Technological enablers for managing broadcasting content (Technology Focus)

This brief highlights the key technological developments that are set to transform the broadcast value chain. As competition increases in the broadcasting sector, market players are looking to ensure that they implement strategies and technologies to help them remain competitive. This includes reducing costs, boosting efficiency and expanding services through implementing effective technology.



Report Highlights
There are a variety of benefits that arise from the transition towards centralized architectures including the ability to establish parallel workflows without creating multiple copies of a specific media asset. Asset management systems are one of the most important applications in the modern broadcast infrastructure environment. The movement towards a MAM system essentially transforms physical handling of media content to an automation-assisted method of handling media content.


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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Major advantages exist for non-linear workflows in broadcast production architectures 2
Traditional production architectures limit the effectiveness of content transportation 2
Primarily server-based systems can create production silos and unnecessary asset duplication 3
Reducing inefficiencies through centralized architecture solutions 3
Challenges with the transition towards HD content: bit rates and encoders 5
Integrating HD and SD into the same workflows 5
Effective MAM is essential for handling content within production workflows 6
Ingesting video for HD and multi-channel distribution: the trouble with formats 6
MAM is a key toolkit to enhance operational efficiencies 6
Establishing an effective MAM system through careful analysis and planning 7
Open standards, particularly MXF, represent a significant opportunity to boost productivity 7
Aligning business IT and broadcast engineering for competitive advantage 7
Building a core integrated infrastructure for IT and business alignment 8
Utilizing SOA to bridge the gap between business and IT goals 9
ACTIONS 10
Understanding new languages: highlighting IT, broadcasting and business demands will prove crucial 10
APPENDIX 11
Definitions 11
Methodology 12
Further reading 12
Ask the analyst 12
Datamonitor consulting 12
Disclaimer 12

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Figure 1: Basic overview of centralized storage-based production and workflows 4
Figure 2: HD video input standards 5
Figure 3: The alignment gap between business goals and IT infrastructure 8

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