Table 2.1: Dietary changes made by respondents during the last six months, 1996
Table 2.2: The elements that survey respondents believe determine food safety, 1998
Table 2.3: Prevalence of obesity (millions), 1990—2010
Table 2.4: Average household size, 1998—2002
Table 2.5: Women’s share of the labour force, 2000—2004e
Table 2.6: Average length of the working week, 1999
Table 2.7: Average household food and drinks expenditure broken down by income quintile group, 2002 (US$)
Table 2.8: Foreign and foreign-born population, 1998
Table 2.9: Breakdown of population by religion, 2002
Table 4.10: Average household expenditure on food ad drink (US$) by household size, 2002
Table 4.11: Average household expenditure on food and drink (US$) by household composition, 2002
Table 4.12: Average household expenditure on food and drink (US$) by age of the head of the household, 2002
Table 4.13: Average household expenditure on food and drink (US$) by occupational group of the head of the household, 2002
Table 4.13: Average household expenditure on food and drink (US$) by occupational group of the head of the household, 2002
Table 4.14: Average household expenditure on food and drink (US$) by number of economically active persons, 2002
Figure 2.1: Number of different leisure activities people engage in during a 12-month period, by age and gender
Figure 2.2: It is important to “fit in” rather than be different from other people, by age
Figure 2.3: Dietary changes made by respondents during the last six months, 1996
Figure 2.4: The elements that survey respondents believe determine food safety, 1998
Figure 2.5: Provamel’s (from AlproSoya) chocolate dessert aimed at women with lactose intolerance
Figure 2.6: Breakfast meals skipped by age group, 1996 and 1999
Figure 2.7: You’re a mugger. Who do you target?
Figure 2.8: Old age ratio: people aged over 65 over working age population (16—64), 1975—2030e
Figure 2.9: Divorce rate, 1970—1998
Figure 2.10: Mean age of women at first childbirth, 1970—1995
Figure 2.11: Average household food and drinks expenditure broken down by income quintile group, 2002 (US$)
Figure 2.12: Foreign and foreign-born population, 1998
Figure 2.13: Population breakdown by ethnic background, 2002
Figure 2.14: Visits abroad (millions), by country 1995—2005e
Figure 2.15: Breakdown of population by religion, 2002
Figure 2.16: Proportion of survey respondents in favour of environmental taxes on products in the EU, 1997 (%)
Figure 2.17: Recycling of container glass, 1990—1999
Figure 3.18: Mass-market products as a compromise of consumer requirements
Figure 3.19: Escalating consumer demands
Figure 4.20: Market data methodology
Figure 4.21: Potential and implied market value of food and drink products targeting male consumers, US$m, 2002
Figure 4.22: Potential and implied market value of food and drink products targeting female consumers, US$m, 2002
Figure 4.23: Potential and implied market value of food and drink products targeting children, US$m, 2002
Figure 4.24: Potential and implied market value of food and drink products targeting teenage consumers, US$m, 2002
Figure 4.25: Potential and implied market value of food and drink products targeting young adult consumers, US$m, 2002
Figure 4.26: Potential and implied market value of food and drink products targeting adult consumers, US$m, 2002
Figure 4.27: Potential and implied market value of food and drink products targeting senior citizens, US$m, 2002
Figure 4.28: Potential and implied alcoholic drinks value for products targeting key consumer groups, US$m, 2002
Figure 4.29: Average retail price per serving for alcoholic drinks products targeting key consumer groups, US$, 1998—2001
Figure 4.30: Potential and implied bakery value for products targeting key consumer groups, US$m, 2002
Figure 4.31: Average retail price per serving for bakery products targeting key consumer groups, US$, 1998—2001
Figure 4.32: Potential and implied cereal value for products targeting key consumer groups, US$m, 2002
Figure 4.33: Average retail price per serving for cereal products targeting key consumer groups, US$, 1998—2001
Figure 4.34: Potential and implied confectionery value for products targeting key consumer groups, US$m, 2002
Figure 4.35: Average retail price per serving for confectionery products targeting key consumer groups, US$, 1998—2001
Figure 4.36: Potential and implied dairy value for products targeting key consumer groups, US$m, 2002
Figure 4.37: Average retail price per serving for dairy products targeting key consumer groups, US$, 1998—2001
Figure 4.38: Potential and implied hot drinks value for products targeting key consumer groups, US$m, 2002
Figure 4.39: Average retail price per serving for hot drinks products targeting key consumer groups, US$, 1998—2001
Figure 4.40: Potential and implied cooking sauce value for products targeting key consumer groups, US$m, 2002
Figure 4.41: Average retail price per serving for cooking sauce products targeting key consumer groups, US$, 1998—2001
Figure 4.42: Potential and implied ready meals & pizza value for products targeting key consumer groups, US$m, 2002
Figure 4.43: Average retail price per serving for ready meals & pizza products targeting key consumer groups, US$, 1998—2001
Figure 4.44: Potential and implied snacks value for products targeting key consumer groups, US$m, 2002
Figure 4.45: Average retail price per serving for snacks products targeting key consumer groups, US$, 1998—2001
Figure 4.46: Potential and implied soft drinks value for products targeting key consumer groups, US$m, 2002
Figure 4.47: Average retail price per serving for soft drinks products targeting key consumer groups, US$, 1998—2001
Figure 4.48: Average household expenditure on food and drink (US$) by household size, 2002
Figure 4.49: Average household expenditure on food and drink (US$) by number of ‘economically active’ household members, 2002
Figure 4.50: Average household expenditure on food and drink (US$) by age of the head of the household, 2002
Figure 4.51: Average household expenditure on food and drink (US$) by occupational group of the head of the household, 2002
Figure 5.52: ‘Word of mouth’ promotion using influencer groups 94
Figure 5.53: Dell’s website enables mass-customisation
Figure 5.54: Example demand curve
Figure 5.55: Demand curve with multi-pricing strategy
Figure 6.56: Go-co bars
Figure 6.57: Go-co advertising in Ibiza
Figure 6.58: Live theatre cooking in colleges
Figure 6.59: Mecca Cola – “Don’t drink stupid, drink with commitment”
Figure 6.60: Innovative bakery product launches
Figure 6.61: Innovative cereals product launches
Figure 6.62: Innovative confectionery product launches
Figure 6.63: Innovative dairy product launches
Figure 6.64: Innovative dessert product launches
Figure 6.65: Innovative snacks product launches
Figure 6.66: Innovative soft drinks product launches
Figure 6.67: Innovative alcoholic drinks product launches
Figure 6.68: Innovative hot drinks product launches
Figure 7.69: What are the most effective marketing channels for targeting the individual consumer?
Figure 7.70: How can packaging be used to differentiate products to the needs of different consumers?
Figure 7.71: What impact does the need to target consumers as individuals have on pricing strategies?
Figure 7.72: In targeting the individual what elements of the traditional marketing mix need to be revised?
Figure 7.73: What are the most important criteria for segmenting consumers?
Figure 7.74: Please estimate the direct importance of the following consumer groups to the food and drinks industry as a whole, as well as the importance of each in influencing other types of consumer?
Figure 7.75: Which consumer groups are neglected by the food and drink industry and which receive too much industry attention?
Figure 7.76: Please estimate the ability of the following channels to cater to individual consumer needs?
Figure 7.77: What do you think are the most common nutritional factors that make some consumers avoid a product?
Figure 7.78: What are the most common ethical factors that make some consumers avoid a product?
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