Tobacco in Canada to 2013

Introduction

This databook provides key data and information on the tobacco market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Canada decreased at a compound annual growth rate of 0.2% between 2003 and 2008.

The cigarettes category led the tobacco market in Canada, accounting for a share of 95.7%.

The leading players in Canadian tobacco market include British American Tobacco plc, Japan Tobacco Inc.and Philip Morris International.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Summary category level - Chewing tobacco 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003?08 21
Value Analysis, 2008?13 22
Value Analysis, US$ 2003?08 24
Value Analysis, US$ 2008?13 24
Volume Analysis, 2003?08 26
Volume Analysis, 2008?13 27
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
British American Tobacco plc 38
Japan Tobacco, Inc. 40
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 42
Value Analysis, 2003?08 42
Value Analysis, 2008?13 43
Value Analysis, US$ 2003?08 45
Value Analysis, US$ 2008?13 45
Volume Analysis, 2003?08 47
Volume Analysis, 2008?13 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 59
Value Analysis, 2003?08 59
Value Analysis, 2008?13 60
Value Analysis, US$ 2003?08 62
Value Analysis, US$ 2008?13 62
Volume Analysis, 2003?08 64
Volume Analysis, 2008?13 65
Company and Brand Share Analysis 68
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 75
Value Analysis, 2003?08 75
Value Analysis, 2008?13 76
Value Analysis, US$ 2003?08 78
Value Analysis, US$ 2008?13 78
Volume Analysis, 2003?08 80
Volume Analysis, 2008?13 81
Company and Brand Share Analysis 84
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 8 CATEGORY ANALYSIS - CHEWING TOBACCO 91
Value Analysis, 2003?08 91
Value Analysis, 2008?13 92
Value Analysis, US$ 2003?08 94
Value Analysis, US$ 2008?13 94
Volume Analysis, 2003?08 95
Volume Analysis, 2008?13 96
Company and Brand Share Analysis 98
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 9 COUNTRY COMPARISON 105
Value 105
Volume 110
Market Share 115
Chapter 10 NEW PRODUCT DEVELOPMENT 116
Product launches over time 116
Recent product launches 118
Chapter 11 CANADA SOCIOECONOMIC PROFILE 119
Country Overview 119
Key Facts 120
Political Overview 121
Economic Overview 122
Chapter 12 CANADA MACROECONOMIC PROFILE 123
Macroeconomic Indicators 123
Chapter 13 RESEARCH METHODOLOGY 128
Methodology overview 128
Secondary research 129
Market modeling 130
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 14 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133
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LIST OF FIGURES
Figure 1: Canada tobacco value and value forecast, 2003?13 (CAD m, nominal prices) 23
Figure 2: Canada tobacco category growth comparison, by value, 2003?13 25
Figure 3: Canada tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 28
Figure 4: Canada tobacco company share, by value, 2007?08 (%) 31
Figure 5: Canada tobacco distribution channels, by value, 2007?08 (%) 34
Figure 6: Canada cigarettes value and value forecast, 2003?13 (CAD m, nominal prices) 44
Figure 7: Canada cigarettes category growth comparison, by value, 2003?13 46
Figure 8: Canada cigarettes volume and volume forecast, 2003?13 (Pieces m) 49
Figure 9: Canada cigarettes category growth comparison, by volume, 2003?13 50
Figure 10: Canada cigarettes company share, by value, 2007?08 (%) 52
Figure 11: Canada cigarettes distribution channels, by value, 2007?08 (%) 55
Figure 12: Canada cigars and cigarillos value and value forecast, 2003?13 (CAD m, nominal prices) 61
Figure 13: Canada cigars and cigarillos category growth comparison, by value, 2003?13 63
Figure 14: Canada cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 66
Figure 15: Canada cigars and cigarillos category growth comparison, by volume, 2003?13 67
Figure 16: Canada cigars and cigarillos distribution channels, by value, 2007?08 (%) 71
Figure 17: Canada loose tobacco value and value forecast, 2003?13 (CAD m, nominal prices) 77
Figure 18: Canada loose tobacco category growth comparison, by value, 2003?13 79
Figure 19: Canada loose tobacco volume and volume forecast, 2003?13 (Kg m) 82
Figure 20: Canada loose tobacco category growth comparison, by volume, 2003?13 83
Figure 21: Canada loose tobacco distribution channels, by value, 2007?08 (%) 87
Figure 22: Canada chewing tobacco value and value forecast, 2003?13 (CAD m, nominal prices) 93
Figure 23: Canada chewing tobacco volume and volume forecast, 2003?13 (Kg m) 97
Figure 24: Canada chewing tobacco distribution channels, by value, 2007?08 (%) 101
Figure 25: Global tobacco market split (value terms, 2008) – Top 5 countries 106
Figure 26: Global tobacco market value, 2003–08 (Top 5 countries) 109
Figure 27: Global tobacco market split (volume terms, 2008) – Top 5 countries 111
Figure 28: Global tobacco market volume, 2003–08 (Top 5 countries) 114
Figure 29: Map of Canada 120
Figure 30: Annual data review process 129
LIST OF TABLES
Table 1: Tobacco category definitions 9
Table 2: Tobacco distribution channels 10
Table 3: Canada tobacco value, 2003?08 (CAD m, nominal prices) 21
Table 4: Canada tobacco value forecast, 2008?13 (CAD m, nominal prices) 22
Table 5: Canada tobacco value, 2003?08 (US$ m nominal prices) 24
Table 6: Canada tobacco value forecast, 2008?13 (US$ m nominal prices) 24
Table 7: Canada tobacco volume, 2003?08 (Kg/Pieces m) 26
Table 8: Canada tobacco volume forecast, 2008?13 (Kg/Pieces m) 27
Table 9: Canada tobacco brand share, by value, 2007?08 (%) 29
Table 10: Canada tobacco value, by brand 2007?08 (CAD m nominal prices) 30
Table 11: Canada tobacco company share by value, 2007?08 (%) 32
Table 12: Canada tobacco value, by company, 2007?08 (CAD m nominal prices) 32
Table 13: Canada tobacco distribution channels, by value, 2007?08 (%) 33
Table 14: Canada tobacco value, by distribution channel, 2007?08 (CAD m nominal prices) 33
Table 15: Canada tobacco expenditure per capita, 2003?08 (CAD, nominal prices) 35
Table 16: Canada tobacco forecast expenditure per capita, 2008?13 (CAD, nominal prices) 35
Table 17: Canada tobacco expenditure per capita, 2003?08 (US$ nominal prices) 36
Table 18: Canada tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 36
Table 19: Canada tobacco consumption per capita, 2003?08 (Kg/Pieces) 37
Table 20: Canada tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 37
Table 21: British American Tobacco plc Key Facts 38
Table 22: Japan Tobacco, Inc. Key Facts 40
Table 23: Canada cigarettes value, 2003?08 (CAD m, nominal prices) 42
Table 24: Canada cigarettes value forecast, 2008?13 (CAD m, nominal prices) 43
Table 25: Canada cigarettes value, 2003?08 (US$ m nominal prices) 45
Table 26: Canada cigarettes value forecast, 2008?13 (US$ m nominal prices) 45
Table 27: Canada cigarettes volume, 2003?08 (Pieces m) 47
Table 28: Canada cigarettes volume forecast, 2008?13 (Pieces m) 48
Table 29: Canada cigarettes brand share, by value, 2007?08 (%) 51
Table 30: Canada cigarettes value, by brand 2007?08 (CAD m nominal prices) 51
Table 31: Canada cigarettes company share by value, 2007?08 (%) 53
Table 32: Canada cigarettes value, by company, 2007?08 (CAD m nominal prices) 53
Table 33: Canada cigarettes distribution channels, by value, 2007?08 (%) 54
Table 34: Canada cigarettes value, by distribution channel, 2007?08 (CAD m nominal prices) 54
Table 35: Canada cigarettes expenditure per capita, 2003?08 (CAD, nominal prices) 56
Table 36: Canada cigarettes forecast expenditure per capita, 2008?13 (CAD, nominal prices) 56
Table 37: Canada cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 57
Table 38: Canada cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 57
Table 39: Canada cigarettes consumption per capita, 2003?08 (Pieces) 58
Table 40: Canada cigarettes forecast consumption per capita, 2008?13 (Pieces) 58
Table 41: Canada cigars and cigarillos value, 2003?08 (CAD m, nominal prices) 59
Table 42: Canada cigars and cigarillos value forecast, 2008?13 (CAD m, nominal prices) 60
Table 43: Canada cigars and cigarillos value, 2003?08 (US$ m nominal prices) 62
Table 44: Canada cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 62
Table 45: Canada cigars and cigarillos volume, 2003?08 (Pieces m) 64
Table 46: Canada cigars and cigarillos volume forecast, 2008?13 (Pieces m) 65
Table 47: Canada cigars and cigarillos brand share, by value, 2007?08 (%) 68
Table 48: Canada cigars and cigarillos value, by brand 2007?08 (CAD m nominal prices) 68
Table 49: Canada cigars and cigarillos company share by value, 2007?08 (%) 69
Table 50: Canada cigars and cigarillos value, by company, 2007?08 (CAD m nominal prices) 69
Table 51: Canada cigars and cigarillos distribution channels, by value, 2007?08 (%) 70
Table 52: Canada cigars and cigarillos value, by distribution channel, 2007?08 (CAD m nominal prices) 70
Table 53: Canada cigars and cigarillos expenditure per capita, 2003?08 (CAD, nominal prices) 72
Table 54: Canada cigars and cigarillos forecast expenditure per capita, 2008?13 (CAD, nominal prices) 72
Table 55: Canada cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 73
Table 56: Canada cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 73
Table 57: Canada cigars and cigarillos consumption per capita, 2003?08 (Pieces) 74
Table 58: Canada cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 74
Table 59: Canada loose tobacco value, 2003?08 (CAD m, nominal prices) 75
Table 60: Canada loose tobacco value forecast, 2008?13 (CAD m, nominal prices) 76
Table 61: Canada loose tobacco value, 2003?08 (US$ m nominal prices) 78
Table 62: Canada loose tobacco value forecast, 2008?13 (US$ m nominal prices) 78
Table 63: Canada loose tobacco volume, 2003?08 (Kg m) 80
Table 64: Canada loose tobacco volume forecast, 2008?13 (Kg m) 81
Table 65: Canada loose tobacco brand share, by value, 2007?08 (%) 84
Table 66: Canada loose tobacco value, by brand 2007?08 (CAD m nominal prices) 84
Table 67: Canada loose tobacco company share by value, 2007?08 (%) 85
Table 68: Canada loose tobacco value, by company, 2007?08 (CAD m nominal prices) 85
Table 69: Canada loose tobacco distribution channels, by value, 2007?08 (%) 86
Table 70: Canada loose tobacco value, by distribution channel, 2007?08 (CAD m nominal prices) 86
Table 71: Canada loose tobacco expenditure per capita, 2003?08 (CAD, nominal prices) 88
Table 72: Canada loose tobacco forecast expenditure per capita, 2008?13 (CAD, nominal prices) 88
Table 73: Canada loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 89
Table 74: Canada loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 89
Table 75: Canada loose tobacco consumption per capita, 2003?08 (Kg) 90
Table 76: Canada loose tobacco forecast consumption per capita, 2008?13 (Kg) 90
Table 77: Canada chewing tobacco value, 2003?08 (CAD m, nominal prices) 91
Table 78: Canada chewing tobacco value forecast, 2008?13 (CAD m, nominal prices) 92
Table 79: Canada chewing tobacco value, 2003?08 (US$ m nominal prices) 94
Table 80: Canada chewing tobacco value forecast, 2008?13 (US$ m nominal prices) 94
Table 81: Canada chewing tobacco volume, 2003?08 (Kg m) 95
Table 82: Canada chewing tobacco volume forecast, 2008?13 (Kg m) 96
Table 83: Canada chewing tobacco brand share, by value, 2007?08 (%) 98
Table 84: Canada chewing tobacco value, by brand 2007?08 (CAD m nominal prices) 98
Table 85: Canada chewing tobacco company share by value, 2007?08 (%) 99
Table 86: Canada chewing tobacco value, by company, 2007?08 (CAD m nominal prices) 99
Table 87: Canada chewing tobacco distribution channels, by value, 2007?08 (%) 100
Table 88: Canada chewing tobacco value, by distribution channel, 2007?08 (CAD m nominal prices) 100
Table 89: Canada chewing tobacco expenditure per capita, 2003?08 (CAD, nominal prices) 102
Table 90: Canada chewing tobacco forecast expenditure per capita, 2008?13 (CAD, nominal prices) 102
Table 91: Canada chewing tobacco expenditure per capita, 2003?08 (US$ nominal prices) 103
Table 92: Canada chewing tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 103
Table 93: Canada chewing tobacco consumption per capita, 2003?08 (Kg) 104
Table 94: Canada chewing tobacco forecast consumption per capita, 2008?13 (Kg) 104
Table 95: Global tobacco market value, 2008 105
Table 96: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 108
Table 97: Global tobacco market volume, 2008 110
Table 98: Global tobacco market split (volume terms, 2008) – Top 5 countries 113
Table 99: Leading players - Top 5 countries 115
Table 100: Canada tobacco new product launches reports, by company (Top 5 companies), 2008 116
Table 101: Canada tobacco new product launches SKUs, by company (Top 5 companies), 2008 116
Table 102: Canada tobacco new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 117
Table 103: Canada tobacco new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 117
Table 104: Canada tobacco new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 118
Table 105: Canada tobacco new product launches (reports) - Recent 5 launches (2008) 118
Table 106: Canada Key Facts 120
Table 107: Canada population, by age group, 2003?08 (millions) 123
Table 108: Canada population forecast, by age group, 2008?13 (millions) 124
Table 109: Canada population, by gender, 2003?08 (millions) 124
Table 110: Canada population forecast, by gender, 2008?13 (millions) 125
Table 111: Canada nominal GDP, 2003?08 (CAD bn, nominal prices) 125
Table 112: Canada nominal GDP forecast, 2008?13 (CAD bn, nominal prices) 125
Table 113: Canada real GDP, 2003?08 (CAD bn, 2000 prices) 126
Table 114: Canada real GDP forecast, 2008?13 (CAD bn, 2000 prices) 126
Table 115: Canada real GDP, 2003?08 (US$ bn, 2000 prices) 126
Table 116: Canada real GDP forecast, 2008?13 (US$ bn, 2000 prices) 127
Table 117: Canada consumer price index, 2003?08 (2000=100) 127
Table 118: Canada consumer price index, 2008?13 (2000=100) 127
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