Technology priorities in media H2 2007 (Databook)

Introduction

This databook from the Technology Trends service helps vendors to understand technology investment priorities in media. The data has been drawn from interviews with 51 IT managers conducted in H2 2007.

Scope

Datamonitor has interviewed 500 IT decision makers about their investment in 8 core enterprise technologies. Interviews have been conducted with IT decision makers to gain an understanding of their attitudes to, and adoption of, various technologies. The interviews have been spread evenly across 8 geographical markets and span 10 vertical markets and 5 enterprise size bands.

Highlights

Over the course of 2007, Datamonitor is publishing over 100 databooks with Technology Trends data cut by technology, vertical market, geography and size band.

Reasons to Purchase

Gain insight into key technology investment patterns and trends in target markets. Understand evolving customer IT budgets, attitudes to technology adoption, technology decision-making processes, and perception of technology vendors. Enable your sales, marketing and product teams to address your IT audience.

Report Highlights

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
TECHNOLOGY PRIORITIES IN MEDIA 5
Media organizations’ preferred approach to buying enterprise applications 5
Media organizations’ preferred approach to buying business intelligence solutions 7
Media organizations’ preferred approach to buying security solutions 9
Media organizations’ preferred approach to buying content management solutions 11
Media organizations’ preferred approach to buying mobility solutions 13
Media organizations’ preferred approach to buying IT systems management solutions 15
Media organizations’ preferred approach to buying voice/data convergence solutions 17
Media organizations’ preferred approach to buying desktop management solutions 19
Size of investment in single biggest IT project in budget year 2007 21
Area of investment for single biggest IT project in budget year 2007 23
Technologies that media organizations are currently outsourcing 25
Technologies that media organizations are considering outsourcing in the next 6 months 27
Technologies that media organizations are considering outsourcing in 6 months to 2 years time 29
APPENDIX 31
Breakdown of the Technology Trends sample by geography 31
Breakdown of the Technology Trends sample by company size 33
Breakdown of the Technology Trends sample by company revenue 35
Further reading 37
Ask the analyst 37
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LIST OF FIGURES
Figure 1: Technologies that media organizations currently have or use 5
Figure 2: Technologies where media organizations are considering investment in the next 6 months 7
Figure 3: Technologies where media organizations are considering investment in 6 months to 2 years time 9
Figure 4: Media organizations’ preferred approach to buying enterprise applications 11
Figure 5: Media organizations’ preferred approach to buying business intelligence solutions 13
Figure 6: Media organizations’ preferred approach to buying security solutions 15
Figure 7: Media organizations’ preferred approach to buying content management solutions 17
Figure 8: Media organizations’ preferred approach to buying mobility solutions 19
Figure 9: Media organizations’ preferred approach to buying IT systems management solutions 21
Figure 10: Media organizations’ preferred approach to buying voice/data convergence solutions 23
Figure 11: Media organizations’ preferred approach to buying desktop management solutions 25
Figure 12: Size of investment in single biggest IT project in budget year 2007 27
Figure 13: Area of investment for single biggest IT project in budget year 2007 29
Figure 14: Breakdown of the Technology Trends sample by geography 34
Figure 15: Breakdown of the Technology Trends sample by company size 36
Figure 16: Breakdown of the Technology Trends sample by company revenue 38
LIST OF TABLES
Table 1: Technologies that media organizations currently have or use 6
Table 2: Technologies where media organizations are considering investment in the next 6 months 8
Table 3: Technologies where media organizations are considering investment in 6 months to 2 years time 10
Table 4: Media organizations’ preferred approach to buying enterprise applications 12
Table 5: Media organizations’ preferred approach to buying business intelligence solutions 14
Table 6: Media organizations’ preferred approach to buying security solutions 16
Table 7: Media organizations’ preferred approach to buying content management solutions 18
Table 8: Media organizations’ preferred approach to buying mobility solutions 20
Table 9: Media organizations’ preferred approach to buying IT systems management solutions 22
Table 10: Media organizations’ preferred approach to buying voice/data convergence solutions 24
Table 11: Media organizations’ preferred approach to buying desktop management solutions 26
Table 12: Size of investment in single biggest IT project in budget year 2007 28
Table 13: Area of investment for single biggest IT project in budget year 2007 30
Table 14: Breakdown of the Technology Trends sample by geography 35
Table 15: Breakdown of the Technology Trends sample by company size 37
Table 16: Breakdown of the Technology Trends sample by company revenue 39
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