Tobacco in Japan to 2013

Introduction

This databook provides key data and information on the tobacco market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for tobacco in Japan increased at a compound annual growth rate of 4.9% between 2003 and 2008.

The cigarettes category led the tobacco market in Japan, accounting for a share of 99%.

The leading players in Japanese tobacco market include Japan Tobacco Inc.,Philip Morris International and British American Tobacco Plc.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 24
Volume Analysis, 2008?13 25
Company and Brand Share Analysis 27
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Japan Tobacco, Inc. 35
Philip Morris International Inc. 37
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 39
Value Analysis, 2003?08 39
Value Analysis, 2008?13 40
Value Analysis, US$ 2003?08 42
Value Analysis, US$ 2008?13 42
Volume Analysis, 2003?08 44
Volume Analysis, 2008?13 45
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 56
Value Analysis, 2003?08 56
Value Analysis, 2008?13 57
Value Analysis, US$ 2003?08 59
Value Analysis, US$ 2008?13 59
Volume Analysis, 2003?08 61
Volume Analysis, 2008?13 62
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 73
Value Analysis, 2003?08 73
Value Analysis, 2008?13 74
Value Analysis, US$ 2003?08 76
Value Analysis, US$ 2008?13 76
Volume Analysis, 2003?08 78
Volume Analysis, 2008?13 79
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 95
Market Share 100
Chapter 9 NEW PRODUCT DEVELOPMENT 101
Product launches over time 101
Recent product launches 103
Chapter 10 JAPAN SOCIOECONOMIC PROFILE 104
Country Overview 104
Key Facts 105
Political Overview 106
Economic Overview 107
Chapter 11 JAPAN MACROECONOMIC PROFILE 108
Macroeconomic Indicators 108
Chapter 12 RESEARCH METHODOLOGY 113
Methodology overview 113
Secondary research 114
Market modeling 115
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 APPENDIX 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118
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LIST OF FIGURES
Figure 1: Japan tobacco value and value forecast, 2003?13 (JPY m, nominal prices) 22
Figure 2: Japan tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 26
Figure 3: Japan tobacco distribution channels, by value, 2007?08 (%) 31
Figure 4: Japan cigarettes value and value forecast, 2003?13 (JPY m, nominal prices) 41
Figure 5: Japan cigarettes category growth comparison, by value, 2003?13 43
Figure 6: Japan cigarettes volume and volume forecast, 2003?13 (Pieces m) 46
Figure 7: Japan cigarettes category growth comparison, by volume, 2003?13 47
Figure 8: Japan cigarettes distribution channels, by value, 2007?08 (%) 52
Figure 9: Japan cigars and cigarillos value and value forecast, 2003?13 (JPY m, nominal prices) 58
Figure 10: Japan cigars and cigarillos category growth comparison, by value, 2003?13 60
Figure 11: Japan cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 63
Figure 12: Japan cigars and cigarillos category growth comparison, by volume, 2003?13 64
Figure 13: Japan cigars and cigarillos company share, by value, 2007?08 (%) 66
Figure 14: Japan cigars and cigarillos distribution channels, by value, 2007?08 (%) 69
Figure 15: Japan loose tobacco value and value forecast, 2003?13 (JPY m, nominal prices) 75
Figure 16: Japan loose tobacco category growth comparison, by value, 2003?13 77
Figure 17: Japan loose tobacco volume and volume forecast, 2003?13 (Kg m) 80
Figure 18: Japan loose tobacco category growth comparison, by volume, 2003?13 81
Figure 19: Japan loose tobacco company share, by value, 2007?08 (%) 83
Figure 20: Japan loose tobacco distribution channels, by value, 2007?08 (%) 86
Figure 21: Global tobacco market split (value terms, 2008) – Top 5 countries 91
Figure 22: Global tobacco market value, 2003–08 (Top 5 countries) 94
Figure 23: Global tobacco market split (volume terms, 2008) – Top 5 countries 96
Figure 24: Global tobacco market volume, 2003–08 (Top 5 countries) 99
Figure 25: Map of Japan 105
Figure 26: Annual data review process 114
LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Japan tobacco value, 2003?08 (JPY m, nominal prices) 20
Table 4: Japan tobacco value forecast, 2008?13 (JPY m, nominal prices) 21
Table 5: Japan tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Japan tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Japan tobacco volume, 2003?08 (Kg/Pieces m) 24
Table 8: Japan tobacco volume forecast, 2008?13 (Kg/Pieces m) 25
Table 9: Japan tobacco brand share, by value, 2007?08 (%) 27
Table 10: Japan tobacco value, by brand 2007?08 (JPY m nominal prices) 28
Table 11: Japan tobacco company share by value, 2007?08 (%) 29
Table 12: Japan tobacco value, by company, 2007?08 (JPY m nominal prices) 29
Table 13: Japan tobacco distribution channels, by value, 2007?08 (%) 30
Table 14: Japan tobacco value, by distribution channel, 2007?08 (JPY m nominal prices) 30
Table 15: Japan tobacco expenditure per capita, 2003?08 (JPY, nominal prices) 32
Table 16: Japan tobacco forecast expenditure per capita, 2008?13 (JPY, nominal prices) 32
Table 17: Japan tobacco expenditure per capita, 2003?08 (US$ nominal prices) 33
Table 18: Japan tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 33
Table 19: Japan tobacco consumption per capita, 2003?08 (Kg/Pieces) 34
Table 20: Japan tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 34
Table 21: Japan Tobacco, Inc. Key Facts 35
Table 22: Philip Morris International Inc. Key Facts 37
Table 23: Japan cigarettes value, 2003?08 (JPY m, nominal prices) 39
Table 24: Japan cigarettes value forecast, 2008?13 (JPY m, nominal prices) 40
Table 25: Japan cigarettes value, 2003?08 (US$ m nominal prices) 42
Table 26: Japan cigarettes value forecast, 2008?13 (US$ m nominal prices) 42
Table 27: Japan cigarettes volume, 2003?08 (Pieces m) 44
Table 28: Japan cigarettes volume forecast, 2008?13 (Pieces m) 45
Table 29: Japan cigarettes brand share, by value, 2007?08 (%) 48
Table 30: Japan cigarettes value, by brand 2007?08 (JPY m nominal prices) 49
Table 31: Japan cigarettes company share by value, 2007?08 (%) 50
Table 32: Japan cigarettes value, by company, 2007?08 (JPY m nominal prices) 50
Table 33: Japan cigarettes distribution channels, by value, 2007?08 (%) 51
Table 34: Japan cigarettes value, by distribution channel, 2007?08 (JPY m nominal prices) 51
Table 35: Japan cigarettes expenditure per capita, 2003?08 (JPY, nominal prices) 53
Table 36: Japan cigarettes forecast expenditure per capita, 2008?13 (JPY, nominal prices) 53
Table 37: Japan cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 54
Table 38: Japan cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 54
Table 39: Japan cigarettes consumption per capita, 2003?08 (Pieces) 55
Table 40: Japan cigarettes forecast consumption per capita, 2008?13 (Pieces) 55
Table 41: Japan cigars and cigarillos value, 2003?08 (JPY m, nominal prices) 56
Table 42: Japan cigars and cigarillos value forecast, 2008?13 (JPY m, nominal prices) 57
Table 43: Japan cigars and cigarillos value, 2003?08 (US$ m nominal prices) 59
Table 44: Japan cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 59
Table 45: Japan cigars and cigarillos volume, 2003?08 (Pieces m) 61
Table 46: Japan cigars and cigarillos volume forecast, 2008?13 (Pieces m) 62
Table 47: Japan cigars and cigarillos brand share, by value, 2007?08 (%) 65
Table 48: Japan cigars and cigarillos value, by brand 2007?08 (JPY m nominal prices) 65
Table 49: Japan cigars and cigarillos company share by value, 2007?08 (%) 67
Table 50: Japan cigars and cigarillos value, by company, 2007?08 (JPY m nominal prices) 67
Table 51: Japan cigars and cigarillos distribution channels, by value, 2007?08 (%) 68
Table 52: Japan cigars and cigarillos value, by distribution channel, 2007?08 (JPY m nominal prices) 68
Table 53: Japan cigars and cigarillos expenditure per capita, 2003?08 (JPY, nominal prices) 70
Table 54: Japan cigars and cigarillos forecast expenditure per capita, 2008?13 (JPY, nominal prices) 70
Table 55: Japan cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 71
Table 56: Japan cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 71
Table 57: Japan cigars and cigarillos consumption per capita, 2003?08 (Pieces) 72
Table 58: Japan cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 72
Table 59: Japan loose tobacco value, 2003?08 (JPY m, nominal prices) 73
Table 60: Japan loose tobacco value forecast, 2008?13 (JPY m, nominal prices) 74
Table 61: Japan loose tobacco value, 2003?08 (US$ m nominal prices) 76
Table 62: Japan loose tobacco value forecast, 2008?13 (US$ m nominal prices) 76
Table 63: Japan loose tobacco volume, 2003?08 (Kg m) 78
Table 64: Japan loose tobacco volume forecast, 2008?13 (Kg m) 79
Table 65: Japan loose tobacco brand share, by value, 2007?08 (%) 82
Table 66: Japan loose tobacco value, by brand 2007?08 (JPY m nominal prices) 82
Table 67: Japan loose tobacco company share by value, 2007?08 (%) 84
Table 68: Japan loose tobacco value, by company, 2007?08 (JPY m nominal prices) 84
Table 69: Japan loose tobacco distribution channels, by value, 2007?08 (%) 85
Table 70: Japan loose tobacco value, by distribution channel, 2007?08 (JPY m nominal prices) 85
Table 71: Japan loose tobacco expenditure per capita, 2003?08 (JPY, nominal prices) 87
Table 72: Japan loose tobacco forecast expenditure per capita, 2008?13 (JPY, nominal prices) 87
Table 73: Japan loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 88
Table 74: Japan loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 88
Table 75: Japan loose tobacco consumption per capita, 2003?08 (Kg) 89
Table 76: Japan loose tobacco forecast consumption per capita, 2008?13 (Kg) 89
Table 77: Global tobacco market value, 2008 90
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 93
Table 79: Global tobacco market volume, 2008 95
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 98
Table 81: Leading players - Top 5 countries 100
Table 82: Japan tobacco new product launches reports, by company (Top 5 companies), 2008 101
Table 83: Japan tobacco new product launches SKUs, by company (Top 5 companies), 2008 101
Table 84: Japan tobacco new product launches (reports), by flavor and fragrances 2008 102
Table 85: Japan tobacco new product launches (reports), by Ingredients 2008 102
Table 86: Japan tobacco new product launches (reports), by Package tags or Claims 2008 102
Table 87: Japan tobacco new product launches (reports) - Recent 5 launches (2008) 103
Table 88: Japan Key Facts 105
Table 89: Japan population, by age group, 2003?08 (millions) 108
Table 90: Japan population forecast, by age group, 2008?13 (millions) 109
Table 91: Japan population, by gender, 2003?08 (millions) 109
Table 92: Japan population forecast, by gender, 2008?13 (millions) 110
Table 93: Japan nominal GDP, 2003?08 (JPY bn, nominal prices) 110
Table 94: Japan nominal GDP forecast, 2008?13 (JPY bn, nominal prices) 110
Table 95: Japan real GDP, 2003?08 (JPY bn, 2000 prices) 111
Table 96: Japan real GDP forecast, 2008?13 (JPY bn, 2000 prices) 111
Table 97: Japan real GDP, 2003?08 (US$ bn, 2000 prices) 111
Table 98: Japan real GDP forecast, 2008?13 (US$ bn, 2000 prices) 112
Table 99: Japan consumer price index, 2003?08 (2000=100) 112
Table 100: Japan consumer price index, 2008?13 (2000=100) 112
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