Tequila & Mezcal in Uruguay to 2014 (Spirits)

Introduction

This databook provides key data and information on the Tequila & Mezcal in Uruguay (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The tequila & mezcal category was valued at UYU22.6m ($1.1m) in 2009, representing a negative CAGR of 1.4% since 2004.
*By the end of 2014, the tequila & mezcal category will be worth UYU23.7m ($1.1m), with an expected CAGR of 1% between 2009 and 2014.
*The tequila & mezcal market volume totaled 0.1 million liters in 2009, representing a CAGR of 0.2% since 2004.
*By the end of 2014, the tequila & mezcal market will total 0.1 million liters, with an expected CAGR of 0.3% between 2009 and 2014.
Tequila & Mezcal in Uruguay (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tequila & mezcal 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Tequila & Mezcal 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Tequila & mezcal, Uruguay, value (UYUm), 2004?14 10
Figure 2: Tequila & mezcal, Uruguay, volume (liters, million), 2004?14 13
Figure 3: Tequila & mezcal, Uruguay, distribution channels by volume (%), 2008?09 17
Figure 4: Annual data review process 27

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions 3
Table 2: Tequila & Mezcal distribution channels 4
Table 3: Tequila & mezcal, Uruguay, value (UYUm), 2004?09 9
Table 4: Tequila & mezcal, Uruguay, value forecast (UYUm), 2009?14 10
Table 5: Tequila & mezcal, Uruguay, value ($m), 2004?09 11
Table 6: Tequila & mezcal, Uruguay, value forecast ($m), 2009?14 11
Table 7: Tequila & mezcal, Uruguay, volume (liters, million), 2004?09 12
Table 8: Tequila & mezcal, Uruguay, volume forecast (liters, million), 2009?14 13
Table 9: Tequila & mezcal, Uruguay, brand share by volume (%), 2008?09 14
Table 10: Tequila & mezcal, Uruguay, volume by brand (liters, million), 2008?09 14
Table 11: Tequila & mezcal, Uruguay, company share by volume (%), 2008?09 15
Table 12: Tequila & mezcal, Uruguay, volume by company (liters, million), 2008?09 15
Table 13: Tequila & mezcal, Uruguay, distribution channels by volume (%), 2008?09 16
Table 14: Tequila & mezcal, Uruguay, volume by distribution channel (liters, million), 2008?09 16
Table 15: Tequila & mezcal, Uruguay, expenditure per capita (UYU), 2004?09 18
Table 16: Tequila & mezcal, Uruguay, forecast expenditure per capita (UYU), 2009?14 18
Table 17: Tequila & mezcal, Uruguay, expenditure per capita ($), 2004?09 19
Table 18: Tequila & mezcal, Uruguay, forecast expenditure per capita ($), 2009?14 19
Table 19: Tequila & mezcal, Uruguay, consumption per capita (liters), 2004?09 20
Table 20: Tequila & mezcal, Uruguay, forecast consumption per capita (liters), 2009?14 20
Table 21: Uruguay population, by age group, 2004?09 (millions) 21
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 22
Table 23: Uruguay population, by gender, 2004?09 (millions) 22
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 23
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 23
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 23
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 24
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 24
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 25
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 25



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