SUMMARY 1
Catalyst 1
Ovum View 1
Key Messages 1
Demand for productivity and cost reduction urges institutions to look toward a campus-wide system 2
Unstructured content pushes higher education out of document management and into ECM 2
Vendor success requires sensitivity to higher education's cautious approach to solution uptake 2
ECM will reach its full potential as a counterpart to other mission-critical solutions 2
Initial wins in higher education increase vendor focus on solutions for higher education 3
TABLE OF CONTENTS 4
TABLE OF FIGURES 5
MARKET FOCUS: Higher Education Is Wisening Up To ECM 6
Institution-driven demands open the door for ECM-powered efficiencies 6
Rising volumes of content and lack of institution-wide processes disrupts workflow efficiency 7
With reduced funding, institutions are looking for ways to reduce costs and do more with less 8
Constituents expect higher education to deliver an Amazon.com-like experience 11
A solution for abiding by legal regulations around record lifecycle management is necessary 13
High cost of real estate and disaster recovery point to drawbacks and limitations of physical space 14
Significant barriers may inhibit or delay ECM adoption in higher education 15
The culture of higher education is rooted in traditional, paper-dominant processes 15
When higher education reads 'ECM' it still thinks document 'imaging' 16
Many institutions lack senior-level support for a campus-wide ECM implementation 16
The decentralized structure of higher education challenges institution-wide deployments 17
Higher education is ripe with opportunities for ECM vendors 17
BUSINESS FOCUS: No More Pencils, No More Books-ECM Navigates Change 20
It is a steady climb for ECM in higher education 20
Document imaging 21
Electronic documents 21
Workflow/BPM 22
Campus-wide content management 22
Campus-wide collaboration 22
Basic expectations around online communication channels drive ECM adoption 23
WCM is a core back-end element as websites can be considered to be virtual school gates 23
Content management relieves overexerted email inboxes 24
Online applications ease the paper burden for students and staff 24
A new competitive landscape steers institutions from 'information' to 'intelligence' 24
Universal content management for ease of discovery 25
Proper use of information improves the student experience 25
Campus 2.0 challenges traditional expectations around content 26
Portals offer customized access to the ECM system 27
TECHNOLOGY FOCUS: Slow and Steady Wins the Higher-Education Race 29
Integration with the LMS and SIS will reveal ECM's value to institutional processes 29
Functionality overload (and overlap) is a concern as ECM implementations mature 30
SaaS and 'vanilla' deployments will be valuable to a campus-wide ECM deployment 30
Competition spans from niche to platform players and adjacent technology vendors 31
Vendors specializing in addressing higher education's needs 33
Hershey Systems: Singularity 34
Hyland Software: OnBase 34
Optical Image Technology: DocFinity 34
Perceptive Software: ImageNow 35
RECOMMENDATIONS 37
Recommendations for ECM technology vendors 37
Emphasize the importance of content in student retention 37
Start small with a view to a campus-wide deployment 37
Establish long-term relationships by supporting self-sufficient end users 38
Recommendations for higher education institutions 38
Unstructured content cannot be left by the wayside 38
Select vendors that can support a vision for the long term 39
SaaS delivery models are viable options for higher education 39
APPENDIX 40
Ask the analyst 40
Definitions 40
Further Reading 41
Methodology 41
Disclaimer 41
List of Tables
Table 1: Number of institutions attended by postsecondary students based on first institution attended 13
Table 2: Technologies that institutions currently have and are prioritizing for future investment 18
Table 3: Content management technologies institutions currently have or are prioritizing for the future 19
Table 4: Current adoption and planned investment in portal solutions by higher education institutions 28
Table 5: ECM vendors that demonstrate solutions and support dedicated to higher education 36
List of Figures
Figure 1: Enrollment in US higher education institutions, 1993 - 2018 9
Figure 2: State budget cuts in higher education (% change, FY09-10) 10
Figure 3: Students are not locked into a single institution 12
Figure 4: Technologies that education institutions currently have and are prioritizing for future investment 18
Figure 5: ECM technologies that institutions currently have or are prioritizing for future investment 19
Figure 6: The phases of ECM in higher education and the applications that pertain to each 21
Figure 7: Current adoption and planned investment in portal solutions by higher education institutions 28
Figure 8: Timeline of major acquisitions in the ECM market 33
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