Tequila & Mezcal in the US to 2014 (Spirits)

Introduction

This databook provides key data and information on the Tequila & Mezcal in the US (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The tequila & mezcal category was valued at $2,714.6m in 2009, representing a CAGR of 4.6% since 2004.
*By the end of 2014, the tequila & mezcal category will be worth $3,412.3m, with an expected CAGR of 4.7% between 2009 and 2014.
*The tequila & mezcal market volume totaled 97.1 million liters in 2009, representing a CAGR of 3.5% since 2004.
*By the end of 2014, the tequila & mezcal market will total 116.1 million liters, with an expected CAGR of 3.6% between 2009 and 2014.
*Diageo plc is the market leader with a 33.7% share of the market.
Tequila & Mezcal in the US (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tequila & mezcal 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Tequila & Mezcal 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company and brand share analysis 13
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Tequila & mezcal, US, value ($m), 2004?14 10
Figure 2: Tequila & mezcal, US, volume (liters, million), 2004?14 12
Figure 3: Tequila & mezcal, US, company share by volume (%), 2008?09 15
Figure 4: Tequila & mezcal, US, distribution channels by volume (%), 2008?09 18
Figure 5: Annual data review process 27

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions 3
Table 2: Tequila & Mezcal distribution channels 4
Table 3: Tequila & mezcal, US, value ($m), 2004?09 9
Table 4: Tequila & mezcal, US, value forecast ($m), 2009?14 10
Table 5: Tequila & mezcal, US, volume (liters, million), 2004?09 11
Table 6: Tequila & mezcal, US, volume forecast (liters, million), 2009?14 12
Table 7: Tequila & mezcal, US, brand share by volume (%), 2008?09 13
Table 8: Tequila & mezcal, US, volume by brand (liters, million), 2008?09 14
Table 9: Tequila & mezcal, US, company share by volume (%), 2008?09 16
Table 10: Tequila & mezcal, US, volume by company (liters, million), 2008?09 16
Table 11: Tequila & mezcal, US, distribution channels by volume (%), 2008?09 17
Table 12: Tequila & mezcal, US, volume by distribution channel (liters, million), 2008?09 17
Table 13: Tequila & mezcal, US, expenditure per capita ($), 2004?09 19
Table 14: Tequila & mezcal, US, forecast expenditure per capita ($), 2009?14 19
Table 15: Tequila & mezcal, US, consumption per capita (liters), 2004?09 20
Table 16: Tequila & mezcal, US, forecast consumption per capita (liters), 2009?14 20
Table 17: US population, by age group, 2004?09 (millions) 21
Table 18: US population forecast, by age group, 2009?14 (millions) 22
Table 19: US population, by gender, 2004?09 (millions) 22
Table 20: US population forecast, by gender, 2009?14 (millions) 23
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 23
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 23
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 24
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 25: US consumer price index, 2004?09 (2000=100) 25
Table 26: US consumer price index, 2009?14 (2000=100) 25



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