Tequila & Mezcal Market in Spain to 2014 (Spirits)

Introduction

Tequila & Mezcal Market in Spain to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Spanish tequila & mezcal market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the tequila & mezcal market in Spain and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The tequila & mezcal market in Spain increased at a compound annual growth rate of 26% between 2004 and 2009.
• Leading player in tequila & mezcal market in Spain is Diageo plc.


Key questions answered

• Which will be the fastest growing segment within the tequila & mezcal market in Spain?
• How will the forecast growth differ from the historic growth exhibited by the tequila & mezcal market in Spain?
• Which company accounted for the largest share of the Spanish tequila & mezcal market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tequila & mezcal 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Tequila & Mezcal 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Tequila & mezcal, Spain, value (€m), 2004?14 10
Figure 2: Tequila & mezcal, Spain, volume (liters, million), 2004?14 13
Figure 3: Tequila & mezcal, Spain, distribution channels by volume (%), 2008?09 17
Figure 4: Annual data review process 27

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions 3
Table 2: Tequila & Mezcal distribution channels 4
Table 3: Tequila & mezcal, Spain, value (€m), 2004?09 9
Table 4: Tequila & mezcal, Spain, value forecast (€m), 2009?14 10
Table 5: Tequila & mezcal, Spain, value ($m), 2004?09 11
Table 6: Tequila & mezcal, Spain, value forecast ($m), 2009?14 11
Table 7: Tequila & mezcal, Spain, volume (liters, million), 2004?09 12
Table 8: Tequila & mezcal, Spain, volume forecast (liters, million), 2009?14 13
Table 9: Tequila & mezcal, Spain, brand share by volume (%), 2008?09 14
Table 10: Tequila & mezcal, Spain, volume by brand (liters, million), 2008?09 14
Table 11: Tequila & mezcal, Spain, company share by volume (%), 2008?09 15
Table 12: Tequila & mezcal, Spain, volume by company (liters, million), 2008?09 15
Table 13: Tequila & mezcal, Spain, distribution channels by volume (%), 2008?09 16
Table 14: Tequila & mezcal, Spain, volume by distribution channel (liters, million), 2008?09 16
Table 15: Tequila & mezcal, Spain, expenditure per capita (€), 2004?09 18
Table 16: Tequila & mezcal, Spain, forecast expenditure per capita (€), 2009?14 18
Table 17: Tequila & mezcal, Spain, expenditure per capita ($), 2004?09 19
Table 18: Tequila & mezcal, Spain, forecast expenditure per capita ($), 2009?14 19
Table 19: Tequila & mezcal, Spain, consumption per capita (liters), 2004?09 20
Table 20: Tequila & mezcal, Spain, forecast consumption per capita (liters), 2009?14 20
Table 21: Spain population, by age group, 2004?09 (millions) 21
Table 22: Spain population forecast, by age group, 2009?14 (millions) 22
Table 23: Spain population, by gender, 2004?09 (millions) 22
Table 24: Spain population forecast, by gender, 2009?14 (millions) 23
Table 25: Spain nominal GDP, 2004?09 (€bn, nominal prices) 23
Table 26: Spain nominal GDP forecast, 2009?14 (€bn, nominal prices) 23
Table 27: Spain real GDP, 2004?09 (€bn, 2000 prices) 24
Table 28: Spain real GDP forecast, 2009?14 (€bn, 2000 prices) 24
Table 29: Spain real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Spain real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Spain consumer price index, 2004?09 (2000=100) 25
Table 32: Spain consumer price index, 2009?14 (2000=100) 25


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