Tequila & Mezcal Market in Western Europe to 2014 (Spirits)

Introduction

Tequila & Mezcal Market in Western Europe to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Western Europe tequila & mezcal market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the tequila & mezcal market in Western Europe and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The tequila & mezcal market in Western Europe increased at a compound annual growth rate of 8.5% between 2004 and 2009.
• Leading player in tequila & mezcal market in Western Europe is Diageo plc.


Key questions answered

• Which will be the fastest growing segment within the tequila & mezcal market in Western Europe?
• How will the forecast growth differ from the historic growth exhibited by the tequila & mezcal market in Western Europe?
• Which company accounted for the largest share of the Western Europe tequila & mezcal market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tequila & mezcal 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Tequila & Mezcal 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 10
Volume analysis, 2009?14 11
Company share analysis 12
Distribution analysis 15
Expenditure and consumption per capita 17
Chapter 4 Research Methodology 19
Methodology overview 19
Secondary research 20
Market modeling 21
Creating an initial data model 21
Revising the initial data model 21
Creating a final estimate 22
Creating demographic value splits 22
Primary research 22
Data finalization 23
Ongoing research 23

LIST OF FIGURES
Figure 1: Tequila & mezcal, Western Europe, value ($m), 2004?14 9
Figure 2: Tequila & mezcal, Western Europe, volume (liters, million), 2004?14 11
Figure 3: Tequila & mezcal, Western Europe, company share (top five companies) by volume (%), 2008?09 14
Figure 4: Tequila & mezcal, Western Europe, distribution channels by volume (%), 2008?09 16
Figure 5: Annual data review process 20

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions 3
Table 2: Tequila & Mezcal distribution channels 4
Table 3: Tequila & mezcal, Western Europe, value ($m), 2004?09 8
Table 4: Tequila & mezcal, Western Europe, value forecast ($m), 2009?14 9
Table 5: Tequila & mezcal, Western Europe, volume (liters, million), 2004?09 10
Table 6: Tequila & mezcal, Western Europe, volume forecast (liters, million), 2009?14 11
Table 7: Tequila & mezcal, Western Europe, company share (top 20 companies) by volume (%), 2008?09 12
Table 8: Tequila & mezcal, Western Europe, volume by company (liters, million), 2008?09 13
Table 9: Tequila & mezcal, Western Europe, distribution channels by volume (%), 2008?09 15
Table 10: Tequila & mezcal, Western Europe, volume by distribution channel (liters, million), 2008?09 15
Table 11: Tequila & mezcal, Western Europe, expenditure per capita ($), 2004?09 17
Table 12: Tequila & mezcal, Western Europe, forecast expenditure per capita ($), 2009?14 17
Table 13: Tequila & mezcal, Western Europe, consumption per capita (liters), 2004?09 18
Table 14: Tequila & mezcal, Western Europe, forecast consumption per capita (liters), 2009?14 18


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