Tequila & Mezcal Market in Romania to 2014 (Spirits)

Introduction

Tequila & Mezcal Market in Romania to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Romanian tequila & mezcal market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the tequila & mezcal market in Romania and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The tequila & mezcal market in Romania increased at a compound annual growth rate of 5.5% between 2004 and 2009.
• Leading player in tequila & mezcal market in Romania is Fortune Brands, Inc.


Key questions answered

• Which will be the fastest growing segment within the tequila & mezcal market in Romania?
• How will the forecast growth differ from the historic growth exhibited by the tequila & mezcal market in Romania?
• Which company accounted for the largest share of the Romanian tequila & mezcal market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tequila & mezcal 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Tequila & Mezcal 9
Value analysis (Romanian New Leu), 2004?09 9
Value analysis (Romanian New Leu ), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Tequila & mezcal, Romania, value (RONm), 2004?14 10
Figure 2: Tequila & mezcal, Romania, volume (liters, million), 2004?14 13
Figure 3: Tequila & mezcal, Romania, company share by volume (%), 2008?09 15
Figure 4: Tequila & mezcal, Romania, distribution channels by volume (%), 2008?09 18
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions 3
Table 2: Tequila & Mezcal distribution channels 4
Table 3: Tequila & mezcal, Romania, value (RONm), 2004?09 9
Table 4: Tequila & mezcal, Romania, value forecast (RONm), 2009?14 10
Table 5: Tequila & mezcal, Romania, value ($m), 2004?09 11
Table 6: Tequila & mezcal, Romania, value forecast ($m), 2009?14 11
Table 7: Tequila & mezcal, Romania, volume (liters, million), 2004?09 12
Table 8: Tequila & mezcal, Romania, volume forecast (liters, million), 2009?14 13
Table 9: Tequila & mezcal, Romania, brand share by volume (%), 2008?09 14
Table 10: Tequila & mezcal, Romania, volume by brand (liters, million), 2008?09 14
Table 11: Tequila & mezcal, Romania, company share by volume (%), 2008?09 16
Table 12: Tequila & mezcal, Romania, volume by company (liters, million), 2008?09 16
Table 13: Tequila & mezcal, Romania, distribution channels by volume (%), 2008?09 17
Table 14: Tequila & mezcal, Romania, volume by distribution channel (liters, million), 2008?09 17
Table 15: Tequila & mezcal, Romania, expenditure per capita (RON), 2004?09 19
Table 16: Tequila & mezcal, Romania, forecast expenditure per capita (RON), 2009?14 19
Table 17: Tequila & mezcal, Romania, expenditure per capita ($), 2004?09 20
Table 18: Tequila & mezcal, Romania, forecast expenditure per capita ($), 2009?14 20
Table 19: Tequila & mezcal, Romania, consumption per capita (liters), 2004?09 21
Table 20: Tequila & mezcal, Romania, forecast consumption per capita (liters), 2009?14 21
Table 21: Romania population, by age group, 2004?09 (millions) 22
Table 22: Romania population forecast, by age group, 2009?14 (millions) 23
Table 23: Romania population, by gender, 2004?09 (millions) 23
Table 24: Romania population forecast, by gender, 2009?14 (millions) 24
Table 25: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 24
Table 26: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 24
Table 27: Romania real GDP, 2004?09 (RONbn, 2000 prices) 25
Table 28: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 25
Table 29: Romania real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Romania consumer price index, 2004?09 (2000=100) 26
Table 32: Romania consumer price index, 2009?14 (2000=100) 26


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