Technology Requirements of Retailers in Emerging Markets. A Case Study on Russia. (Strategic Focus)

Introduction

The Russian retail market recorded outstanding growth in 2007 but since the economic downturn took hold in Russia, the outlook seems bleak. This report will look at the obstacles facing Russian retailers and how technology can assist in overcoming these country-specific obstacles. It will also outline the size of the markets for retail technology and discuss the leading players in the sector.

Scope

*An overview of the Russian retail along with discussion about the future of the sector.

*Outline of the retail technology in Russia, specifically focusing on the leading domestic and international vendors and service providers.

*Highlights the technology being delopyed by the leading retailers in the market.

*Provides recommendations for successful market entry.

Highlights

As the credit crunch impacted global market, the years of immense growth in Russia ended. Consumers have stopped spending and retail sales are suffering. Moreover, retailers are facing competition from international retail market entrants which see the growth potential in Russia in the not too distant the future.

Expansion is the only way to compete, be it through consolidation, moving into smaller Russian cities or by selling through new channels. Technology will be required to help with this expansion.

Ovum believes technology and services suppliers targeting retailers with expansion strategies will benefit from huge gains in the future. However, steps should be taken to ensure successful markets entry. Partnering with local providers will ensure vendors are familiar with the nuances of the Russian retail sector.

Reasons to Purchase

*Learn about Russian retail and the requirements for technology the sector.

*Understand the difficulties surrounding Russian market entry from the point of view of both retailers and retail technology and services providers.


Report Highlights

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Key Messages 2
First key message 2
Second key message 2
Third key message 2
Market Opportunity 5
The Russian retail boom is over, for now 5
The Russian retail sector has problems but shows great growth potential 8
Opportunities for technology lie in retail expansion 11
Profile of technology in the retail sector 16
Ovum forecasts for Russian retail technology 16
RETAIL BUSINESS PROFILES 23
Domestic retailers 23
International retailer profiles 26
Competitive Landscape 29
Profiles of domestic vendors and service providers 29
Profiles of international vendors 30
Go to Market 33
Recommendations 34
APPENDIX 34
Definitions 35
Methodology 35
Further reading 35
Ask the analyst 35
Ovum consulting 36
Disclaimer 36


TABLE OF FIGURES
Figure 1: The fluctuating price of oil (May 2007 to May 2009) 6
Figure 2: Russian retail expenditure 2003 – 2008e 8
Figure 3: Russian regional population density 12
Figure 5: Multichannel retail in Russia in 2009 - 2010 13
Figure 4: Russia consumer broadband forecast 2009–14 14
Figure 6: Russian retail, wholesale and logistics forecasts for the overall IT hardware sector for 2008 - 2014 17
Figure 7: Russian retail. wholesale and logistics forecasts for segments of hardware sector 2008 - 2014 18
Figure 8: Revenue for IT applications in retail, wholesale and distribution in Russia 19
Figure 9: IT Services Revenue in Russia, Retail, Wholesale and Distribution, 2007-2013 20
Figure 10: Russian unified communications market revenue forecast by verticals 2007 - 2013 21
Figure 11: Russian expansion of three leading international players 26

TABLE OF TABLES
Table 2: Russian retail expenditure 2003 – 2008e 8
Table 3: Russian consumer broadband forecast 2009 - 2014 14
Table 4: Russian retail, wholesale and logistics forecasts for the overall IT hardware sector for 2008 - 2014 18
Table 5: Russian retail. wholesale and logistics forecasts for segments of hardware sector 2008 - 2014 19
Table 6: Revenue for IT applications in retail, wholesale and distribution in Russia 20
Table 7: TypeTableTitleHere 21
Table 8: TypeTableTitleHere 22



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TABLE OF TABLES
Table 2: Russian retail expenditure 2003 – 2008e 8
Table 3: Russian consumer broadband forecast 2009 - 2014 14
Table 4: Russian retail, wholesale and logistics forecasts for the overall IT hardware sector for 2008 - 2014 18
Table 5: Russian retail. wholesale and logistics forecasts for segments of hardware sector 2008 - 2014 19
Table 6: Revenue for IT applications in retail, wholesale and distribution in Russia 20
Table 7: TypeTableTitleHere 21
Table 8: TypeTableTitleHere 22


TABLE OF FIGURES
Figure 1: The fluctuating price of oil (May 2007 to May 2009) 6
Figure 2: Russian retail expenditure 2003 – 2008e 8
Figure 3: Russian regional population density 12
Figure 5: Multichannel retail in Russia in 2009 - 2010 13
Figure 4: Russia consumer broadband forecast 2009–14 14
Figure 6: Russian retail, wholesale and logistics forecasts for the overall IT hardware sector for 2008 - 2014 17
Figure 7: Russian retail. wholesale and logistics forecasts for segments of hardware sector 2008 - 2014 18
Figure 8: Revenue for IT applications in retail, wholesale and distribution in Russia 19
Figure 9: IT Services Revenue in Russia, Retail, Wholesale and Distribution, 2007-2013 20
Figure 10: Russian unified communications market revenue forecast by verticals 2007 - 2013 21
Figure 11: Russian expansion of three leading international players 26


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