Tequila & Mezcal in Middle East and Africa to 2014 (Spirits)

Introduction

This databook provides key data and information on the Tequila & Mezcal in Middle East and Africa (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The tequila & mezcal category was valued at $37.7m in 2009, representing a CAGR of 5.6% since 2004.
*By the end of 2014, the tequila & mezcal category will be worth $47.3m, with an expected CAGR of 4.7% between 2009 and 2014.
*The tequila & mezcal market volume totaled 2.2 million liters in 2009, representing a CAGR of 6.2% since 2004.
*By the end of 2014, the tequila & mezcal market will total 2.8 million liters, with an expected CAGR of 4.4% between 2009 and 2014.
*Diageo plc is the market leader with an 18% share of the market.
Tequila & Mezcal in Middle East and Africa (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tequila & mezcal 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Tequila & Mezcal 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 10
Volume analysis, 2009?14 11
Company share analysis 12
Distribution analysis 14
Expenditure and consumption per capita 16
Chapter 4 Research Methodology 18
Methodology overview 18
Secondary research 19
Market modeling 20
Creating an initial data model 20
Revising the initial data model 20
Creating a final estimate 21
Creating demographic value splits 21
Primary research 21
Data finalization 22
Ongoing research 22

LIST OF FIGURES
Figure 1: Tequila & mezcal, Middle East and Africa, value ($m), 2004?14 9
Figure 2: Tequila & mezcal, Middle East and Africa, volume (liters, million), 2004?14 11
Figure 3: Tequila & mezcal, Middle East and Africa, company share by volume (%), 2008?09 13
Figure 4: Tequila & mezcal, Middle East and Africa, distribution channels by volume (%), 2008?09 15
Figure 5: Annual data review process 19

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions 3
Table 2: Tequila & Mezcal distribution channels 4
Table 3: Tequila & mezcal, Middle East and Africa, value ($m), 2004?09 8
Table 4: Tequila & mezcal, Middle East and Africa, value forecast ($m), 2009?14 9
Table 5: Tequila & mezcal, Middle East and Africa, volume (liters, million), 2004?09 10
Table 6: Tequila & mezcal, Middle East and Africa, volume forecast (liters, million), 2009?14 11
Table 7: Tequila & mezcal, Middle East and Africa, company share by volume (%), 2008?09 12
Table 8: Tequila & mezcal, Middle East and Africa, volume by company (liters, million), 2008?09 12
Table 9: Tequila & mezcal, Middle East and Africa, distribution channels by volume (%), 2008?09 14
Table 10: Tequila & mezcal, Middle East and Africa, volume by distribution channel (liters, million), 2008?09 14
Table 11: Tequila & mezcal, Middle East and Africa, expenditure per capita ($), 2004?09 16
Table 12: Tequila & mezcal, Middle East and Africa, forecast expenditure per capita ($), 2009?14 16
Table 13: Tequila & mezcal, Middle East and Africa, consumption per capita (liters), 2004?09 17
Table 14: Tequila & mezcal, Middle East and Africa, forecast consumption per capita (liters), 2009?14 17


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