Tobacco in Brazil to 2013

Introduction

This databook provides key data and information on the tobacco market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Brazil increased at a compound annual growth rate of 6.2% between 2003 and 2008.

The cigarettes category led the tobacco market in Brazil, accounting for a share of 97.8%.

The leading players in Brazilian tobacco market include Souza Cruz,Philip Morris International and British American Tobacco Plc.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 25
Volume Analysis, 2008?13 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Souza Cruz SA 36
Philip Morris International Inc. 38
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 40
Value Analysis, 2003?08 40
Value Analysis, 2008?13 41
Value Analysis, US$ 2003?08 43
Value Analysis, US$ 2008?13 43
Volume Analysis, 2003?08 45
Volume Analysis, 2008?13 46
Company and Brand Share Analysis 49
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 56
Value Analysis, 2003?08 56
Value Analysis, 2008?13 57
Value Analysis, US$ 2003?08 59
Value Analysis, US$ 2008?13 59
Volume Analysis, 2003?08 61
Volume Analysis, 2008?13 62
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 73
Value Analysis, 2003?08 73
Value Analysis, 2008?13 74
Value Analysis, US$ 2003?08 76
Value Analysis, US$ 2008?13 76
Volume Analysis, 2003?08 78
Volume Analysis, 2008?13 79
Company and Brand Share Analysis 82
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 COUNTRY COMPARISON 89
Value 89
Volume 94
Market Share 99
Chapter 9 NEW PRODUCT DEVELOPMENT 100
Product launches over time 100
Recent product launches 102
Chapter 10 BRAZIL SOCIOECONOMIC PROFILE 103
Country Overview 103
Key Facts 105
Political Overview 106
Economic Overview 107
Chapter 11 BRAZIL MACROECONOMIC PROFILE 108
Macroeconomic Indicators 108
Chapter 12 RESEARCH METHODOLOGY 113
Methodology overview 113
Secondary research 114
Market modeling 115
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 APPENDIX 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118
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LIST OF FIGURES
Figure 1: Brazil tobacco value and value forecast, 2003?13 (BRL m, nominal prices) 22
Figure 2: Brazil tobacco category growth comparison, by value, 2003?13 24
Figure 3: Brazil tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 27
Figure 4: Brazil tobacco distribution channels, by value, 2007?08 (%) 32
Figure 5: Brazil cigarettes value and value forecast, 2003?13 (BRL m, nominal prices) 42
Figure 6: Brazil cigarettes category growth comparison, by value, 2003?13 44
Figure 7: Brazil cigarettes volume and volume forecast, 2003?13 (Pieces m) 47
Figure 8: Brazil cigarettes category growth comparison, by volume, 2003?13 48
Figure 9: Brazil cigarettes distribution channels, by value, 2007?08 (%) 52
Figure 10: Brazil cigars and cigarillos value and value forecast, 2003?13 (BRL m, nominal prices) 58
Figure 11: Brazil cigars and cigarillos category growth comparison, by value, 2003?13 60
Figure 12: Brazil cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 63
Figure 13: Brazil cigars and cigarillos category growth comparison, by volume, 2003?13 64
Figure 14: Brazil cigars and cigarillos company share, by value, 2007?08 (%) 66
Figure 15: Brazil cigars and cigarillos distribution channels, by value, 2007?08 (%) 69
Figure 16: Brazil loose tobacco value and value forecast, 2003?13 (BRL m, nominal prices) 75
Figure 17: Brazil loose tobacco category growth comparison, by value, 2003?13 77
Figure 18: Brazil loose tobacco volume and volume forecast, 2003?13 (Kg m) 80
Figure 19: Brazil loose tobacco category growth comparison, by volume, 2003?13 81
Figure 20: Brazil loose tobacco distribution channels, by value, 2007?08 (%) 85
Figure 21: Global tobacco market split (value terms, 2008) – Top 5 countries 90
Figure 22: Global tobacco market value, 2003–08 (Top 5 countries) 93
Figure 23: Global tobacco market split (volume terms, 2008) – Top 5 countries 95
Figure 24: Global tobacco market volume, 2003–08 (Top 5 countries) 98
Figure 25: Map of Brazil 105
Figure 26: Annual data review process 114
LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Brazil tobacco value, 2003?08 (BRL m, nominal prices) 20
Table 4: Brazil tobacco value forecast, 2008?13 (BRL m, nominal prices) 21
Table 5: Brazil tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Brazil tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Brazil tobacco volume, 2003?08 (Kg/Pieces m) 25
Table 8: Brazil tobacco volume forecast, 2008?13 (Kg/Pieces m) 26
Table 9: Brazil tobacco brand share, by value, 2007?08 (%) 28
Table 10: Brazil tobacco value, by brand 2007?08 (BRL m nominal prices) 29
Table 11: Brazil tobacco company share by value, 2007?08 (%) 30
Table 12: Brazil tobacco value, by company, 2007?08 (BRL m nominal prices) 30
Table 13: Brazil tobacco distribution channels, by value, 2007?08 (%) 31
Table 14: Brazil tobacco value, by distribution channel, 2007?08 (BRL m nominal prices) 31
Table 15: Brazil tobacco expenditure per capita, 2003?08 (BRL, nominal prices) 33
Table 16: Brazil tobacco forecast expenditure per capita, 2008?13 (BRL, nominal prices) 33
Table 17: Brazil tobacco expenditure per capita, 2003?08 (US$ nominal prices) 34
Table 18: Brazil tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 34
Table 19: Brazil tobacco consumption per capita, 2003?08 (Kg/Pieces) 35
Table 20: Brazil tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 35
Table 21: Souza Cruz SA Key Facts 36
Table 22: Philip Morris International Inc. Key Facts 38
Table 23: Brazil cigarettes value, 2003?08 (BRL m, nominal prices) 40
Table 24: Brazil cigarettes value forecast, 2008?13 (BRL m, nominal prices) 41
Table 25: Brazil cigarettes value, 2003?08 (US$ m nominal prices) 43
Table 26: Brazil cigarettes value forecast, 2008?13 (US$ m nominal prices) 43
Table 27: Brazil cigarettes volume, 2003?08 (Pieces m) 45
Table 28: Brazil cigarettes volume forecast, 2008?13 (Pieces m) 46
Table 29: Brazil cigarettes brand share, by value, 2007?08 (%) 49
Table 30: Brazil cigarettes value, by brand 2007?08 (BRL m nominal prices) 49
Table 31: Brazil cigarettes company share by value, 2007?08 (%) 50
Table 32: Brazil cigarettes value, by company, 2007?08 (BRL m nominal prices) 50
Table 33: Brazil cigarettes distribution channels, by value, 2007?08 (%) 51
Table 34: Brazil cigarettes value, by distribution channel, 2007?08 (BRL m nominal prices) 51
Table 35: Brazil cigarettes expenditure per capita, 2003?08 (BRL, nominal prices) 53
Table 36: Brazil cigarettes forecast expenditure per capita, 2008?13 (BRL, nominal prices) 53
Table 37: Brazil cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 54
Table 38: Brazil cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 54
Table 39: Brazil cigarettes consumption per capita, 2003?08 (Pieces) 55
Table 40: Brazil cigarettes forecast consumption per capita, 2008?13 (Pieces) 55
Table 41: Brazil cigars and cigarillos value, 2003?08 (BRL m, nominal prices) 56
Table 42: Brazil cigars and cigarillos value forecast, 2008?13 (BRL m, nominal prices) 57
Table 43: Brazil cigars and cigarillos value, 2003?08 (US$ m nominal prices) 59
Table 44: Brazil cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 59
Table 45: Brazil cigars and cigarillos volume, 2003?08 (Pieces m) 61
Table 46: Brazil cigars and cigarillos volume forecast, 2008?13 (Pieces m) 62
Table 47: Brazil cigars and cigarillos brand share, by value, 2007?08 (%) 65
Table 48: Brazil cigars and cigarillos value, by brand 2007?08 (BRL m nominal prices) 65
Table 49: Brazil cigars and cigarillos company share by value, 2007?08 (%) 67
Table 50: Brazil cigars and cigarillos value, by company, 2007?08 (BRL m nominal prices) 67
Table 51: Brazil cigars and cigarillos distribution channels, by value, 2007?08 (%) 68
Table 52: Brazil cigars and cigarillos value, by distribution channel, 2007?08 (BRL m nominal prices) 68
Table 53: Brazil cigars and cigarillos expenditure per capita, 2003?08 (BRL, nominal prices) 70
Table 54: Brazil cigars and cigarillos forecast expenditure per capita, 2008?13 (BRL, nominal prices) 70
Table 55: Brazil cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 71
Table 56: Brazil cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 71
Table 57: Brazil cigars and cigarillos consumption per capita, 2003?08 (Pieces) 72
Table 58: Brazil cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 72
Table 59: Brazil loose tobacco value, 2003?08 (BRL m, nominal prices) 73
Table 60: Brazil loose tobacco value forecast, 2008?13 (BRL m, nominal prices) 74
Table 61: Brazil loose tobacco value, 2003?08 (US$ m nominal prices) 76
Table 62: Brazil loose tobacco value forecast, 2008?13 (US$ m nominal prices) 76
Table 63: Brazil loose tobacco volume, 2003?08 (Kg m) 78
Table 64: Brazil loose tobacco volume forecast, 2008?13 (Kg m) 79
Table 65: Brazil loose tobacco brand share, by value, 2007?08 (%) 82
Table 66: Brazil loose tobacco value, by brand 2007?08 (BRL m nominal prices) 82
Table 67: Brazil loose tobacco company share by value, 2007?08 (%) 83
Table 68: Brazil loose tobacco value, by company, 2007?08 (BRL m nominal prices) 83
Table 69: Brazil loose tobacco distribution channels, by value, 2007?08 (%) 84
Table 70: Brazil loose tobacco value, by distribution channel, 2007?08 (BRL m nominal prices) 84
Table 71: Brazil loose tobacco expenditure per capita, 2003?08 (BRL, nominal prices) 86
Table 72: Brazil loose tobacco forecast expenditure per capita, 2008?13 (BRL, nominal prices) 86
Table 73: Brazil loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 87
Table 74: Brazil loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 87
Table 75: Brazil loose tobacco consumption per capita, 2003?08 (Kg) 88
Table 76: Brazil loose tobacco forecast consumption per capita, 2008?13 (Kg) 88
Table 77: Global tobacco market value, 2008 89
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 92
Table 79: Global tobacco market volume, 2008 94
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 97
Table 81: Leading players - Top 5 countries 99
Table 82: Brazil tobacco new product launches reports, by company 2008 100
Table 83: Brazil tobacco new product launches SKUs, by company 2008 100
Table 84: Brazil tobacco new product launches (reports), by flavor and fragrances 2008 101
Table 85: Brazil tobacco new product launches (reports), by Ingredients 2008 101
Table 86: Brazil tobacco new product launches (reports), by Package tags or Claims 2008 102
Table 87: Brazil tobacco new product launches (reports) - Recent 5 launches (2008) 102
Table 88: Brazil Key Facts 105
Table 89: Brazil population, by age group, 2003?08 (millions) 108
Table 90: Brazil population forecast, by age group, 2008?13 (millions) 109
Table 91: Brazil population, by gender, 2003?08 (millions) 109
Table 92: Brazil population forecast, by gender, 2008?13 (millions) 110
Table 93: Brazil nominal GDP, 2003?08 (BRL bn, nominal prices) 110
Table 94: Brazil nominal GDP forecast, 2008?13 (BRL bn, nominal prices) 110
Table 95: Brazil real GDP, 2003?08 (BRL bn, 2000 prices) 111
Table 96: Brazil real GDP forecast, 2008?13 (BRL bn, 2000 prices) 111
Table 97: Brazil real GDP, 2003?08 (US$ bn, 2000 prices) 111
Table 98: Brazil real GDP forecast, 2008?13 (US$ bn, 2000 prices) 112
Table 99: Brazil consumer price index, 2003?08 (2000=100) 112
Table 100: Brazil consumer price index, 2008?13 (2000=100) 112
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