Tobacco in Australia to 2013

Introduction

This databook provides key data and information on the tobacco market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Australia increased at a compound annual growth rate of 3% between 2003 and 2008.

The cigarettes category led the tobacco market in Australia, accounting for a share of 92.7%.

The leading players in Australian tobacco market include Philip Morris International,British American Tobacco Plc and Imperial Tobacco Group Plc.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 25
Volume Analysis, 2008?13 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Philip Morris International Inc. 36
British American Tobacco plc 38
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 40
Value Analysis, 2003?08 40
Value Analysis, 2008?13 41
Value Analysis, US$ 2003?08 43
Value Analysis, US$ 2008?13 43
Volume Analysis, 2003?08 45
Volume Analysis, 2008?13 46
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 56
Value Analysis, 2003?08 56
Value Analysis, 2008?13 57
Value Analysis, US$ 2003?08 59
Value Analysis, US$ 2008?13 59
Volume Analysis, 2003?08 61
Volume Analysis, 2008?13 62
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 73
Value Analysis, 2003?08 73
Value Analysis, 2008?13 74
Value Analysis, US$ 2003?08 76
Value Analysis, US$ 2008?13 76
Volume Analysis, 2003?08 78
Volume Analysis, 2008?13 79
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 95
Market Share 100
Chapter 9 NEW PRODUCT DEVELOPMENT 101
Product launches over time 101
Recent product launches 102
Chapter 10 AUSTRALIA SOCIOECONOMIC PROFILE 103
Country Overview 103
Key Facts 104
Political Overview 105
Economic Overview 106
Chapter 11 AUSTRALIA MACROECONOMIC PROFILE 107
Macroeconomic Indicators 107
Chapter 12 RESEARCH METHODOLOGY 112
Methodology overview 112
Secondary research 113
Market modeling 114
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 13 APPENDIX 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117
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LIST OF FIGURES
Figure 1: Australia tobacco value and value forecast, 2003?13 (AUD m, nominal prices) 22
Figure 2: Australia tobacco category growth comparison, by value, 2003?13 24
Figure 3: Australia tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 27
Figure 4: Australia tobacco distribution channels, by value, 2007?08 (%) 32
Figure 5: Australia cigarettes value and value forecast, 2003?13 (AUD m, nominal prices) 42
Figure 6: Australia cigarettes category growth comparison, by value, 2003?13 44
Figure 7: Australia cigarettes volume and volume forecast, 2003?13 (Pieces m) 47
Figure 8: Australia cigarettes category growth comparison, by volume, 2003?13 47
Figure 9: Australia cigarettes distribution channels, by value, 2007?08 (%) 52
Figure 10: Australia cigars and cigarillos value and value forecast, 2003?13 (AUD m, nominal prices) 58
Figure 11: Australia cigars and cigarillos category growth comparison, by value, 2003?13 60
Figure 12: Australia cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 63
Figure 13: Australia cigars and cigarillos category growth comparison, by volume, 2003?13 64
Figure 14: Australia cigars and cigarillos company share, by value, 2007?08 (%) 66
Figure 15: Australia cigars and cigarillos distribution channels, by value, 2007?08 (%) 69
Figure 16: Australia loose tobacco value and value forecast, 2003?13 (AUD m, nominal prices) 75
Figure 17: Australia loose tobacco category growth comparison, by value, 2003?13 77
Figure 18: Australia loose tobacco volume and volume forecast, 2003?13 (Kg m) 80
Figure 19: Australia loose tobacco category growth comparison, by volume, 2003?13 81
Figure 20: Australia loose tobacco company share, by value, 2007?08 (%) 83
Figure 21: Australia loose tobacco distribution channels, by value, 2007?08 (%) 86
Figure 22: Global tobacco market split (value terms, 2008) – Top 5 countries 91
Figure 23: Global tobacco market value, 2003–08 (Top 5 countries) 94
Figure 24: Global tobacco market split (volume terms, 2008) – Top 5 countries 96
Figure 25: Global tobacco market volume, 2003–08 (Top 5 countries) 99
Figure 26: Map of Australia 104
Figure 27: Annual data review process 113
LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Australia tobacco value, 2003?08 (AUD m, nominal prices) 20
Table 4: Australia tobacco value forecast, 2008?13 (AUD m, nominal prices) 21
Table 5: Australia tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Australia tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Australia tobacco volume, 2003?08 (Kg/Pieces m) 25
Table 8: Australia tobacco volume forecast, 2008?13 (Kg/Pieces m) 26
Table 9: Australia tobacco brand share, by value, 2007?08 (%) 28
Table 10: Australia tobacco value, by brand 2007?08 (AUD m nominal prices) 29
Table 11: Australia tobacco company share by value, 2007?08 (%) 30
Table 12: Australia tobacco value, by company, 2007?08 (AUD m nominal prices) 30
Table 13: Australia tobacco distribution channels, by value, 2007?08 (%) 31
Table 14: Australia tobacco value, by distribution channel, 2007?08 (AUD m nominal prices) 31
Table 15: Australia tobacco expenditure per capita, 2003?08 (AUD, nominal prices) 33
Table 16: Australia tobacco forecast expenditure per capita, 2008?13 (AUD, nominal prices) 33
Table 17: Australia tobacco expenditure per capita, 2003?08 (US$ nominal prices) 34
Table 18: Australia tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 34
Table 19: Australia tobacco consumption per capita, 2003?08 (Kg/Pieces) 35
Table 20: Australia tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 35
Table 21: Philip Morris International Inc. Key Facts 36
Table 22: British American Tobacco plc Key Facts 38
Table 23: Australia cigarettes value, 2003?08 (AUD m, nominal prices) 40
Table 24: Australia cigarettes value forecast, 2008?13 (AUD m, nominal prices) 41
Table 25: Australia cigarettes value, 2003?08 (US$ m nominal prices) 43
Table 26: Australia cigarettes value forecast, 2008?13 (US$ m nominal prices) 43
Table 27: Australia cigarettes volume, 2003?08 (Pieces m) 45
Table 28: Australia cigarettes volume forecast, 2008?13 (Pieces m) 46
Table 29: Australia cigarettes brand share, by value, 2007?08 (%) 48
Table 30: Australia cigarettes value, by brand 2007?08 (AUD m nominal prices) 49
Table 31: Australia cigarettes company share by value, 2007?08 (%) 50
Table 32: Australia cigarettes value, by company, 2007?08 (AUD m nominal prices) 50
Table 33: Australia cigarettes distribution channels, by value, 2007?08 (%) 51
Table 34: Australia cigarettes value, by distribution channel, 2007?08 (AUD m nominal prices) 51
Table 35: Australia cigarettes expenditure per capita, 2003?08 (AUD, nominal prices) 53
Table 36: Australia cigarettes forecast expenditure per capita, 2008?13 (AUD, nominal prices) 53
Table 37: Australia cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 54
Table 38: Australia cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 54
Table 39: Australia cigarettes consumption per capita, 2003?08 (Pieces) 55
Table 40: Australia cigarettes forecast consumption per capita, 2008?13 (Pieces) 55
Table 41: Australia cigars and cigarillos value, 2003?08 (AUD m, nominal prices) 56
Table 42: Australia cigars and cigarillos value forecast, 2008?13 (AUD m, nominal prices) 57
Table 43: Australia cigars and cigarillos value, 2003?08 (US$ m nominal prices) 59
Table 44: Australia cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 59
Table 45: Australia cigars and cigarillos volume, 2003?08 (Pieces m) 61
Table 46: Australia cigars and cigarillos volume forecast, 2008?13 (Pieces m) 62
Table 47: Australia cigars and cigarillos brand share, by value, 2007?08 (%) 65
Table 48: Australia cigars and cigarillos value, by brand 2007?08 (AUD m nominal prices) 65
Table 49: Australia cigars and cigarillos company share by value, 2007?08 (%) 67
Table 50: Australia cigars and cigarillos value, by company, 2007?08 (AUD m nominal prices) 67
Table 51: Australia cigars and cigarillos distribution channels, by value, 2007?08 (%) 68
Table 52: Australia cigars and cigarillos value, by distribution channel, 2007?08 (AUD m nominal prices) 68
Table 53: Australia cigars and cigarillos expenditure per capita, 2003?08 (AUD, nominal prices) 70
Table 54: Australia cigars and cigarillos forecast expenditure per capita, 2008?13 (AUD, nominal prices) 70
Table 55: Australia cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 71
Table 56: Australia cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 71
Table 57: Australia cigars and cigarillos consumption per capita, 2003?08 (Pieces) 72
Table 58: Australia cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 72
Table 59: Australia loose tobacco value, 2003?08 (AUD m, nominal prices) 73
Table 60: Australia loose tobacco value forecast, 2008?13 (AUD m, nominal prices) 74
Table 61: Australia loose tobacco value, 2003?08 (US$ m nominal prices) 76
Table 62: Australia loose tobacco value forecast, 2008?13 (US$ m nominal prices) 76
Table 63: Australia loose tobacco volume, 2003?08 (Kg m) 78
Table 64: Australia loose tobacco volume forecast, 2008?13 (Kg m) 79
Table 65: Australia loose tobacco brand share, by value, 2007?08 (%) 82
Table 66: Australia loose tobacco value, by brand 2007?08 (AUD m nominal prices) 82
Table 67: Australia loose tobacco company share by value, 2007?08 (%) 84
Table 68: Australia loose tobacco value, by company, 2007?08 (AUD m nominal prices) 84
Table 69: Australia loose tobacco distribution channels, by value, 2007?08 (%) 85
Table 70: Australia loose tobacco value, by distribution channel, 2007?08 (AUD m nominal prices) 85
Table 71: Australia loose tobacco expenditure per capita, 2003?08 (AUD, nominal prices) 87
Table 72: Australia loose tobacco forecast expenditure per capita, 2008?13 (AUD, nominal prices) 87
Table 73: Australia loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 88
Table 74: Australia loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 88
Table 75: Australia loose tobacco consumption per capita, 2003?08 (Kg) 89
Table 76: Australia loose tobacco forecast consumption per capita, 2008?13 (Kg) 89
Table 77: Global tobacco market value, 2008 90
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 93
Table 79: Global tobacco market volume, 2008 95
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 98
Table 81: Leading players - Top 5 countries 100
Table 82: Australia tobacco new product launches reports, by company 2008 101
Table 83: Australia tobacco new product launches SKUs, by company 2008 101
Table 84: Australia tobacco new product launches (reports), by flavor and fragrances 2008 102
Table 85: Australia tobacco new product launches (reports) 102
Table 86: Australia Key Facts 104
Table 87: Australia population, by age group, 2003?08 (millions) 107
Table 88: Australia population forecast, by age group, 2008?13 (millions) 108
Table 89: Australia population, by gender, 2003?08 (millions) 108
Table 90: Australia population forecast, by gender, 2008?13 (millions) 109
Table 91: Australia nominal GDP, 2003?08 (AUD bn, nominal prices) 109
Table 92: Australia nominal GDP forecast, 2008?13 (AUD bn, nominal prices) 109
Table 93: Australia real GDP, 2003?08 (AUD bn, 2000 prices) 110
Table 94: Australia real GDP forecast, 2008?13 (AUD bn, 2000 prices) 110
Table 95: Australia real GDP, 2003?08 (US$ bn, 2000 prices) 110
Table 96: Australia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 111
Table 97: Australia consumer price index, 2003?08 (2000=100) 111
Table 98: Australia consumer price index, 2008?13 (2000=100) 111
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