2004?09 24
Table 16: Suncare, Hungary, forecast expenditure per capita (HUF), 2009?14 24
Table 17: Suncare, Hungary, expenditure per capita ($), 2004?09 25
Table 18: Suncare, Hungary, forecast expenditure per capita ($), 2009?14 25
Table 19: Suncare, Hungary, consumption per capita (units), 2004?09 26
Table 20: Suncare, Hungary, forecast consumption per capita (units), 2009?14 26
Table 21: Hungary population, by age group, 2004?09 (millions) 27
Table 22: Hungary population forecast, by age group, 2009?14 (millions) 28
Table 23: Hungary population, by gender, 2004?09 (millions) 28
Table 24: Hungary population forecast, by gender, 2009?14 (millions) 29
Table 25: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 29
Table 26: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 29
Table 27: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 30
Table 28: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 30
Table 29: Hungary real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Hungary consumer price index, 2004?09 (2000=100) 31
Table 32: Hungary consumer price index, 2009?14 (2000=100) 31



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