Tequila & Mezcal in France to 2014 (Spirits)

Introduction

This databook provides key data and information on the Tequila & Mezcal in France (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The tequila & mezcal category was valued at €87.8m ($128.6m) in 2009, representing a CAGR of 14.5% since 2004.
*By the end of 2014, the tequila & mezcal category will be worth €131.3m ($192.4m), with an expected CAGR of 8.4% between 2009 and 2014.
*The tequila & mezcal market volume totaled 2.9 million liters in 2009, representing a CAGR of 12.1% since 2004.
*By the end of 2014, the tequila & mezcal market will total 4 million liters, with an expected CAGR of 6.7% between 2009 and 2014.
*Marie Brizard & Roger International is the market leader with a 27.7% share of the market.
Tequila & Mezcal in France (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tequila & mezcal 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Tequila & Mezcal 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32

LIST OF FIGURES
Figure 1: Tequila & mezcal, France, value (€m), 2004?14 10
Figure 2: Tequila & mezcal, France, volume (liters, million), 2004?14 13
Figure 3: Tequila & mezcal, France, company share by volume (%), 2008?09 16
Figure 4: Tequila & mezcal, France, distribution channels by volume (%), 2008?09 19
Figure 5: Annual data review process 29

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions 3
Table 2: Tequila & Mezcal distribution channels 4
Table 3: Tequila & mezcal, France, value (€m), 2004?09 9
Table 4: Tequila & mezcal, France, value forecast (€m), 2009?14 10
Table 5: Tequila & mezcal, France, value ($m), 2004?09 11
Table 6: Tequila & mezcal, France, value forecast ($m), 2009?14 11
Table 7: Tequila & mezcal, France, volume (liters, million), 2004?09 12
Table 8: Tequila & mezcal, France, volume forecast (liters, million), 2009?14 13
Table 9: Tequila & mezcal, France, brand share by volume (%), 2008?09 14
Table 10: Tequila & mezcal, France, volume by brand (liters, million), 2008?09 15
Table 11: Tequila & mezcal, France, company share by volume (%), 2008?09 17
Table 12: Tequila & mezcal, France, volume by company (liters, million), 2008?09 17
Table 13: Tequila & mezcal, France, distribution channels by volume (%), 2008?09 18
Table 14: Tequila & mezcal, France, volume by distribution channel (liters, million), 2008?09 18
Table 15: Tequila & mezcal, France, expenditure per capita (€), 2004?09 20
Table 16: Tequila & mezcal, France, forecast expenditure per capita (€), 2009?14 20
Table 17: Tequila & mezcal, France, expenditure per capita ($), 2004?09 21
Table 18: Tequila & mezcal, France, forecast expenditure per capita ($), 2009?14 21
Table 19: Tequila & mezcal, France, consumption per capita (liters), 2004?09 22
Table 20: Tequila & mezcal, France, forecast consumption per capita (liters), 2009?14 22
Table 21: France population, by age group, 2004?09 (millions) 23
Table 22: France population forecast, by age group, 2009?14 (millions) 24
Table 23: France population, by gender, 2004?09 (millions) 24
Table 24: France population forecast, by gender, 2009?14 (millions) 25
Table 25: France nominal GDP, 2004?09 (€bn, nominal prices) 25
Table 26: France nominal GDP forecast, 2009?14 (€bn, nominal prices) 25
Table 27: France real GDP, 2004?09 (€bn, 2000 prices) 26
Table 28: France real GDP forecast, 2009?14 (€bn, 2000 prices) 26
Table 29: France real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: France real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: France consumer price index, 2004?09 (2000=100) 27
Table 32: France consumer price index, 2009?14 (2000=100) 27


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