Telecommunications: Italy Industry Guide

Datamonitor's Telecommunications: Italy Industry Guide is an essential resource for top-level data and analysis covering the Italy Telecommunications industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Communications Equipment, Fixed Line Telecoms, Internet Access, Mobile Phones and Wireless Telecommunication Services

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Communications Equipment, Fixed Line Telecoms, Internet Access, Mobile Phones and Wireless Telecommunication Services

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Communications Equipment, Fixed Line Telecoms, Internet Access, Mobile Phones and Wireless Telecommunication Services

Highlights

* The Italian mobile phone market generated total revenues of $4.5 billion in 2008, representing a compound annual growth rate (CAGR) of 2.6% for the period spanning 2004-2008.

* The Italian market generated total revenues of $21,913.1 million in 2008, representing a compound annual rate of change (CARC) of -0.3% for the period spanning 2004-2008.

* The Italian communications equipment market generated total revenues of $466.2 million in 2008, representing a compound annual growth rate (CAGR) of 1.6% for the period spanning 2004-2008.

* The Italian wireless telecommunication services market generated total revenues of $41 billion in 2008, representing a compound annual growth rate (CAGR) of 8.5% for the period spanning 2004-2008.

* The Italian internet access market generated total revenues of $6.2 billion in 2008, representing a compound annual growth rate (CAGR) of 13.9% for the period spanning 2004-2008.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research


Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 COMMUNICATIONS EQUIPMENT IN ITALY 11
1.1 Market Overview 11
1.2 Market Value 13
1.3 Market Segmentation I 14
1.4 Market Segmentation II 15
1.5 Five Forces Analysis 16
1.6 Market Forecasts 22
CHAPTER 2 FIXED LINE TELECOMS IN ITALY 23
2.1 Market Overview 23
2.2 Market Value 25
2.3 Market Volume 26
2.4 Market Segmentation I 27
2.5 Market Segmentation II 28
2.6 Market Share 29
2.7 Five Forces Analysis 30
2.8 Market Forecasts 36
CHAPTER 3 INTERNET ACCESS IN ITALY 38
3.1 Market Overview 38
3.2 Market Value 40
3.3 Market Volume 41
3.4 Market Segmentation 42
3.5 Five Forces Analysis 43
3.6 Market Forecasts 50
CHAPTER 4 MOBILE PHONES IN ITALY 52
4.1 Market Overview 52
4.2 Market Value 54
4.3 Market Volume 55
4.4 Market Segmentation 56
4.5 Five Forces Analysis 57
4.6 Market Forecasts 64
CHAPTER 5 WIRELESS TELECOMMUNICATION SERVICES IN ITALY 66
5.1 Market Overview 66
5.2 Market Value 68
5.3 Market Volume 69
5.4 Market Segmentation 70
5.5 Market Share 71
5.6 Five Forces Analysis 72
5.7 Market Forecasts 82
CHAPTER 6 MACROECONOMIC INDICATORS 84
CHAPTER 7 APPENDIX 86
7.1 Data Research Methodology 86


LIST OF TABLES
Table 1: Italy Communications Equipment Market Value: $ billion, 2003-2007 13
Table 2: Italy Communications Equipment Market Segmentation I: % Share, by Value, 2007 14
Table 3: Italy Communications Equipment Market Segmentation II: % Share, by Value, 2007 15
Table 4: Italy Communications Equipment Market Value Forecast: $ billion, 2007-2012 22
Table 5: Italy Fixed Line Telecoms Market Value: $ billion, 2003-2007 25
Table 6: Italy Fixed Line Telecoms Market Volume: Fixed-line phones million, 2003-2007 26
Table 7: Italy Fixed Line Telecoms Market Segmentation I: % Share, by Value, 2007 27
Table 8: Italy Fixed Line Telecoms Market Segmentation II: % Share, by Value, 2007 28
Table 9: Italy Fixed Line Telecoms Market Share: % Share, by Value, 2007 29
Table 10: Italy Fixed Line Telecoms Market Value Forecast: $ billion, 2007-2012 36
Table 11: Italy Fixed Line Telecoms Market Volume Forecast: Fixed-line phones million, 2007-2012 37
Table 12: Italy Internet Access Market Value: $ billion, 2004-2008 40
Table 13: Italy Internet Access Market Volume: Number of internet subscribers million, 2004-2008 41
Table 14: Italy Internet Access Market Segmentation: % Share, by Value, 2008 42
Table 15: Italy Internet Access Market Value Forecast: $ billion, 2008-2013 50
Table 16: Italy Internet Access Market Volume Forecast: Number of internet subscribers million, 2008-2013 51
Table 17: Italy Mobile Phones Market Value: $ million, 2003-2007 54
Table 18: Italy Mobile Phones Market Volume: Units million, 2003-2007 55
Table 19: Italy Mobile Phones Market Segmentation: % Share, by Value, 2007 56
Table 20: Italy Mobile Phones Market Value Forecast: $ million, 2007-2012 64
Table 21: Italy Mobile Phones Market Volume Forecast: Units million, 2007-2012 65
Table 22: Italy Wireless Telecommunication Services Market Value: $ billion, 2004-2008 68
Table 23: Italy Wireless Telecommunication Services Market Volume: Subscribers million, 2004-2008 69
Table 24: Italy Wireless Telecommunication Services Market Segmentation: % Share, by Value, 2008 70
Table 25: Italy Wireless Telecommunication Services Market Share: % Share, by Volume, 2008 71
Table 26: Italy Wireless Telecommunication Services Market Value Forecast: $ billion, 2008-2013 82
Table 27: Italy Wireless Telecommunication Services Market Volume Forecast: Subscribers million, 2008-2013 83
Table 28: Italy Size of Population (million) , 2004-2008 84
Table 29: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 84
Table 30: Italy Inflation, 2004-2008 85
Table 31: Italy Exchange Rate, 2004-2008 85

LIST OF FIGURES
Figure 1: Italy Communications Equipment Market Value: $ billion, 2003-2007 13
Figure 2: Italy Communications Equipment Market Segmentation I: % Share, by Value, 2007 14
Figure 3: Italy Communications Equipment Market Segmentation II: % Share, by Value, 2007 15
Figure 4: Forces Driving Competition in Communications Equipment Market in Italy, 2007 16
Figure 5: Drivers of Buyer Power in the Communications Equipment Market in Italy, 2007 17
Figure 6: Drivers of Supplier Power in the Communications Equipment Market in Italy, 2007 18
Figure 7: Factors Influencing the Likelihood of New Entrants in the Communications Equipment Market in Italy, 2007 19
Figure 8: Factors Influencing the Threat of Substitutes in the Communications Equipment Market in Italy, 2007 20
Figure 9: Drivers of Degree of Rivalry in the Communications Equipment Market in Italy, 2007 21
Figure 10: Italy Communications Equipment Market Value Forecast: $ billion, 2007-2012 22
Figure 11: Italy Fixed Line Telecoms Market Value: $ billion, 2003-2007 25
Figure 12: Italy Fixed Line Telecoms Market Volume: Fixed-line phones million, 2003-2007 26
Figure 13: Italy Fixed Line Telecoms Market Segmentation I: % Share, by Value, 2007 27
Figure 14: Italy Fixed Line Telecoms Market Segmentation II: % Share, by Value, 2007 28
Figure 15: Italy Fixed Line Telecoms Market Share: % Share, by Value, 2007 29
Figure 16: Forces Driving Competition in the Fixed Line Telecoms Market in Italy, 2007 30
Figure 17: Drivers of Buyer Power in the Fixed Line Telecoms Market in Italy, 2007 31
Figure 18: Drivers of Supplier Power in the Fixed Line Telecoms Market in Italy, 2007 32
Figure 19: Factors Influencing the Likelihood of New Entrants in the Fixed Line Telecoms Market in Italy, 2007 33
Figure 20: Factors Influencing the Threat of Substitutes in the Fixed Line Telecoms Market in Italy, 2007 34
Figure 21: Drivers of Degree of Rivalry in the Fixed Line Telecoms Market in Italy, 2007 35
Figure 22: Italy Fixed Line Telecoms Market Value Forecast: $ billion, 2007-2012 36
Figure 23: Italy Fixed Line Telecoms Market Volume Forecast: Fixed-line phones million, 2007-2012 37
Figure 24: Italy Internet Access Market Value: $ billion, 2004-2008 40
Figure 25: Italy Internet Access Market Volume: Number of internet subscribers million, 2004-2008 41
Figure 26: Italy Internet Access Market Segmentation: % Share, by Value, 2008 42
Figure 27: Forces Driving Competition in the Internet Access Market in Italy, 2008 43
Figure 28: Drivers of Buyer Power in the Internet Access Market in Italy, 2008 45
Figure 29: Drivers of Supplier Power in the Internet Access Market in Italy, 2008 46
Figure 30: Factors Influencing the Likelihood of New Entrants in the Internet Access Market in Italy, 2008 47
Figure 31: Factors Influencing the Threat of Substitutes in the Internet Access Market in Italy, 2008 48
Figure 32: Drivers of Degree of Rivalry in the Internet Access Market in Italy, 2008 49
Figure 33: Italy Internet Access Market Value Forecast: $ billion, 2008-2013 50
Figure 34: Italy Internet Access Market Volume Forecast: Number of internet subscribers million, 2008-2013 51
Figure 35: Italy Mobile Phones Market Value: $ million, 2003-2007 54
Figure 36: Italy Mobile Phones Market Volume: Units million, 2003-2007 55
Figure 37: Italy Mobile Phones Market Segmentation: % Share, by Value, 2007 56
Figure 38: Forces Driving Competition in the Mobile Phones Market in Italy 57
Figure 39: Drivers of Buyer Power in the Mobile Phones Market in Italy 58
Figure 40: Drivers of Supplier Power in the Mobile Phones Market in Itly 59
Figure 41: Factors Influencing the Likelihood of New Entrants in the Mobile Phones Market in Italy 60
Figure 42: Factors Influencing the Threat of Substitutes in the Mobile Phones Market in Italy 62
Figure 43: Drivers of Degree of Rivalry in the Mobile Phones Market in Italy 63
Figure 44: Italy Mobile Phones Market Value Forecast: $ million, 2007-2012 64
Figure 45: Italy Mobile Phones Market Volume Forecast: Units million, 2007-2012 65
Figure 46: Italy Wireless Telecommunication Services Market Value: $ billion, 2004-2008 68
Figure 47: Italy Wireless Telecommunication Services Market Volume: Subscribers million, 2004-2008 69
Figure 48: Italy Wireless Telecommunication Services Market Segmentation: % Share, by Value, 2008 70
Figure 49: Italy Wireless Telecommunication Services Market Share: % Share, by Volume, 2008 71
Figure 50: Forces Driving Competition in the Wireless Telecommunication Services Market in Italy, 2008 72
Figure 51: Drivers of Buyer Power in the Wireless Telecommunication Services Market in Italy, 2008 74
Figure 52: Drivers of Supplier Power in the Wireless Telecommunication Services Market in Italy, 2008 76
Figure 53: Factors Influencing the Likelihood of New Entrants in the Wireless Telecommunication Services Market in Italy, 2008 78
Figure 54: Factors Influencing the Threat of Substitutes in the Wireless Telecommunication Services Market in Italy, 2008 79
Figure 55: Drivers of Degree of Rivalry in the Wireless Telecommunication Services Market in Italy, 2008 80
Figure 56: Italy Wireless Telecommunication Services Market Value Forecast: $ billion, 2008-2013 82
Figure 57: Italy Wireless Telecommunication Services Market Volume Forecast: Subscribers million, 2008-2013 83

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